Table of Contents

Cover

Chapter 1: Blogging for Money

What Is a Blog?

Making Money with Blogs

Blog Strategies

Measuring a Blog’s Success

Summary

Chapter 2: Niche Blogging

10 Reasons Why Niche Blogs Are Successful

How to Choose a Profitable Niche Topic for Your Blog

How Wide Should a Niche Be?

Should You Try Niche Demographic or Niche Topic?

Choosing a Niche

Tools for Helping You to Choose a Niche for Your Blog

Summary

Chapter 3: Setting Up Your Blog

Choosing the Right Blog for You

Choosing a Domain Name

Creating Your Blog

Enhancing Your Blog

Blog Design Considerations

Summary

Chapter 4: Blog Writing

What Is Good Content?

Writing Tips for Bloggers

Summary

Chapter 5: Blog Income and Earning Strategies

Time to Make Money?

Monetizing Directly with Advertising

Finding Advertisers

Other Direct Forms of Income

Indirect Income-Earning Strategies

Summary

Chapter 6: Buying and Selling Blogs

Introduction to Buying and Selling Blogs

Blog Sales Basics

Buying a Blog

Selling Blogs

Summary

Chapter 7: Blog Promotion and Marketing

Building Readership

Gaining Attention through “Link Baiting”

Search Engine Optimization for Blogs

Guest Posting for Links, Reputation, and Traffic

Increasing Page Views on Your Blog

Summary

Chapter 8: Build a Sticky Blog Community

How Sticky Blogs Grow Your Audience

Why Community Is Important for Monetization

Key Steps to Growing a Sticky Community

Engaging Your Audience

Learning from Your Community

The Dark Side of Community

Summary

Chapter 9: Social Media and Your Blog

Determining Which Social Media Sites to Use

Implementing Social Media Promotion

Engaging Your Followers with Social Media

Summary

Chapter 10: Secrets of Successful Blogs

About Success in Blogging

Analyzing Top Blogs

Learning from Niche Blogs

Learning from Top Blogs

The Key to Blogging Success: Bloggers Tell Us Their Success Secrets

Summary

Chapter 11: Creating Something Worthwhile

Knowing Your Audience

Being Remarkable

Making Your Blog Useful

Summary

Chapter 12: Taking Your Blog to the Next Level: A Case Study

The Launch of DPS—Years 1–2

Consolidation and Expansion—Years 3–5

DPS Today

Summary

Chapter 13: Going Beyond Your Blog

What It Means to Go Beyond Your Blog

Getting Known, Spreading Your Ideas, and Attracting Visibility

Networking, Making Contacts, and Building Partnerships

Selling Coaching Programs and Consulting

Five Lessons from My Journey

Summary

Introduction

Becoming a ProBlogger: Darren’s Story of Blogging

Chris Garrett’s Blogging Story