LAW NO. 1
WHAT ISN’T THERE CAN OFTEN TRUMP WHAT IS
LAW NO. 2
THE SIMPLEST RULES CREATE THE MOST EFFECTIVE EXPERIENCE
LAW NO. 3
LIMITING INFORMATION ENGAGES THE IMAGINATION
LAW NO. 4
CREATIVITY THRIVES UNDER INTELLIGENT CONSTRAINTS
LAW NO. 5
BREAK IS THE IMPORTANT PART OF BREAKTHROUGH
LAW NO. 6
DOING SOMETHING ISN’T ALWAYS BETTER THAN DOING NOTHING