STEVE BARRETT is a former national competitor in athletics, rugby, mountain biking and sport aerobics. His career in the fitness industry as a personal trainer spans over 20 years. His work as a lecturer and presenter has taken him to 32 countries including the United States, Russia and Australia.
For many years Steve delivered Reebok International’s fitness strategy and implementation via their training faculty Reebok University. He gained the title of Reebok Global Master Trainer, which is a certification that required a minimum of three years’ studying, presenting and researching both practical and academic subjects. Between the years 2000 and 2008 in this role he lectured and presented to more than 20,000 fellow fitness professionals and students.
Steve played a key role in the development of the training systems and launch of two significant products in the fitness industry: the Reebok Deck and Reebok Core Board®. As a personal trainer, in addition to teaching the teachers and working with the rich and famous he has been involved in the training of many international athletes and sports personalities at Liverpool FC, Arsenal FC, Manchester Utd FC, the Welsh RFU, and UK athletics.
Within the fitness industry he has acted as a consultant to leading brand names, including Nestlé, Kelloggs, Reebok and Adidas.
His media experience includes being guest expert for the BBC and writing for numerous publications including The Times, The Independent, The Daily Telegraph, Runner’s World, Men’s Fitness, Rugby News, Health & Fitness, Zest, Ultra-FIT, Men’s Health UK and Australia and many more.
Steve’s expertise is the development of logical, user friendly, safe and effective training programmes. The work that he is most proud of, however, isn’t his celebrity projects, but the changes to ordinary people’s lives that never get reported.
Now that he has been teaching fitness throughout his 20s, 30s and now 40s, he has developed a tremendous ability to relate to the challenges that people face to incorporate exercise into their lifestyle, and while the fitness industry expects personal trainers to work with clients for a short period of time, Steve has been working with many of his clients for nearly two decades, continuously evolving to meet their changing needs.
His fun and direct approach has resulted in many couch potatoes running out of excuses and transforming into fitness converts.