Table of Contents
Chapter 1: Shaping our destiny Chapter 2: Men and women (overconfidence) Chapter 3: I am absolutely certain (overconfidence, confirmation and availability) Chapter 4: Mine, all mine (mental accounting) Chapter 5: Why we never learn (reinforcement and punishment) Chapter 6: Love is blind (cognitive dissonance) Chapter 7: A little knowledge is dangerous (representativeness) Chapter 8: It must be tails next (the gambler’s fallacy) Chapter 9: Dangerous rewards (random reinforcement) Chapter 10: How much is it? (anchoring) Chapter 11: Reconstruction (hindsight) Chapter 12: Why we get it wrong (disposition effect and prospect theory) Chapter 13: We cannot change the past (the sunk cost fallacy) Chapter 14: I remember it all too well (availability revisited) Chapter 15: What goes up . . . (small numbers, reversion to the mean) Chapter 16: What is it worth? (overreaction) Chapter 17: He who hesitates is last (inertia) Chapter 18: What do you want to do? (regret) Chapter 19: Ask why not? (confirmation revisited) Chapter 20: I want it now (impulsiveness, immediate gratification) Chapter 21: Tell me why (randomness) Chapter 22: It can’t happen (normalcy) Appendix: Long-term market charts
Appendix: Long-term market charts
Chapter 23: Mob rule (crowds) Chapter 24: Notes and commentary on Gustave Le Bon’s The Crowd Chapter 25: Contrary to popular belief . . .
Chapter 26: Nine keys Chapter 27: Failure traits Chapter 28: Dealing with loss Chapter 29: Plan to succeed Chapter 30: Seven investing sins Chapter 31: The wall Chapter 32: Capitulation Chapter 33: Tough going Chapter 34: Be early Chapter 35: Blinded by fear Chapter 36: Conquer fear