Contents
Introduction
1
Honest Self-appraisal
Brutal facts
Honest answers
A growth mind-set
Knowing your market
[WIIFM + FMOB + SFW] = differentiation
If I can do it, so can you
2
Understanding Your Growth Mind-set and What Makes You Tick
The learning continuum
Learning to let go
The moment my tick clicked
Kick-start your learning curve
3
Opportunities
Re-evaluate
Repurpose
Reassign
4
Navigating a Course
Vision
Mission
Values
5
Strategy
Developing a strategy
Strategic planning starter checklist
6
Impact
Challenge yourself and dream
7
People vs Talent
Planning
Recruitment
Talent, not just people
Filtering
Interviewing
Keep track
Develop and retain
8
Rhythm and Discipline
Meetings!
Letting the car drive itself
9
Marketing
LinkedIn
Facebook
YouTube
Direct mail lives on!
Exhibitions vs demonstration days
10 Sales
Sales masterminding
The five-step sales process
Leads united
Knitting it all together
11 Money
Management accounts
Success and profit
12 Learn, and Learn Some More
13 Conclusion
Learning Resources
The Author