INDEX

Aberfan, Wales, mining disaster, 47
abundance, using, 91–92
accelerator skills sets, 148–150
results and, 156–158
the three noes, 158–160
yea-sayers and, 161–163
adaptability, 25, 26
adaptive ecosystem strategy, 151–153
additive manufacturing, 148–150, 151, 152–153
Aeron chair, 17, 167
agile methodologies, 167, 190
Alcoa, 59–61, 70–71, 94
Allen, Tom, 75–76
All Turtles, 33
Alzheimer’s challenge, 120–121
Amazon, Alexa, 30
amygdala, 102
analogies, 39
analogs, 39
Android, 104–105
antonym analogies, 39
Apple, 104–105, 172
applied neuroscience, 5, 9, 16–17, 186–187
on archetypes, 82, 86–87
behavioral innovation and, 168–169, 172
on characters in narrative, 44
definition of, 124–126
experimental design and, 120–132
on fear of the unknown, 102
fear of the unknown and, 103–108
on habits/routines in decision making, 61–64
how to access, 133
on persuasion by narrative, 41–44
on persuasive media, 50
in prototyping, 119
on wanting vs. liking, 122–123
archetypes, functional, 14–16, 77–88
breaking bottlenecks using, 64–68
expectations and, 88
how to use, 81–85
knowing your own, 83
neuroscience on, 82, 86–87
Archinaut, 153
Ariely, Daniel, 95
Armstrong, Stretch, 39
artifact trails, 17, 103, 108–114
how to create, 111–112
in personal transformation, 180
power of tangible artifacts and, 96
artificial intelligence (AI), 114
Asimov, Isaac, 30
assumptions, killer, 115
attention, 125–126
augmented reality (AR)
development of, 6–8
at Lowe’s, 29–32, 104–108, 200–201
neuroscience on, 119
phones, 2
science fiction about, 29–32
strategy for, 8
authenticity, 88–89
behavioral databases, 132–136
free/nearly free tools for, 137
how to use, 135–136
behavioral economics, 9, 191
behavioral innovation
definition of, 168–169
fields in, 169–170
innovation processes and, 170–172
manifesto on, 165–173
behavioral innovation and transformation, 191
behavioral science, 9–11
archetypes and, 79–87
breaking bottlenecks with, 15–16
behavior change, creating real, 25–26. See also habits
believability, 48–49
Berns, Greg, 122
Bethe, Hans, 142
BevMo!, 154
Beynon, David, 47
Bezos, Jeff, 12
biases, 186–188
habits/routines and, 61–64
incremental thinking and, 23–25
innovation and, 170–171
neuroscience on, 123
organizational nomenclature and, 69–74
BigML, 137
blame, 113
Boroditsky, Lera, 95
bottlenecks, 4, 14–16, 59–97
archetypes in breaking, 64–68, 77–88
breakers for, 88–96
data in breaking, 89–91
decision maps in breaking, 64–68
human element as, 18–19
mapping, 74–77
organizational nomenclature and, 69–74
uncommon partners and, 92–94
using abundance and, 91–92
value language and, 94–95
brands, implicit associations with, 129–132
Branson, Richard, 120
brokke sig, 147
budgets, 144, 157, 159, 168
burning platforms, 172
business model innovation, 167
California Institute of Technology, 102
Call of Duty (video game), 148–149
Campbell, Joseph, 192
capabilities
accelerator skill sets, 148–150
building, 12
chaos pilots, 144–147
inverted power, 143–144
negative capability, 141–143, 146
uncommon partners and, 150–153
caretaker archetype, 79–80, 82, 84
Center for Decision Neuroscience, 187
Centrino processors, 43, 46
change, pace of, 196
change mandates, 12
chaos pilots, 144–147
characters, 40, 44
Cisco, 159, 160
cognitive load, 50, 124–126
comic books, 14, 15, 49–57
assessing, 56
brain’s reaction to, 127
finding artists for, 52, 53
how to use, 51–54
at Lowe’s, 31–32
narrative in, 49
this book as, 193–209
when they don’t work, 54–55
Comic-Con, 52
commitment, 171–172
common sense, 135
competition, cooperation vs., 86–87
complexity, optimal levels of, 56
confidence, 12, 102–103
artifact trails and, 109
confirmation bias, 24–25
conflict, in narrative, 40, 45
conscious, theories of, 61–64
control conditions, 118
cooperation vs. competition, 86–87
Copenhagen University Hospital, 23–24
coupling, 42
creativity, 171
creator archetype, 84
Crichton, Michael, 27
criticism, 147
cross-functional teams, 149–150
cyber security issues, 74–75
Danish Modern movement, 50–51
data
abundance in, 91–92
analysis of, 135–136
in behavioral databases, 132–136
bottleneck breaking with, 89–91
consistency in, 136
curating, 34–35
experimental design and, 119–120
metrics based on, 16–17
science fiction using, 34–36
Data.gov, 137
de Botton, Alain, 161
decision makers
determining key, 66, 75–76
power of proximity and, 75–76
decision making
archetypes and, 79–87
behavioral databases and, 132–136
bias in, 186–188
experimental design and, 118
formal vs. informal structure for, 75–77
key decision makers and, 66
mapping bottlenecks in, 74–77
mapping structure for, 65
organizational nomenclature and, 69–74
reframing the purpose and, 95–96
routines/habits in, 61–64
value language and, 94–95
decision maps, 14–16, 15
breaking bottlenecks using, 64–68
mapping bottlenecks with, 74–77
Decision Neuroscience Research Group, 187
dependent variables, 115, 117
design thinking, 25, 167, 190
diabetes, 23
Diamandis, Peter, 120
digital toolbox, 10
assessing comics, 56
determining your organization’s type, 71
finding graphic artists, 53
finding writers, 38
how to access applied neuroscience, 133
metrics for new projects, 160
narrative examples, 49
disillusionment, 31–32, 147
disruption, 100
diversity, 149–150
DNV GL, 134–135
Dorsey, Jack, 114
drones, 64–68
DTAC, 157
Duhigg, Charles, 59–61
Dune (Herbert), 33
Dutch East India Company, 165
early adopters, 161, 171
Eden, Shmuel “Mooly,” 43, 46
Edgcumbe, Philip, 120–121
Edison, Thomas, 57
Elbæk, Uffe, 144–147
electroencephalograph (EEG), 5, 124
emotion, 170
characters and, 46, 47
narrative arc and, 45
emotional arousal, 125–126
empathy, 30
Equifax, 74–75
European Union Open Data Portal, 137
Evernote, 33
excuses, 113
exosuits, 2, 153–155, 156
expectations, 157
archetypes and, 88
narratives and, 46–49
experimental design, 101, 168
methods for, 128–132
pivots and, 105–106, 153–155
experimental design canvas, 17, 103–104, 114–118
applied neuroscience and, 120–132
how to use, 115–118
testing comics with, 56
experiments, 25
explorer archetype, 84
Facebook, 7–8, 122
falsifiability, 115
fear, 3, 16–17, 18. See also uncertainty
in personal transformation, 180–181
Fellow Robots, 154
Feringa, Ben, 181
Ferrari, 129–130, 131, 132
Feynman, Richard, 141–143
fKPIs. See future key performance indicators (fKPIs)
focus groups, 16–17
folk theories, 42–43, 46
Ford, Henry, 127
framing
for archetypes, 79–80, 86–87
comic books and, 50
definition of, 95
purpose, 95–96
the purpose of science fiction, 35
Freire, Andy, 73
Fresh, Doug E., 39, 40
Frontrunners program, 145
fulfillment, 161
functional archetypes. See archetypes, functional
functional fixedness, 24–25
functional magnetic resonance imaging (fMRI), 62, 124
on cooperation vs. competition, 86–87
Furr, Nathan, 188–191
Future Crimes (Goodman), 75
future key performance indicators (fKPIs), 16–17, 101, 159
behavioral databases and, 134–135
experimental design for, 115–118
generating, 118–120
Gaiman, Neil, 41
Garud, Raghu, 46, 48, 113
Gazzaniga, Michael, 186
genetics, 81, 86–87
Glass, Noah, 114
Good, the Bad, and the Ugly, The (movie), 42
Goodman, Mark, 75
Google, 2, 3
AdWords Keyword Planner, 137
Cardboard, 8, 104, 107
HEART, 159
Lowe’s partnership with, 5, 8, 107–108
Public Data Explorer, 137
Tango, 104, 107
Trends, 137
graphic artists, 52, 53
graphic novels. See comic books
habits, 3
at Alcoa, 59–61
decision bottlenecks from, 14–16
decision making and, 61–64
Harrison, Spencer, 55, 57
Harvard University, 165
Hasson, Uri, 42
HEART framework, 159
Herbert, Frank, 33
hero archetype, 84
heroes, 46, 192
Holoroom, 104, 105, 107, 110
Home Depot, The, 1
honesty, 88–89
HTC Vive, 107
human elements. See also biases; habits
bottlenecks from, 18–19
in science fiction, 33–34
Huy, Quy, 170
hypotheses, 25, 115–116
Ibrahim, Samir, 40
identity biases, 170–171
IKEA, 3, 99–101, 163
imagination, 3. See also vision
imaging genetics, 81
implicit association tests (IATs), 129–132
incremental thinking/innovation, 9, 18, 169–170
power of, 23–25
science fiction and, 38–39
independent variables, 117
industrial revolution, 165–167, 189
informal networks, 75–76
initiatives, 12
innocent archetype, 84
innovation
behavioral innovation on, 170–172
behavioral science on, 9
incremental, 9
at Lowe’s, 2
metrics for, 16–17
seeing possibilities in plain sight, 175–177
INSEAD, 151
insects, eating, 55, 57
inspirational stories, 177–179
Instagram, 194, 195
Institute for Advanced Studies, 141
Intel, 43, 46
International Space Station, 150–151, 153
intertemporal choice bias, 24–25
interviews
for experimental design, 128–129
for organizational nomenclature, 65
for science fiction, 35
Intuit, 160
inverted power, 143–144
iteration
of comic books, 53
pivoting narratives vs. principles, 153–155
in science fiction writing, 38
James, William, 62
jester archetype, 85
Jobs, Steve, 139, 167
Jurassic Park (Crichton), 27
Justice League, 92–94
Kahneman, Daniel, 62, 187
Kaospilot, 145–147
Keats, John, 143
key performance indicators. See future key performance indicators (fKPIs)
Kickstarter, 31
killer assumptions, 115
Klint, Kaare, 51
Knutson, Brian, 123
Kodak, 139–140
Kvålseth, Andrew, 156–157
Land, Edwin, 139
Langer, Ellen, 21–23, 44
language. See nomenclature, organizational
Lant, Theresa, 46, 48, 113
latent theories, 42–43, 46
lean methodology, 25, 167, 190
Lenovo, 2, 8, 104–105
Libin, Phil, 33, 34
light bulbs, 57, 90
liking vs. wanting, 122–123
lover archetype, 85
Lowe’s, 1–2, 3
3-D technology at, 148–149, 151
abundance at, 91–92
adaptive ecosystem strategy at, 151, 152–153
artifact trail at, 110–111
behavioral database at, 134
bottom-up transformation at, 143–144
data use at, 34–35
decision bottlenecks at, 16
exosuits, 153–155
experimental design at, 115, 117
fKPIs at, 103–108
folk theory at, 46
how it transformed, 4–12
Innovation Labs, 203–208
Nel at, 184–185
prototyping at, 5, 118–119
redefinitions by, 8, 11
resistance at, 6–7
science fiction at, 29–32
transformation of, 163–164, 198–202
uncommon partners of, 154
Lyrical, Professor, 40
Lyte, MC, 39
machine learning, 133, 135
Made In Space, 152–153
magician archetype, 83, 84
Majid Al Futtaim, 132
management, 165–167, 189
Manna, Amanda, 149, 162–163
MAO-A (monoamine exodase A) gene, 86
max-difference studies, 128
mentalizing network, 86–87
metrics. See also future key performance indicators (fKPIs)
experimental design for, 115–118
mature, 115, 158–159
for new projects, 160
scientifically validated, 124–125
variable design and, 117
micromanaging, 114
microscopes, 129
Microsoft, 3
Hololens, 107
Lowe’s partnership with, 5
Mogensen, Børge, 50–51
motivation, 125–126
music, responses to, 122
Musk, Elon, 12–13, 30, 96, 170
Myspace, 122
Nail It Then Scale It (Furr), 157–158
narrative, 204–205. See also science fiction
behavioral innovation and, 170
beliefs created by, 48
believability of, 48–49
brain’s reactions to, 126–127
customer-centered, 36
elements of, 40
examples of, 49
framing for archetypes, 79–80
at Lowe’s, 163–164
motivation from, 41
persuasion by, 41–44
pivoting, 153–155
power of, 14, 21–23, 26–27, 41
PowerPoint presentations vs., 40–41
resistance created by, 126–127
in seeing new possibilities, 177–181
setting expectations using, 46–49
through the lens of one person, 46, 47
narrative, strategic, 12–14, 39–49
artifact trails from, 110
characters in, 44
creating the future using, 25–39
envisioning the future with, 39–49
how to use, 44–46
at Lowe’s, 31–32
modifying, 113–114
narrative arc in, 45
resolution in, 45–46
in transforming your own life, 175–177
narrative arc, 40, 45
narrator of the brain, 186–187
NASA. See National Aeronautics and Space Administration (NASA)
National Aeronautics and Space Administration (NASA), 94, 96, 150–151, 153
negative capability, 141–143, 146
Nel, Kyle, 184–185
networks, informal, 75–76
Neurons Building, 61
neuroprototyping, 10, 122, 126–127
behavioral databases and, 134
with leaders and stakeholders, 126–127
with users, 127–128
neuroscience. See applied neuroscience
Neurovision, 56
Nielsen ratings, 123
Nietzsche, Friedrich, 161–162
noes, three, 158–160
Nokia, 172
nomenclature, organizational, 15
archetypes and, 79–80, 83
assessing and using, 71–74
breaking bottlenecks and, 69–74
discovering, 65
in science fiction, 36
tools to talk about, 73
value language, 94–95
nondisclosure agreements (NDAs), 35
Nordkvist, Håkan, 101
Norris, Leslie, 47
novelty, 57
obstacles, 161–163
Occipital, 31
Oculus Rift, 7–8, 107
Odeo, 114
Of Mice and Men (Steinbeck), 159
O’Neill, Paul, 59–61, 70–71, 94
optimism, 34
oranges, sales of, 89, 133–134
organization types, 71, 73, 74
origin stories, 183–192
outcomes optimization, 181
outlaw archetype, 84
Parra, Lucas, 123
partners and partnerships
helping prosper, 154
at Lowe’s, 5, 7, 107–108
mature systems and, 159–160
as tangible artifacts, 96
uncommon, 7, 19, 92–94, 150–153, 154, 173
patent applications, 166
Pepsi, 3, 30
personality traits, 86, 171. See also archetypes, functional
persuasion
best media for, 50
narrative and, 41–44
organizational nomenclature and, 69–74
on outlandish things, 55, 57
Pfeffer, Jeff, 75
Pitch & Flow, 39–41, 49
pivoting
artifact trails and, 112
experimental design and, 105–106
modifying the narrative, 113–114
principles, 153–155
in science fiction writing, 38
plot, 48
Pokémon Go, 8
Polaroid, 139–140, 194, 195
politics, 3
breaking bottlenecks and, 14–16
data vs., 89–91
reframing and, 95–96
population growth, 99–101
Porter, Michael, 8
possibilities
in plain sight, 175–177
seeing new, 177–181
power
of framing, 95–96
inverted, 143–144
proximity and, 75–76
PowerPoint presentations, 40–41, 51
prisoner’s dilemma, 86–87
product choices, 123
promissory services agreements, 160
prototypes and prototyping
in artifact trails, 112
in dealing with the unknown, 104–105
at Lowe’s, 5, 118–119
neuroprototyping, 10, 122, 126–127
as tangible artifacts, 96
virtual, 112
proximity, decision-making power and, 75–76
psychology, 9, 82
purpose, reframing, 95–96
Qualtrics, 131
radical ideas, persuasion for, 55, 57
Ramsøy, Thomas Zoëga, 185–188
rap battle, 39–41, 49
real-options strategy, 181
recency bias, 24–25
regular archetype, 85
resistance, 3
behavioral science of, 9–11
to comic books, 55
fear of the unknown and, 103–137
overcoming, 16–17
turning into uncommon partners, 92–94
yea-sayers and, 161–163
resolution, in narrative, 40, 45–46
resources, abundance of, 91–92
results orientation, 155–158
risk aversion, 102–103, 181
Robbins, Tony, 120
robots, 2, 77–81, 92–94, 128, 154
routines, 18
at Alcoa, 59–61
decision bottlenecks from, 14–16
decision making and, 61–64
ruler archetype, 85
sage archetype, 84
Savannah College of Art and Design, 52
scapegoating, 113
Schildt, Henri, 46, 48, 113
science fiction, 4–5, 25–39
alternatives to, 38–39
envisioning the future with, 12–14, 27–32
how to use, 34–38
at Lowe’s, 29–32
power of, 33–34
in seeing new possibilities, 177–181
world changed by, 30–33
writers, finding, 35–36, 37, 38
Science Fiction and Fantasy Writers of America (SFWA), 37
scientifically validated measures, 124–125
scope, 118
Sears, 194
self-transforming organizations, leading, 139–164
accelerator skill sets in, 148–150
chaos pilots in, 144–147
inverted power in, 143–144
negative capability for, 141–143
from ossified to agile, 163–164
results first in, 155–158
three noes in, 158–160
uncommon partners in, 150–153
yea-sayers in, 161–163
serotonin, 81
Sheffield, Mason, 148–149
Shipilov Andrew, 151
Silicon Valley, 30–33
Singularity University, 67, 152
small wins, 96, 157–158
Snapchat, 195
Snow Crash (Stephenson), 30
social entrepreneurs, 39–41
social psychology, 9
space travel, commercial, 30
SpaceX, 96, 120
speculative fiction, 14, 34–38
stage gates, 118
Stanovich, Keith, 62
startups, 149–150
status quo, challenging, 6, 147
Steinbeck, John, 159
Stephenson, Neal, 30
Storkholm, David, 145
story. See narrative
strategic narrative, 12–14
strokes, 23–24
subconscious, 187
implicit associations and, 129–132
theories of, 61–64
sustainability, 99–101
Svensk Film, 163
synchronization, from narrative, 42–44
system 1 thinking, 62–64
systems, saying no to mature, 159–160
Szent-Györgyi, Albert, 108–109
tangible artifacts, 96
Tango platform, 104, 107
Taylor, Frederick Winslow, 166
teams, 149–150
technology, 4, 163, 189
failure to transform and, 139–140
pace of change and, 196
science-fiction inspired, 30–33
Telenor, 155–157
TensorFlow, 135, 137
Tesco, 122
Tesla, 12–13
themes, 36
Thibodeau, Paul, 95
thieves archetype, 83
Thinking, Fast and Slow (Kahneman), 187
third-party digital arbiters, 89–91
3-D technology, 148–150, 150–151
cameras, 31
tools for transformation, 4–5
archetypes, 77–88
bottleneck breakers, 88–96
comic books, 49–57
for organizational nomenclature, 73
science fiction, 4–5, 25–39
strategic narrative, 39–49
vision creation, 25
transformation
behavioral science of, 9–11
definition of, 2
difficulty of, 2
disillusionment in, 31–32
human element of, 18–19
at Lowe’s, 4–12
process for, 1–3, 12–17
small-t to big-T, 12, 140–141
steps in, 54–55
steps in, following, 78–79
tools for, 4–5
in your own life, 175–181
Transformation Lab, 10–11, 173
Transformers (movie), 148
trickster archetype, 83
TURF studies, 128
Twitter, 40–41, 114, 123
uncertainty, 16–17, 99–137, 196–197
applied neuroscience and, 120–132
artifact trails and, 108–114
behavioral databases and, 132–136
behavioral innovation manifesto for, 165–173
being comfortable with, 142–143
chaos pilots for, 144–147
confidence and, 102–103
experimental design and, 103–108, 114–118
fear of, the need for tools to overcome, 102–103
fKPIs and, 103–108
managing, 198–200
in personal transformation, 180–181
theories about, 188–191
unilateral neglect, 23–24
United Nations, 3
unknown, the. See uncertainty
Unreasonable Group, 40
US Department of State, 39, 40
usefulness, 57
value, creating and capturing, 166–167
values
of archetypes, 83
defining organizational, 71–72, 73, 74
reframing and, 95–96
speaking the language of, 94–95
variables, 115, 117
vector of search, 110
Virginia Tech, 155
virtual reality (VR), 2, 7–8
at Lowe’s, 5–6, 29–32
neuroscience on, 119
vision, 19, 21–58
artifact trails and, 108–114
comic books for, 49–57
incremental thinking and, 23–25
results-first approach with, 157–158
science fiction in, 12–14, 25–39
strategic narrative for, 39–49
tools to create grand, 25
Visioneers, 120–122, 127
visual communication, 50
Voltaire, 16
Volvo, 129–130, 131, 132
Walmart, 3, 184
wanting vs. liking, 122–123
waterfall software design, 190
Watson, Carin, 152
Weka, 137
West, Richard, 62
WhatsApp, 156
Whyte, David, 175–177, 180
Will.i.am, 120
Williams, Evan, 114
Windeløv-Lidzélius, Christer, 145
World Economic Forum, 189
worldviews, 42, 181
writers, 36, 38
finding, 35–36, 37, 38
XPRIZE, 3, 120–122, 126, 127
Yamada, 154
yea-sayers, 161–163
Zaccai, Gianfranco, 17