Chapter One: DREAM ITStrategic Planning
Creating an Identity for Your Farm
Dream It: Putting It All Together
Chapter Two: DO ITFarm Infrastructure, Labor, and Energy
Season-Extension Equipment for Vegetables and Berries
Irrigation Equipment and Infrastructure
Do It: Putting It All Together
Chapter Three: SELL ITMarkets and Marketing
Direct Market Techniques for Small Farms
Urban Buds: City Grown Flowers
Chapter Four: MANAGE IT Business Management for the Farm
Manage It: Putting It All Together
Chapter Five: GROW ITManaging the Whole Farm Ecosystem
Key Practices in Sustainable Agriculture
Grow It: Putting It All Together
Chapter Six: KEEP ITEntrepreneurship, Family Business Dynamics, and Managing Risk
Reality Check: Risk Management
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