CONTENTS

Introduction: Truth Be Told

1 The Case for Personal Branding

2 Define Your Own Metrics for Success

3 You Are Who You Say You Are

4 The Four Elements of Your Personal Brand

5 Create Your Brand Message and Build Your Digital Assets

6 Rumor Has It

7 Perception Is Reality

8 Let’s Play a Game

9 A Three-Way with a Robot

10 Everyone Is Known for Something

11 You Can Never Be a Prophet in Your Own Land

Epilogue: Your Personal Brand Needs a Growth Strategy

Notes

Acknowledgments

Index