In writing this book I have been grateful for the ideas, advice and comments of many people, including Christoph Burger, Stephen Bungay, Andrew Campbell, Martin Essayan, Franziska Frank, Rob Goffee, Mike Goold, Barbara Minto, Thedoore Modis, Phil Renshaw, Martin Richardson, Toby Roe, David Sadtler, Tony Sheehan and Tom Wilkinson. Thanks also to the many colleagues at the Boston Consulting Group and London Business School who set me on my strategy pathway.
Also many thanks to Angela Munro for her support on the website, Michelle Moore and her team and Jenny Ng for help on the exhibits, Annie Brakx and Hazel Hamelin who edited assiduously and Ellen Hallsworth my publisher.
Particular thanks go to my co-authors for Chapter 8, Philippa Hardman and Chris Nichols.
The biggest help has come from all the MBA and executive course attendees that I have had the pleasure of working with. I would love to think that you have learned as much from me as I have from you.
The greatest strategic challenge in my life, as well as its greatest pleasure, has been having a family – so I dedicate this book to my wonderful boys, Charlie, Tom and Ben.