What Can You Do with Instagram?
Up Close with Liberty Jane Clothing
Chapter 2. Get Clicking on Instagram
Signing Up for an Instagram Account
A Marketer’s View of the Terms of Service
Chapter 3 Hashtags: Organizing a Chaotic World
Chapter 4 An Instagram Marketing Plan
Should I Use Instagram? The 5-10-20 Test
How Does Instagram Compare with the Top Social Sites?
A Basic Marketing Plan for Instagram
Chapter 5 The Social Network Hiding Inside Instagram
But Why Should I Help Instagram Grow?
Chapter 6 Catalysts for Growth
Catalyst #1 (Positive). A New Service for Existing Customers
Catalyst #2 (Positive). Social Action
Catalyst #3 (Positive). High-Quality Images
Catalyst #4 (Negative). Bad Profile Presentation
Catalyst #5 (Negative). Poorly Chosen Images
Chapter 7 A Copywriter Walks into the App Store
Writing Opportunities on Instagram
How to Get Words on Your Pictures
The Copywriter’s View of the Basic Tools
Taking Copywriting to the Next Level
BONDING AND BRANDING ON INSTAGRAM
Chapter 8 Instant Buying Decisions on Instagram
12 Common Buying Triggers Found on Instagram
Five Levels of Connection to a Message
Chapter 9 Instagram for Nonprofits and Service Providers
Unique Benefits of Being Mobile
Capturing the Nonprofit Mission Visually
Four Steps to Marketing a Service on Instagram
Up Close with Laura Lawson Art
Chapter 10 Branding on Instagram
Leveraging Instagram to Strengthen Your Brand
Visual Brand Strategies in Instagram
Indirect Brand Strategies in Instagram
Up Close with Dakota Mechanic Studios
Chapter 11 Display Ads on Instagram
One Ad, Many Distribution Channels
Chapter 12 Using the Power of Free
Strategies for Using Free Items
Using Instagram to Promote Free Products
Up Close with La Petite Magazine
Chapter 13 Multistep Campaigns
Fred Macey’s Breakthrough in Advertising
Jeff Walker’s Breakthrough Adaptation
Up Close with the Little Janes Product Launch
An Integrated Visual Product Launch
INTEGRATING INSTAGRAM INTO YOUR ONLINE MARKETING
Chapter 14 Integrating Instagram with Your Website
Getting People from Your Website to Their Phone
Ready for a Mobile User Experience?
Your Website’s Primary Purpose
Lessons from Liberty Jane Patterns
Traffic Conversion and Analysis
Integrating Instagram into Your Site
Chapter 15 Instagram as Part of Your Social Strategy
Why Instagram Might Be Ideal for You
Chapter 16 Local Marketing with Instagram
The Migration to Local Marketing
The Two Tools Available for Local Marketers
Six Ways to Engage Locally with Instagram
Up Close with United Generation Youth Ministry
TOOLS FOR LEVERAGING YOUR INSTAGRAM EXPERIENCE
Chapter 17 Complementary Apps and Websites
From Images to Physical Products
Hashtag and Follower Management Utilities
Integration Management Utilities