Chapter 13 How Can You Be So Darn Sure About That? Coping with Overconfidence
Chapter 14 Never Do Today That Which You Can Do Tomorrow: The Inertia Bias
Chapter 15 I Want It, and I Want It NOW! The Immediate Gratification Bias
Chapter 16 Where You End Up Depends on Where You Start: The Anchoring Effect
Chapter 17 I’ll See It When I Believe It: The Selective Perception Bias
Chapter 18 I Hear What I Want to Hear: The Confirmation Bias
Chapter 19 Is the Glass Half Empty or Half Full? The Framing Bias
Chapter 20 What Have You Done for Me Lately? The Availability Bias
Chapter 21 Looks Can Be Deceiving: The Representation Bias
Chapter 22 Seeing Patterns That Aren’t There: Coping with Randomness
Chapter 23 I Only Like Change That Jingles in My Pocket: The Familiarity Bias
Chapter 24 Gone Is Not Always Forgotten: Understanding Sunk Costs
Chapter 25 Keep It Simple: The Limited Search Error
Chapter 26 Losing Your Head in the Heat of Battle: The Emotional Involvement Error
Chapter 27 Who You Gonna Blame? The Self-Serving Bias