Why Things Go Wrong When You Do Everything Right
Main Case: Run-Flat Tires
Co-innovation Risk: Seeing the Real Odds When You Don’t Innovate Alone
Main Case: 3G Telephony
Adoption Chain Risk: Seeing All the Customers Before Your End Customer
Main Case: Digital Cinema
REFLECTION ON PART I: Internal and External Ecosystems All Around You
Mapping the Ecosystem: Identifying Pieces and Places
Main Cases: eBooks and Inhalable Insulin
Roles and Relationships: To Lead or Follow in the Innovation Ecosystem?
Main Case: Electronic Health Records
The Right Place and the Right Time: When Does the Early Bird Get the Worm?
Main Cases: Music Players and Semiconductor Lithography
REFLECTION ON PART II: Expanding the Perspective Means Changing the Conversation
Changing the Game: Reconfiguring the Ecosystem to Work for You
Main Case: Electric Cars
Sequencing Success: Winning the Connected Game
Main Cases: M-PESA and Apple