Contents

Cover

Also by Mark Bittman

Title Page

Copyright

Dedication

Introduction

A Food Manifesto for the Future

1 Big Ag, Sustainability, and What’s in Between

How to Feed the World

Sustainable Farming Can Feed the World

Pesticides: Now More Than Ever

That Flawed Stanford Study

A Simple Fix for Farming

Not All Industrial Food Is Evil

Local Food: No Elitist Plot

Lawns into Gardens

Celebrate the Farmer!

Abundance Doesn’t Mean Health

2 What’s Wrong with Meat?

Rethinking the Meat Guzzler

We’re Eating Less Meat. Why?

Banned from the Barn

Some Animals Are More Equal Than Others

On Becoming China’s Farm Team

Should You Eat Chicken?

A Chicken Without Guilt

3 What Is Food? And What Is Not?

Make Food Choices Simple: Cook

Is Junk Food Really Cheaper?

What Is Food?

Is “Eat Real Food” Unthinkable?

Why Won’t McDonald’s Really Lead?

Parasites, Killing Their Host

Yes, Healthful Fast Food Is Possible. But Edible?

It’s the Sugar, Folks

Is Alzheimer’s Type 3 Diabetes?

Cereal? Cookies? Oh, What’s the Diff?

Farmers’ Market Values

4 The Truth About Diet(s)

(Only) Two Rules for a Good Diet

What Causes Weight Gain

Which Diet Works?

Will China Defeat Obesity?

Butter Is Back

Can You Eat Too Little Salt?

Got Milk? You Don’t Need It

More on Milk

Dietary Advice for the Gluttony Season

When Diet Meets Delicious

Finding Your Comfort Food

The Frankfurter Diaries

Bagels, Lox, and Me

Why I’m Not a Vegan

5 The Broken Food Chain

Dietary Seat Belts

11 Trillion Reasons

The Right to Sell Kids Junk

¡Viva México!

Bacteria 1, F.D.A. 0

E. Coli: Don’t Blame the Sprouts!

The F.D.A.’s Not-Really-Such-Good-News

The 20 Million

Fast Food, Low Pay

The True Cost of Tomatoes

6 Legislating and Labeling

Bad Food? Tax It, and Subsidize Vegetables

Some Progress on Eating and Health

Why Do GMOs Need Protection?

Why Aren’t GMO Foods Labeled?

Leave “Organic” Out of It

My Dream Food Label

Rethinking the Word “Foodie”

Hunger in Plain Sight

Can Big Food Regulate Itself? Fat Chance

Tobacco, Firearms, and Food

Don’t End Agricultural Subsidies, Fix Them

Stop Subsidizing Obesity

Fixing Our Food Problem

A Few Final Thoughts

Why Take Food Seriously?

Do Sweat the Small Stuff

Acknowledgments