Abagnale, Frank, 495
Abelson, Dr. Robert P., 89
Abundance, wealth as, 469–70
Action
and CANI!, 97
consequences of, 503
and convictions, 88–89
cultural focus on, 208
and goals, 304
how to break limiting patterns of, 133
and identity, 418
and metaphors, 235
and pleasure vs. pain, 71–72
and results, 32
definition of, 249
and emotions, 249, 254, 255–63
message of, 250–51
Adventure goals. See Toys/adventure goals
Advertising, and conditioning, 62–65
Aerobic exercise, 449
vs. anaerobic exercise, 441–47
as base, 442–43
benefits of, 443–44
definition of, 441
and metabolism, training, 443–44
Affirmation, vs. question, 186
Ailes, Roger, 65
Aladdin’s Lamp, magic not limited to, 272
Alchemy, modern, 459–60
and beer, 58
and conditioning, 57–58
consumption, 26
and drug addiction, 73
as metaphor, 235
after sobriety, 39
and values, 346
Alpo diet, 126
Alternative, creation of empowering, 134–37, 146, 147, 148
See also Replacement behavior
Anaerobic exercise, 449
vs. aerobic exercise, 441–47
and blood sugar, 442
definition of, 441
and endurance, 443
and heart rates, 441, 443, 446
and oxygen deficit, 444–45
Andrettis, the, 297
Anger, as Action Signal, 258, 268
Animal Farm (Orwell), 46
Animal protein, in diet, 92–93
Anthony Robbins & Associates™, 509–10, 518
Anthony Robbins Foundation, 507–8
Apocalypse Now (film), 237–38
Appreciation and gratitude, as emotions of power, 264, 268
Approach, and Action Signals, 250
Archimedes (quoted), 127
Aristotle, 164
quoted, 367
Armstrong, Neil, 343
Army, U.S., 87
Asset protection, 467–68
Astaire, Fred, 154
Auditory submodalities, 164
and Checklist of Possible Submodalities, 168, 169
common expressions based on, 166
Avoidance, of emotion, 247
Balance, vs. perfection, 509
Bandler, Richard, 164
Barton, Bruce (quoted), 341
Baryshnikov, Mikhail, 298
Basinger, Kim, 298
Basket Brigade, 508
Bateson, Gregory, 375
Bateson, Mary Catherine, 235
Batman (film), 286
Bays, Brandon, 209–10
Bays, Kelly, 209–10
Beatty, Warren, 358
Becker, Boris, 297
Beecher, Dr. Henry, 76–77
Beecher, Henry Ward (quoted), 369
diet, vs. vegetarian diet, 500–501
and energy consumption, 500
and food yield per acre of land, 500–501
and rainforests, destruction of, 499
and water shortage, 499–500
Beer, as alcohol, 58
Beethoven, Ludwig van, 55
Behavior. See Replacement behavior
Beliefs
changing limiting, 24–25
vs. convictions, 88–90
and homelessness, 492–93
if-then, 99
See also Global beliefs
Belief systems, 73–106
and certainty, sense of, 74–75, 78, 80–81, 82, 88, 430
challenge of, 75
empowering vs. disempowering, 48, 79, 87, 98–104
and generalizations, 74–75
and identity, 412–13
improvements in, 97–104
and meaning, 74
opinions, beliefs, and convictions, 87–90
permanence, pervasiveness, and personal, 83–84
shifting, and pain, 91–92
three limiting patterns of, 83–85
understanding, 78–81
Benedictin, 90
Bentham, Jeremy (quoted), 70
Berlin Wall, as metaphor, 239–40
Bible, number of different words in, 208
Bird, Larry, 138
Blanchard, Ken, 212
Blanchard, Marge, 212
Body. See Physiology
Book of Questions, The, 180, 337
Boredom, as pain, 55
and consistency, 119–20
decision-making process of, 121
and emotions, 173
and focus, 188–89
and imagination vs. experience, 80, 137
power of, 115–16
Brainstorming, and belief systems, 98–101
Breakthroughs, and change in beliefs, 85
Brinkley, Christie, 48
Brown, Jim, 273–74
Browne, Sir Thomas (quoted), 52
Brush Up Your Shakespeare! (Macrone), 208
Buckley, William F., 207
Buddha, 229
Budget, vs. spending plan, 465–66
Bulova Corporation, 400
Bumblebee Seafoods, 486
Burns, George, 307–8
Bush, George, 65, 87, 190, 394–95, 396–97, 504
Business goals. See Career/business/economic goals
“Buzzwords” (Newsweek), 215
CIA, 87
California Raisins ad campaign, 64
Cameroon proverb (quoted), 177
Cancer, 92, 93, 125, 136, 225, 499
CANI!™ (Constant And Never-ending Improvement), 96–97, 98, 242, 261, 280, 302, 306, 454, 511
and code of conduct, 476
and contribution, 488
and Mental Challenge, Ten-Day, 317
and vocabulary, 214
Career/business/economic goals, 289, 294–96, 305
Caring. See Relationship destiny
Carl’s Jr., 502
Carter, Jimmy, 31
Catch Me If You Can (Abagnale), 495
Central Park jogger incident, 52
Certainty, sense of, 399
and belief systems, 74–75, 78, 80–81, 82, 88
and emotions, handling, 254
“wood breaking,” 171–72
Certification program incident, 234
Cervantes, Miguel de (quoted), 334
Challenge. See Contribution; Mental Challenge
Change
anything in your life, 123–49
and belief systems, 113–14
and cultural conditioning, 109–10
in an instant, 107–22
and neuro-associations, 112–13, 116–118, 119–21
personal responsibility for, 111
and state, 165, 170–73, 312–13, 314
and values, 360–67
See also Global changes; Lasting change; Ways to change
Chapman, Dwayne (Dog), 332–33
Chardin, Teilhard de (quoted), 512
Chavez, César, 24
Checklist of Possible Submodalities, 167–69
Cheerfulness, as emotion of power, 266–267, 268
Chesterfield, Lord Philip (quoted), 61, 398
Chevrolet campaign, 225
Chewing tobacco, and pain vs. pleasure, 135–36
Chicken of the Sea, 486
Children, 241
communicating with, 223
overweight, 47
teaching, 502–3
Chinese Communists, techniques of, 412, 417–19
Chocolate, addiction to, 129–32
Choices, and reference experiences, 396
Chopra, Dr. Deepak, 157
Christmas, 241
Chrysler Corporation, 95
Chrysler-Plymouth Laser, vs. Mitsubishi Eclipse, 93
Churchill, Winston, 201
quoted, 239
Cigarettes, addiction to, 39, 125, 143
Clarity, 39
Clarke, Arthur C. (quoted), 409
Coaches, function of, 237
Coca-Cola (company), 62
Cockroaches, reference experiences for, 337–38
Cocoon (film), 448
Code of conduct, 471–76
assignment, 475–76
Coffee, Captain Gerald, 74, 401
Collins, Marva, 104–6, 154, 414
Comfort, vs. ecstasy, 55
to Mental Challenge, Ten-Day, 316
Commit-2 program, 508
Common expressions, based on submodalities, 166
Communication, 250
and relationships, 452
of rules, 388–89
Communism, definition lacking for, 206
Compelling future. See Goals.
Competence, rule for, 378
Competition, as way of dealing with emotion, 248
Complacency, and stagnation, 127–28
Compounding, 466
Compton’s Encyclopedia, 206–7
Concentration. See Focus
Concentration camps, surviving in, 76, 177–78
Concentration of power principle, 21
Conditioning, 112
and advertising, 62–65
and alcohol, 57–58
and food, 61–62
new patterns of, 137–44, 146, 147–48
for success, 20
See also Cultural conditioning; Neuro-Associative Conditioning; Reinforcement.
Confidence, 378
Confucius, 229
quoted, 209
Conrad, Joseph (quoted), 82
Consciousness awakening, 37
Consistency, 418–19
and identity, 414–15
and neuro-associations, 119–20
Constant And Never-ending Improvement. See CANI!
Contrast, and reference experiences, 403–5
Contribution, 485–514
and balance vs. perfection, 511
and children, teaching, 502–3
as emotion of power, 268
and environment, 498–99
and gang violence, 496–97
as gift, 509–11
and homelessness, 492–94
and hunger, world, 500–501
and list of suggested activities, 508
and National Community and Service, 504–5, 506
and prison system, 494–96
processional effects of, 501, 504, 505–6
Contribution goals, 289, 300–301, 306
Convictions, vs. beliefs, 88–90
Copernicus, 90
Corinthians (quoted), 107
Cosby, Bill, 325
Course in Miracles, A, 264
Cousins, Norman, 29, 77, 157, 224–25, 343
quoted, 77
Cousteau, Jacques, 298
Covan, Dr. Fred, 431
Cowart, Dax, 403
Creative power, vs. destructive power, 75–78
Critical mass, 466
Cronkite, Walter, 343–44
Crooks, Hulda, 74
Crystal, Billy, 306
Cuban Missile Crisis, 36
Cultural conditioning, and change, 109–10
Cummings, E. E. (quoted), 181
Curiosity, as emotion of power, 264–65, 268
Curtis, Donald (quoted), 274
Dante, (quoted), 485
Date With Destiny™ seminar, 156, 207, 226, 235, 241, 242, 335, 346, 364, 365, 366–67, 376, 377, 378, 381, 399
DaVinci, Leonardo, 24
Davis, Mique, 403
Dax. See Dax Cowart
Daycare, Transformational Vocabulary used in, 215
DeAngelis, Dr. Barbara, 452
Death, and grief, 109–10
Debs, Eugene Victor (quoted), 496
Deciding what you want, 124, 145, 146, 148, 218–19, 311
Decisions, 31–51
as contributions, 487–88
and destiny, 487
enjoying, 50
with flexibility, 49–50
harnessing power of, 48–51
joint, 487
learning from, 49
power of, 32–36
responsibility for, 488
six keys to, 48–50
system for making, 41–42
three controlling, 40
and values, 343
Declaration of Independence, 200
de Gaulle, Charles (quoted), 412
Deletion, questions and, 188–89
Deming, Dr. W. Edwards, 40, 93–94, 95, 96, 213
Denial, as way of dealing with emotion, 247–48
Denver, John, 158
Descartes, René (quoted), 119, 424
Destiny
and adversity, dealing with, 82
dreams and, 19–30
and events vs. beliefs, 73
and pain and pleasure, 56–62
and predictions, 106
three decisions that control, 40
and vocabulary, 211–12
See also Emotional destiny; Financial destiny; Physical destiny; Relationship destiny
Destiny Financial Services™, 457, 518
Destiny Technologies™, 50, 361
Destructive power, vs. creative power, 75–78
Determination, as emotion of power, 265, 268
Diabetes, 76
Diamond, Neil (song), 20–21
Diary of Anne Frank, The, 46
Dictionary definition, of self, 424–25
Diet
animal protein in, 92–93
beef vs. vegetarian, 500–501
fat intake in, 444
See also Food; Mental Diet
and conditioning, 61–62
and Mental Challenge, Ten-Day, 317
pleasure vs. pain in, 66–67
short-term vs. long-term, 66–67
and vocabulary, 225–26
and the yo-yo effect, 444
See also Overeating; Weight loss
Diet for a New America (John Robbins), 501
Disappointment
and goals, 275–76
Disassociation, 247
Discomfort, as Action Signal, 255–56, 268
Disempowering vs. empowering
belief systems, 79, 87, 98–104
questions, 183
words, 216–18
Disneyland, 351–53
Disraeli, Benjamin, 265
Distinctions, definition of key, 43
Distress, vs. eustress, 280
Distribution, and wealth, 463
and conditioned reinforcement, 142–44
Don’t Shoot the Dog! (Pryor), 138–39
Doubt, creation of to change beliefs, 85–86
Doyle, Sir Arthur Conan (quoted), 323
Dream, living ones, 19–21, 283–85, 288–89
attempt to kick habit, 136–37
cocaine, consumption of in U.S., 26
as metaphor, 235
and Elvis Presley tragedy, 150–51
Prozac, 26
and rehabilitation, 136–37
usefulness and effectiveness of, 76–77
and values, 346
Dryden, John (quoted), 315
Dukakis, Michael, 65
Dyslexia, 171
Eating, and pleasure vs. pain, 66–67
See also Food; Overeating
Eclipse, story of, 369–72
Ecology, 145
Ecology check, 146
Economic goals. See Career/business/economic goals
Ecstasy, vs. comfort, 55
Edison, Thomas A., 401
EDS. See Electronic Data Systems Corporation
Einstein, Albert, 24, 154, 184–85
Eisenhower administration, 224
Electronic Data Systems Corporation (EDS), 341–42, 463
Elliot, Mama Cass, 151
Embezzlement, story of, 50, 190–91, 354–56, 368
Emerson, Ralph Waldo, 160, 407
quoted, 117, 173, 414, 415, 473, 486
Emmons, Nathaniel (quoted), 309
Emotional destiny, 437–38
assignment, 438
and Action Signals, 249, 254, 255–63
appreciation for, 252
to avoid, 356–57
and brain, 173
certainty in handling, 254
confidence in handling, 253
curiosity about, 252–53
four basic ways of dealing with, 247–48
management of, 20
mastery of, 26
mixed, 125
and motion, 155
six steps to mastery of, 251–55, 269
source of, 249–50
ten emotions of power, 264–68, 269
threshold of, 54–55
types of, in week, 156
words describing positive vs. negative, 207
See also Feelings; Negative emotions; Neuroassociations; Positive emotions; State
Emphysema, 90
Employees, reinforcement and, 141
Empowering vs. disempowering
belief systems, 79, 87, 98–104
questions, 183
words, 216–18
Endurance, and aerobic exercise vs. anaerobic exercise, 441
Entertainment Weekly magazine, 157
Environment, 498–99
and changing state, 172–73
Ericksonian techniques, 108, 113
“Ethnocentricity,” 384
Eustress, vs. distress, 280
See also Master System of evaluation
Evening Power Questions, 195, 197, 314, 447
Everyone Is an Athlete (Maffetone), 440n
Excitement and passion, as emotions of power, 265, 268
See also Aerobic exercise; Anaerobic exercise
Exercises,
belief systems, 98–104
Code of Conduct assignment, 475–76
decisions, 51
Emotional Destiny assignment, 438
emotions, 269–70
goal setting, 289–308
identity, 422–26, reinventing, 428–30
metaphors, 244–45
pain and pleasure, 71–72
Physical Destiny assignment, 449–50
physiology, 155–57
questions, 188–89
references, expanded, 409–410
Relationship Destiny assignment, 453–54
Rest and Play assignment, 481
rules, 384–85
rules realignment, 392–93
scramble pattern, 133–34
state, 173–76
submodalities, 167–70
Time Mastery assignment, 479–80
transformational vocabulary, 216–18, 222
values, elicitation and realignment, 349–50, 356–57, 359, 365–66
“yesterday, today and tomorrow,” 276–80
Expanded reference system, 396
Experience
and change in beliefs, 85–86
and identity, 419
and judgment, 43
and time, 479
See also Reference experiences; Situation
“Experts,” trusting blindly, 90
Expressions. See Common expressions; Negative expressions
Extinction, caused by rainforest destruction, 498–99
Exxon Valdez disaster, 47
Fabian, Dick, 467
Failure, 44
vs. success, 46
Faith, and the ultimate test, 512
Fat intake, in diet, 444
Fear
and Mental Challenge, Ten-Day, 317
Federal Deposit Insurance, 69
Federal Deposit Insurance Corp. (FDIC), 67
Feelings
how to break limiting patterns of, 133
identifying, 251–52
See also Emotions
Field, Sally, 232
Fields, David (quoted), 499–500
Fiji visit, and quality of life, 281–83, 360
Finances
downside vs. upside, 184
incentives, 141
mastery of, 27–28
and mixed associations, 121
questions on, 183–84
See also Wealth
Financial destiny, 455–70
alchemy, modern, 459–60
assignment, 470
budget vs. spending plan, 465–66
compounding, 466
critical mass, 466
risk tolerance, 467
scarcity, 458
Financial Destiny™ seminars, 121, 461, 465
Fitness, and health, 440–41, 442–43
Fixed schedule of reinforcement, 143
Fixx, Jim, 440
Flexibility, 49–50
on action, 208
long-term vs. short term, 66–67
and meaning, 161–62
and questions, 162–63, 186, 189
and reality, 160
and relationships, 453
and submodalities, 163–70
and time, 477–78
and conditioning, 61–62
poisoning, 77
questions about, 329
See also Chocolate; Diet; Dieting; Eating
Forbes magazine, 93
Ford, Henry, 181
Ford Motor Company, 94–95, 96, 191
Fortune Practice Management™ company, 225, 468, 518–19
Fountain of youth, 448–49
“Four Basic Food Groups” plan, 92
Four-minute mile, as belief barrier, 81, 400
“Four R’s,” and relationship destiny, 452
quoted, 264
Frank, Anne, 46
Frankl, Viktor, 76
Franklin, Benjamin, 471–72, 473
Freedom, and values, 362
Freudian psychoanalysis, 248
Friendship, 388–89
Frustration, as Action Signal, 258–59, 268
Fuller, Dr. Thomas (quoted), 438
Funeral directors, Transformational Vocabulary used for, 215
Future. See Goals
Future pacing, 145
Galaxy, vastness of, 406
Gambling, 142–43
Gang violence, 496–97
Geldof, Bob, 344
Generalizations, 74–75
General Motors, 191
General Motors Acceptance Corporation (GMAC), 68
Gestalt therapy, 108
Geto Boys, 407
Gibson, Mel, 138
Gide, Andre (quoted), 81
Giving, the importance of, 268
definition of, 77–78
and Master System of evaluation, 42, 330–31, 336, 337, 412–13, 417, 432–33
Global changes, 29
and Master System of evaluation, 333–34
Global metaphors, 230–36
GMAC. See General Motors Acceptance Corporation
career/business/economic, 289, 294–296, 305
contribution, 289, 300–301, 306
and disappointment, 275–76
and dream, living one’s, 283–85
envisioning, 274–75
exercise for, 276–80
four master, 289–302
“impossible”, 273–74
key to achieving, 280–81, 285–87
most important step in, 304–6
and motivation, 272–73
personal development, 289, 290–93, 304–5
programming for, 306–7
purpose of, 302–4
quality of life, 281–83
and Reticular Activating System, 287–288, 302, 308
toys/adventure, 289, 297–99, 305
Goethe, Johann Wolfgang von (quoted), 38, 479
Goldberg, Whoopi, 306
Golding, William, 46
Goldsmith, Oliver (quoted), 474
Goodall, Jane, 298
Graf, Steffi, 297
Graham, Ben, 326
Gratitude. See Appreciation and gratitude
Greenpeace, 499
Gretsky, Wayne, 325
Grief, and death, 109–10, 243–44
Griffin, Talmadge E., 105, 106
Guber, Peter, 286–87
Guilt, as Action Signal, 260–61, 268
Guyana massacre, 88
Habit, and Mental Challenge, Ten-Day, 317
Hammer, M. C, 63
Hanna-Barbera (cartoon creators), 188
Hannibal (quoted), 44
Happiness, rules for, 371–73
Hart, Gary, 358
Health, and fitness, 440–41, 442–43
Heart disease, 92, 93, 225, 444, 499
Heart rate
and aerobic exercise, 441, 445–46
and anaerobic exercise, 441, 443, 446
computing ideal, 446
formula for maximum, 443
Helplessness, learned, 83, 122, 377, 487
Hemingway, Ernest, 151
Hemmeter, Chris, 403–4
Hemmeter, Patsy, 404
Hendrix, Jimi, 57
Henry, Patrick, 200
Heraclitus (quoted), 342
Heyerdahl, Thor, 298
HGH. See Human growth hormone
High blood pressure, 76
Holden, William, 151
Holmes, Oliver Wendell (quoted), 394
Holmes, Oliver Wendell, Jr. (quoted), 234
Holmes, Sherlock (fictional character), 323
Holocaust. See Concentration camps
Homelessness, 492–94
and beliefs, 492–93
causes of, 492–93
and identity, 493
numbers, 492
programs dealing with, 509–10
Honda, Soichiro, 24, 44–45, 46
Hope, Bob, 343
Horton, Willie, 65
How to Make Love All the Time (DeAngelis), 452
Hugo, Victor, 421
Human growth hormone (HGH), 448
Humiliation, as pain, 55
Hunger, world, 488–89, 500–501
Hunt brothers, 459
Hur, Robin (quoted), 499–500
Hurt, as Action Signal, 257, 268
Hussein, Saddam, 86, 87, 224, 239, 395, 396–97, 400
Huxley, Aldous (quoted), 172, 206
IBM, 345
ID card, for self, 425
Idea, tuned into belief, 78
Identity, 412–33
and consistency, 414–15
crisis in, 420–22
defined, 413
evolution of, 426–28
expansion of, 428–30
formation of, 417–19
future of, 430
and homelessness, 493
integrity of, 127
and self-definition, 422–26
If-then beliefs, 99
Imagined references, 80
Immune system, 225
Importance, vs. urgency, 478–79
Inadequacy, as Action Signal, 261–62, 268
Inconvenience, as pain, 55
Infield fly rule, as metaphor, 386–87
Influence (Cialdini), 90, 412n
Information, as power, 39
Intensifiers, and Transformational Vocabulary, 222
Invisible, turning into the visible, 274–75
“Iron Curtain,” as metaphor, 239
Jackpot, for conditioned reinforcement, 143–44
Jackson, Bo, 163
Jackson, Michael, 29, 62, 63, 261
Japanese Union of Scientists and Engineers, 94
Javert, Monsieur (fictional character), 422
Jenkins, Jolie (daughter), 140, 351–53
Jenkins, Joshua (son), 157, 243–44
Jenkins, Tyler (son), 429
Jesus Christ, 229
Jobs, Steven, 460
John (apostle) (quoted), 210
Joint decisions, 487
Jolie, see Jolie Jenkins
Jones, Jim, 88
Josh, see Joshua Jenkins
Judgment, and experience, 43
“Jump-start,” creating, 144
Jung, Carl (quoted), 246
Kaizen
and CANI!, 214
meaning of, 96
Keaton, Michael, 286
Keller, Helen, 24
quoted, 50
Kennedy, John F., 36, 343, 491
Key distinctions, 43
Khomeini, Ayatollah, 31
Khrushchev, Nikita, 36
Kinesthetic submodalities, 164
and Checklist of Possible Submodalities, 168, 169
common expressions based on, 166
King, Martin Luther, Jr., 24, 36, 201, 491
KKK, See Ku Klux Klan
KnowledgeWare (company), 136
Kodak Corporation, 459
Krutch, Joseph Wood (quoted), 344
Ku Klux Klan (KKK), 91
LaBudde, Sam, 485–86
Lady Chatterley’s Lover (Lawrence), 46
L.A. Gear (company), 63
quoted, 510
Lao-Tzu, 229
Lasting change, how to create, 23–25
beliefs, changing limiting, 24–25
standards, raising, 24
strategy, changing, 25
Laughter, healing power of, 157–58
Law of Mass Action, 444n
Law of Recency, 119
Law of reinforcement, 139
Lawrence, D. H., 46
Lawsuits, 468
Lawyers, Transformational Vocabulary used by, 215
Laziness, and Mental Challenge, Ten-Day, 316–17
Leadership, and belief systems, 81–82, 104–6
Learned helplessness, 83, 122, 377, 487
Learned Optimism (Seligman), 83
Learning and using emotions, 248
Lee, Spike, 180
Lendl, Ivan, 297
Lennon, John, 31
Leverage, 20, 124–28, 145, 146–47, 148, 219, 311
and questions, 187
Leverage points, 29
Levi’s 501 jeans commercial, 64
Lewis, Jerry, 343
Limiting pattern, interrupting, 128–34, 145, 147, 148, 311
Living Health™ (Robbins seminars), 92, 131n
Living Health Vitality Challenge, 315
Locke, John (quoted), 141
London Financial Times, 468
Loneliness, as Action Signal, 263, 268
Long-term focus, vs. short-term focus, 46–48
Lord of the Flies (Golding), 46
Love (Buscaglia), 198
Love and warmth, as emotions of power, 264, 268
Lust for Life (Stone), 46
MacArthur, Gen. Douglas, 94
McDonald’s, 502
Machado, Antonio (quoted), 73
McPherson, Elle, 138
Macrone, Michael, 208
Made in Japan (Morita), 400
Madison Avenue, mission of, 62
Maffetone, Dr. Philip, 441, 442, 444, 446n
Mann, Nancy, 136
Manson, Charles, 74
Marcus Aurelius (quoted), 60
Marden, Orison Swett (quoted), 123, 400
Master System of evaluation, 323–40, 396, 412, 511
five elements of, 42, 327–32, 365–66, 393, 398, 417, 432–33
and identity shift, 417
and NAC, 339
taking control of, 487
testing, 335–38
and wealth, 326–27
Mastery, of five key areas of life, 26–28
Mastery™ program, 403
Matoba (Japanese officer), 394
Matthew (apostle) (quoted), 162
Meaning, 74
choosing, 103–4
empowering, 419–21
and focus, 161–62
Meat. See Beef
Meetings with Remarkable Men (Gurdjieff), 92
Mencius (quoted), 481
Mental Challenge, Ten-Day, 309–19
rules for, 314
Mental Diet, 311
Merzenich, Michael, 118
Metabolism, training, 441–45, 448
camera (focus), 160
caterpillar to butterfly, 243–44
compass (values), 345
computer (evaluations), 333
definition of, 228
exercise on, 244–45
explanation of, 228
eyesight (goal setting), 275–76
fly at window (changing approach), 129
frog in the kettle (focus), 171
garden (emotions), 269
global, 230–36
infield fly rule as, 386–87
insanity principle (changing approach), 129
Jeopardy! game (questions), 192
as life-saving, 237–39
“Mother Earth,” 239
Mr. Market (wealth), 326–27
muddled (rules), 375
orange (pressure), 475–76
power of, 240–43
racing school, and skid car (focus), 161–62, 453
record album (pattern), 129
“spaceship Earth,” 239
stonecutter story, 241–42, 287
tabletop (forming a belief), 78–80
tennis (evaluations), 324–25
TV set (submodalities), 154–55
UPC bar codes (submodalities), 164
Microsoft (company), 80
“Midlife crisis,” 420
Milton, John, 208
Mind-body relationship, 76–77, 157, 224–25
Misérables, Les (Hugo), 268, 402, 421–22
Mitchell, Annie, 183
Mitchell, W., 182–83, 186, 403
Mitsubishi Eclipse, vs. ChryslerPlymouth Laser, 93
Mittleman, Stu, 439–40, 441, 442, 444, 446n, 447
Mixed emotions, 125
Models. See Role models
Modifiers, and Transformational Vocabulary, 212
Moffett, Thomas, 26
Mohammed, 229
Momentum, and goals, 304
Mondale, Walter, 65
Money. See Finances; Financial destiny
Montaigne, Michel de (quoted), 66
Morita, Akio, 400–401
Morning Power Questions, 195, 196, 314, 447
Morrison, Jim, 57
“Mother Earth” metaphor, 239
Mother Teresa, 55, 56, 153, 233, 490, 509
Motion, and emotions, 155
Motivation, 124–25
and goals, 272–73
Moving-away-from values, 356–57, 365, 366, 381, 383
Moving-toward values, 349–53, 359–60, 364, 366, 379, 380, 382, 384, 392
Mozart, Wolfgang Amadeus, 74
Multiple Personality Disorder (MPD), 76, 152, 160
Multiple sclerosis, 225
NAC. See Neuro-Associative Conditioning
Nader, Ralph, 343
Namale Plantation Resort, 283, 519
National and Community Service, 504–5
Negative emotions, 235
and Transformational Vocabulary, 216–18
words describing, 207
Negative expressions, transformation of, 216–18
Neuro-associations, 61
and change, 112–13, 116–18, 119–21
mixed, 120–21
negative, 58–59
Neuro-Associative Conditioning™ (NAC), 50, 62, 113, 123–49
and alternative, creation of empowering, 134–37, 146, 147, 148
deciding what you want, 124, 145, 146, 148, 218–19, 311
definition of, 112
and ecology check, 146
and financial destiny, 457
and leverage, 20, 124–28, 145, 146–147, 148, 219, 311
and limiting pattern, interrupting, 128–34, 145, 147, 148, 311
and Master System of evaluation, 339
and Mental Challenge, Ten-Day, 316
six steps of, 119, 122, 124–48
testing new patterns, 145–48
and Transformational Vocabulary, 218–19
See also Conditioning
Neuro-Linguistic Programming (NLP), 108, 111, 164
Neuro-science and neural pathways, 116–19
Newsweek’s “Buzzwords,” 215
Niagara Syndrome, 465
and current crises, 47
definition of, 41
and savings-and-loan crisis, 67
and state, 171
victims of, 179
Nietzsche, Friedrich, 127
NLP. See Neuro-Linguistic Programming
Nuclear power, 500
Of Mice and Men (Steinbeck), 105
Oil supply, 458–59
On Wings of Eagles (Follett), 342
Opinions, vs. beliefs, 87–88
Optimism, vs. pessimism, 82–85
Optimists’ Club Creed, 473–74
Oration on the Dignity of Man (Pico della Mirandola) (quoted), 361–62
Ortegay Gasset, José (quoted), 227
Orwell, George, 46
Other People’s Money (Pilzer), 67n
Overeating, 132
questions on, 185–86
See also Weight loss
Overload or overwhelm, as Action Signal, 262–63, 268
Overweight
children, 47
and identity, 416–17
and rules, 391
See also Weight loss
Pain
actual vs. perceived, 66
and belief systems, shifting, 91–92
vs. pleasure, 53–72
and prison, 495–96
questions inducing, 128
short-term vs. long-term, 66–67
threshold, 125–28
and values, 353–56
Painful situation, and scramble pattern, 133–34
Pain-pain barrier, 122
Paradoxical proverbs, 387
Passion. See Excitement and passion
Past, does not equal future, 82
Pasternak, Boris (quoted), 31
Pattern interrupts. See Limiting pattern, interrupting.
Pavlov, Ivan, 63
People-builder, contribution of, 503–4
Perfection, vs. balance, 509
Perlman, Itzhak, 291
Permanence, of problems, 83–84
Perot, Ross, 341–42, 343, 460, 461, 463
Persian Gulf War, 86, 224, 239, 397
Personal development, 141
Personal development goals, 289, 290–293, 304–5
Personal Power™ audiotape program, 286, 464, 507
Personal Power series, 152
Personal aspect of problems, 83, 84–85
Personal relationships. See Relationships
Personal responsibility, for change, 111
Personal rules. See Rules
Pervasiveness, of problems, 83, 84
Pessimism, vs. optimism, 82–85
Peters, Jon, 286
Phinney, Robert, 64
Physical destiny, 439–50
assignment, 449–50
and fountain of youth, 448–49
and Law of Mass Action, 444n
Physical mastery, 26–27
Physicians Committee for Responsible Medicine, 93
Physiology, 154
and state, 155–59
Pico della Mirandola, Count Giovanni (quoted), 361–62
PIE trucking service, 213–14
Pietrzak, Elizabeth, 160
letter from, 151–53
Pilzer, Paul, 67n, 458, 459, 464
Plath, Sylvia, 151
Play, importance of, 481
Pleasure
actual vs. perceived, 66
vs. pain, 53–72
plan for, 176
questions on, 128
short-term vs. long-term, 66–67
“Popeye Principle,” 423
Porchia, Antonio (quoted), 453
Positive emotions, words describing, 207
Potomac Bridge, rescue, 52
Power
creative vs. destructive, 75–78
information as, 39
of metaphors, 240–43
of questions, 181–86
See also Concentration of power principle; Presupposition power
PowerTalk!™ (Robbins audio magazine), 92, 152, 458
Presley, Elvis, 57, 150–51, 171
Pressure, and achieving goals, 280–81
Presupposition power, and questions, 189–92
Prison system, 494–96
programs for, 507–8
Problem solving, 488–92
and heroes, 489–92
Processional effects, 303
of contribution, 501, 504, 505
Procrastination, meaning of, 53
Programming, 60–61
for goals, 306–7
See also Neuro-Linguistic Programming
Progress, and questions, 181
Project Wisdom, 508
Proof. See Social proof
Protein. See Animal protein
Proverbs
paradoxical, 387
quoted, 194
Proverbs (Old Testament) (quoted), 98, 307
Psychoneuroimmunology, 76, 157, 224–25
Pygmalion in the Classroom (Rosenthal), 414
Pygmalion in the Classroom, 414
Pygmalion effect, 415
Quality, 21
standards of, 93–97
Quality of life, as goal, 281–83
Quality questions, 20
Quayle, Dan, 190
Questions, 177–99
affirmation vs., 186
empowering vs. disempowering, 183
Evening Power, 195, 197, 314, 447
importance of, 179–81
and Master System of evaluation, 42, 328–29, 336–38, 417, 432
Morning Power, 195, 197, 314, 447
pain-inducing, 128
pleasure-associating, 128
power of, 181–86
Problem-Solving, 192–95, 197, 314
quality, 20
working of, 186–92
QWERTY keyboard, validity of, 86–87
Racing school, lesson from, 161–62
Rainforests, destruction of, 498–99
Rain Man (film), 286–87
Rand, Ayn (quoted), 464
Raphael, Sally Jessy, 91
RAS. See Reticular Activating System
Reading, 318–19
and reference experiences, 401–2, 407–8
Reagan, Ronald, 65
Reagan administration, 224
Reality, and focus, 160
Reality Bridge, 223
Recency, Law of, 119
Reference experiences, 78–81, 394–411
and contrast, 403–5
defined, 397–98
expanding, 406–9
imaginary vs. real, 80
and Master System of evaluation, 42, 311–32, 336, 337, 338, 417, 433
powerful, 409–10
and dolphins, 142–44
and gambling, 142–43
jackpot for, 143–44
law of, 139
negative, 141
positive training in, 138–39
Rejection, and relationships, 251–52, 452
and values, 333–34
Relationship destiny, 451–54
assignment, 453–54
and “Four R’s,” 452
Relationships
and empowering vs. disempowering questions, 183
and false neuro-associations, 119–20
mastery of, 27
and metaphors, 240–41
and pain threshold, 125
and Reality Bridge, 223
and reference experiences, 396
and repression, 452
and resentment, 452
and resistance, 452
and rules, 385–91
Relativity, theory of, 184–85
Repetition, and skill, 29, 39, 402
Replacement behavior, and drug habit, 136–37
See also Alternative
Repression, and relationships, 452
Resentment, and relationships, 452
Resistance, and relationships, 452
Resolution Trust Corp., 67
Responsibility. See Personal responsibility
Rest, importance of, 481
Reticular Activating System (RAS), 287–288, 302, 308
Rhee, Grandmaster Jhoon, 410
Riley, Pat, 97–98
Rilke, Rainer Maria (quoted), 150
Risk tolerance, 467
Robbins, Anthony (quoted), 40, 54, 265, 509
values and rules, 359–60, 362–65
Robbins, Becky (wife), 19, 50, 59, 174, 212, 237, 281, 369, 372, 385, 402, 403, 431, 453
Robbins, Jairek (son), 410–11
Robbins, Jolie (daughter). See Jolie Jenkins
Robbins, Joshua (son). See Joshua Jenkins
Robbins, John, 501
Robbins Research International, Inc., 479n, 518
Robbins Success Systems, 223n, 518
Roberts, Ed, 37–38, 41, 344, 508
Role models, 43, 135, 146, 187–88
expanding through, 91–92
Rolling Stone, 497
Rondon, Captain John, 59
Rose, Pete, 36–37
challenge of changing, 386–88
communicating, 388–89
discovery process, 374
disempowering vs. empowering, 375–378, 380, 393
and gang violence, 497
for great lovers, 373–74
for happiness, 371–73
hierarchy of, 389
and Master System of evaluation, 374, 379
for Mental Challenge, Ten-Day, 314
“must” vs. “should,” 390–91
personal, 20
realignment of, 392–93
for success, 376–77
threshold, 389–90
upset, 385–86
vs. values, 388
Russell, Bertrand (quoted), 158
Russia, trip to, 288–89
Ryan, Nolan, 154
Saint-Exupery, Antoine de (quoted), 405
Sandburg, Carl (quoted), 271
Sanders, Colonel Harlan, 307
Sartre, Jean-Paul, 424
Savings-and-loan crisis, 47, 67–69
Schopenhauer, Arthur, 93
Schwarzenegger, Arnold, 306
Schwarzkopf, General Norman, 239
Scramble pattern, 133–34
Seidman, L. William, 67
Seles, Monica, 297
Self-definition, and identity, 422–26
Self-fulfilling prophecy, 75
activation of, 190
Self-sabotage, 357–58
sources of, 120–21
Seneca (quoted), 53
Sensations, scrambling, 133
Shakespeare, William, 104, 208, 290, 402
Sharing. See Relationship destiny
Shaw, George Bernard (quoted), 181, 332
Sheen, Janet, 237–39
Shields, Brooke, 31
Short-term focus, vs. long-term focus, 46–48, 334–35
Shows, Charles, 188
Silver supply, 459
Simon, Carly, 214
Simons, Arthur “Bull,” 341
Simpson, O.J. (Orenthal James), 273–74
See also Experience
Skill
and questions, 187–89
Skinner, B.F., 60n
and change, fear of, 125
and conditioning, 62
conviction to stop, 90
true decision to stop, 39
and values, 346
Social proof, nature of, 90
quoted, 365
Softeners, and Transformational Vocabulary, 222
Solar system metaphor, 230, 233
Sophocles, 104
“Spaceship Earth” metaphor, 239
Spence, Gerry, 325
Spenser, Edmund (quoted), 85
Spirituality, 431–32
Stagnation, and complacency, 127–28
Stair, Nadine (quoted), 511
Standards
personal, 390
raising, 24
Stand and Deliver (film), 342
Stanley, David, 151
Starkist, 486
State, 150–76
changing, 165, 170–73, 312–13, 314
and code of conduct, 472–73
definition of, 154
management of, 20
and Master System of evaluation, 42, 327–28, 417, 432
and moving-toward values, 349–50
and physiology, 155–59
and questions, 187
and Transformational Vocabulary, 210, 213
understanding, 153–55
and words, 208
Steinbeck, John, 105
Steps to an Ecology of Mind (Bateson), 375
Stevenson, Robert Louis, 402
Stone, Irving, 46
Stonecutter story, as metaphor, 241–42
Strategy, changing, 25
Stress
and rules, 390
and time, 477
See also Eustress
Submodalities, 163–70
and changing state, 165
Checklist of Possible, 167–69
common expressions based on, 166
definition of, 163–64
discovering, 167
Success, 158
conditioning for, 20
defined, 173
vs. failure, 46
and judgment, 43
and Mental Challenge, Ten-Day, 317
programming for, 306–7
ritual, 194–96
rules for, 376–77
Superman, and identity, 428
“Superwoman Syndrome,” 390
SWAT teams, Transformational Vocabulary used for, 215
Swayze, Patrick, 298
Tanning salons, Transformational Vocabulary used in, 215
Tarkenton, Fran, 135–36
Tasaday tribe, 211
Technology, 109
and financial destiny, 458–59
Television, average numbers of hours spent watching, 347
Telnack, Jack, 191
Templeton, Sir John, 29, 326, 332, 468
Theocritus (quoted), 509
Theory of relativity, 184–85
Thoreau, Henry David, 402
quoted, 41, 113, 236, 246, 374
Thousand and One Nights, The, 272
Threshold
emotional, 54–55
rules, 389–90
Time, 477–80
assignment, 479–80
distorting, 478
and experience, 479
importance of, 478–79
mastery of, 28
three tips for saving, 478–79
Time Mastery system (Robbins), 479n
Timing, and conditioning, 140
Tithing, 469
Tobacco. See Chewing tobacco
Tolstoy, Leo, 104
Townsend, Lynn, 95
Toys/adventure goals, 289, 297–99, 305
Transformation, studies in, 136–37
of identity, 426–31
Transformational Vocabulary, 209, 211—226, 249, 355
creation of, 230
essence of, 205
and financial destiny, 465
and intensifiers, 222
and Mental Challenge, Ten-Day, 316
and metaphors, 234
and modifiers, 212
and national aggression, 223–24
and Neuro-Associative Conditioning, 218–19
power of, 252
and softeners, 222
taking control through, 226
testing, 225
in workplace, 215
Truman, Harry, 45
Trump, Donald, 36, 55, 56, 183–84, 232
Truth, three steps for, 93
TV. See Television
Twain, Mark (quoted), 139, 200
Tyler. See Tyler Jenkins
“Ultimate Success Formula, The,” 38, 44
Unlimited Power (Robbins), 28, 29, 32, 38, 110, 131n, 154, 155, 165, 170, 182, 247, 267n, 315, 444n, 450, 473, 507
Unlimited Power™ seminars, 129, 172
Unlimited Wealth (Pilzer), 458
Urgency, vs. importance, 478–79
Valjean, Jean (fictional character), 268, 421–22
changing, 360–67
conflicts, 357–58
and Date With Destiny seminars, 335
defined, 347
discovering current, 359–60
ends and means, 347–49
knowing your true, 346–47
and Master System of evaluation, 42, 329–30, 335, 365–66, 417, 432
moving-away-from, 356–57, 365, 366, 381, 383
moving-toward, 349–53, 359–60, 364, 366, 379, 380, 382, 384, 392
and pain, 353–56
vs. rules, 388
two types of, 347–49
and wealth, creating, 460–65
Variable schedule of reinforcement, 142
Vegetarianism, 500–501
Vietnam War, 343–44
Vinton, Will, 64
Violence. See Gang violence
Visual submodalities, 164
and Checklist of Possible Submodali-ties, 167–69, 169
common expressions based on, 166
Vitality, as emotion of power, 267, 268
Vocabulary, 200–226
and destiny, 211–12
and diagnosis, 224–25
emotionally charged words, 202
and emotions, positive vs. negative, 207
English language, estimate of words in, 207
habitual, limited nature of, 207
and labeling, 224–25
words as symbols, 201
See also Transformational Vocabulary; Words
Voltaire (quoted), 263
Volunteering, 507–510
Wall Street Journal, The, 468
Wants. See Deciding what you want
Warmth. See Love and warmth
Watergate incident, 344
Water shortage, 499–500
Watson, Tom, 345
Wayne, John, 343
Ways to change state, list of, 174–75
Wealth
as abundance, 469–70
creating, 460–65
enjoying, 469
increasing, 466–67
maintaining, 465–66
and Master System of evaluation, 326–27
protecting, 467–69
true, 469–70
See also Finances: Financial destiny
Webber, Andrew Lloyd, 325
Weight loss
and Alpo diet, 126
and conditioned reinforcement, 138
and emotional mastery, 26
and global metaphors, 242–43
and identity, 416
and “must” vs. “should” rules, 391
and pain threshold, 126
and questions, 185–86
See also Overweight
Whitman, Walt (quoted), 406, 432, 470
Williams, Robin, 306
Williams College inscription (quoted), 288
Winfrey, Oprah, 400
Wittgenstein, Ludwig (quoted), 449
“Wood breaking” sense of certainty, 171–72
Words
disempowering vs. empowering, 218
emotionally charged, 202
English language, estimate of, 207
mediocre vs. intensified, 222
and positive vs. negative emotions, describing, 207
and state, 208
as symbols, 201
transformation of good into great, 220–22
See also Vocabulary
Workplace, Transformational Vocabulary in, 215
World Health Organization, 488
Xerox Corporation, 420–21
Youth, fountain of, 448–49
Youth leadership program, 508