Abbeville Press, 125
Abstract Expressionists, 65
Academy of Fine Arts, 69
advertising agencies, 18–19, 27, 39
Adweek Agency Directory, 141
Horowitz and, 69
Marco and, 66
Standard Directory of Advertising Agencies (The Redbook), 141
Advertising Photographers of America/Los Angeles, 128, 190
Adweek Agency Directory, 141
aerial photography, 19
AFI (American Film Institute), 169, 171
agents, 43
Airstream trailer company, 40
Akumal window (Maisel), 68
Alberhasky, Mark, 167, 178–185
Allard, Bill, 77
American Windsurfer, 180
APA, 126
Aperture, 71
Apollo-13, 119
Apple Macintosh, 19
Aramco, 42
Arbus, Diane, 77
Army Finance Center, 39
Army Signal Corps, 39
Arnold, Eve, 88
Art Center College of Design, xiv, 5, 73
Art Institute of Boston, 173
artist representatives, xv
Art Student’s League, The, 66
Asilomar (in Carmel), 74
ASMP, 25
assessment, 7–8, 10, 81–82, 90, 92–94, 151
Audrey Hepburn (Kirkland), 72
Avedon, Richard, xi, 29, 30, 48, 69, 70, 77
awareness, 15
Bagby, Robert, 39
barter, 127
Beard, Peter, 78
Bernbach, Bill, 66
Bernstein, Cal, xv
Berra, Yogi, 155
Better Homes and Gardens, 18
“Better Vision,” 66
billing, freelance jobs and, 143
Bingham, Howard, 9
Blessed Event (Marco), 28
Bly, Robert, 6
Bon Appétit, 18
Bordnick, Barbara, 30, 50, 52, 86
on heroes, 77
on marketing, 107
response to “Today is a great day because...,” 193
Brackman, Arthur, 40
Brassai, 79
Bravo, Manuel Alvarez, 78
Buissink, Joe, 177
Bunnell, Peter, 39
business issues, xvi–xvii, 43, 144, 177–178
See also financial considerations
Cameron, Julia Margaret, 77
Canon, 52
Caponigro, Paul, 39
career reinvention, xii–xiv
Carnegie Hall, 43
Carpenter, John, 118
Cartier-Bresson, Henri, 17, 75, 78, 171
CBS Network, 69
Alberhasky and, 178
creative process and, 16
job changes, 92
passion and, 37
Transition Analysis and, 10–11
See also change of direction, factors causing
change of direction, factors causing, 24–33
individual journeys and, 26–27
living between two worlds and, 28–30
See also change
Chiarenza, Carl, 39
Chiat/Day, 19
Children Playing (Harris), 95 Chinese Policeman, 67
cinematography, 19, 75–76, 116–119
Claxton, William, 78
client contact, freelance jobs and, 140–141
Clow, Lee, 19
Coconut Woman (Turner), 41
Cohen, Herb, 128
collaboration, 27
Colton, Jimmy, 183
Communication Arts, 176
Compton Junior College, 74
See also digital photography; e-mail; Internet;
technology
Cooper Union School of Art and Engineering, xvi, 68
coordination, freelance jobs and, 142
Cowin, Eileen, 74
Cradoc Bagshaw’s fotoBiz (business-management software), 132
Creative Ascent, 21–22, 47, 124
creative consultant, 5
Transition Analysis and, 6
Uelsmann on, 49
creative strengths/weaknesses, 83–85
Cundey, Dean, 75–76, 116–119, 193
Curran, Darryl, 74
Curtis, Edward, 77
Dali, Salvador, 77
Dan Wolfe Studio, 18
Dark Guardians (Alberhasky), 181
Davidson, Bruce, 39
“decisive moments,” 17
Delphinium (Bordnick), 54
“Delta Bluesmen, The,” 169
de Meyer, Baron, 77
Devlin, Ken, 146
digital photography, 25, 27, 43, 52, 60–62, 120, 190, 192
See also technology
Dirck Halstead’s Platypus Workshop, 169
direct mail, 110
Disfarmer, Michael, 77
Dorfsman, Lou, 69
“Douglas Kirkland - A Fifty-Year Love Affair with Photography,” 71
Doyle Dane Bernbach, 66
DV (digital video) seminar, 169
education/importance of re-education, 59–76
Horowitz on, 69
relevance of every experience, 67–69
Entrepreneurial Age, The (Farrell), 127
entrepreneurial funding, 127
equipment-rental company, 134
Erickson, Erick, 134
Escape from New York, 118
estimating, freelance jobs and, 141–142
Evans, Walker, 171
execution, freelance jobs and, 142
expectations vs. observations, 144–145
expense accountability, free-lance jobs and, 142–143
“Face: Jesus in Art, The,” 19
Faces of the Twentieth Century: Master Photographers and Their Work (Harris), 88
on business partner, 146
on marketing, 110
photo of, 133
on pricing photography, 132
response to “Today is a great day because...,” 195
Farm Security Administration, 25
Farrell, Larry C., 127
FinalCut Pro, 169
financial considerations, 123–135
business plan and, 155
financing photography ventures, 124–127
how to become wealthy, 134–135
pricing assignments, 128–133, 153
fine art photography, 74–75, 90
pricing, 132
Uelsmann and, 71
Fire Eater (Meola), 108
Flashback! The 50s (Arnold, E.), 88
Flowers, 52
Fog, The, 118
FOTOfusion workshop, 182
FPG, 39
freelance jobs, life cycle of, 140–144
garden murals project, 5
Gas-s-s-s, 117
gifts, 126
Gilka, Bob, 40
Ginsberg, Allen, 78
G. Ray Hawkins Gallery, 74
“guerrilla” filmmaking, 169
Haas, Ernst, 77
Halloween movies, 118
Harley-Davidson ad (Johnson), 175
Harris, Mark Edward, 88, 95–96, 160, 190
on financial considerations, 125–126
response to “Today is a great day because...,” 193–194
Hattersley, Ralph, 39
Heineken, Robert, 74
Helen Humes, jazz singer (Bordnick), 53
heroes of photography, 38, 67, 76–79
Alberhasky and, 185
Mooney and, 171
High School of Fine Arts, 69
Hiro, 29
hobbies, 48
HOME magazine, 18
Hook, 119
“Horizontal Line and the Vertical Line in Art and Poetry, The,” 6
Horowitz, Ryszard, 15, 28–30, 69–70, 89, 113, 119–121
on defining self/work, 158–159
on heroes, 78
response to “Today is a great day because...,” 194
Howard, Ron, 118
Howe, James Wong, 75
Hurrell, George, 78
image-editing software, 191
implementation, 8–9, 10, 151, 163
Indiana University, 71
inkjet printers, 61
installations, 27
interests, list of, 47–51, 53–55
International Photography Awards/Lucie Awards, 178
See also Web sites
In the Key of Bird (Alberhasky), 182
Introduction to Photography (Feininger), 68–69
job changes, 92
Johnson, Christine, 176
Josephson, Ken, 39
Joyce Theatre, 52
Juke Joint, Merigod, MS (Mooney), 170
Jurassic Park, 119
J. Walter Thompson, 18
Kahn, Harvey, 43
Kawasaki Motorcycle, 18
Kertesz, André, 79
Kirkland, Douglas, 43, 59, 71–72, 81, 86, 94
on business partner, 145
on defining self/work, 159–160
on financial considerations, 123, 125
on heroes, 77
on pricing assignments, 130–131
response to “Today is a great day because...,” 193
Kirkland, Francoise, 146
Klein, Randee, 146
Kline, Franz, 65
Koudelka, Josef, 77
Krist, Bob, 31–32, 33, 86, 94–95
on defining self/work, 158
on financial considerations, 126
on heroes, 77
on marketing, 107
photos by, 87
on pricing assignments, 131–132
response to “Today is a great day because...,” 193
Lange, Dorothea, 9
Leibovitz, Annie, 88
Leonardo da Vinci, 48–49, 103–104
life cycle of freelance jobs, 140–144
lifestyle, 177
Liles, Harry, 128
Little Church (Johnson), 175
location, 154
Long, Lou, 65
Lubalin, Herb, 69
Magritte, René-François-Ghislain, 77
Maine Workshops, 169
change and, 26
Cooper Union School of Art and Engineering and, xvi
on defining self/work, 157
on heroes, 77
on marketing, 107
Mooney and, 171
response to “Today is a great day because...,” 193
management, 144
on business partner, 146
change and, 27
on heroes, 77
on pricing assignments, 129–130
response to “Today is a great day because...,” 194
Mark Edward Harris: Wanderlust (Harris), 88
conventional approach to promotion, 104–105
Leonardo da Vinci and, 103–104
passion first marketing approach, 105–111
Marla (Merfeld), 157
on business partner, 146
on defining self/work, 158
on heroes, 77
photo by, 159
on heroes, 77
on marketing, 107
on pricing assignments, 131
response to “Today is a great day because . . . ,” 193
Meredith Publishing, 18
Merfeld, Ken, xii–xiii, 73, 88–89, 97, 156
on financial considerations, 126
on heroes, 77
on marketing, 109
on pricing assignments, 131
Michals, Duane, 78
mission statements, 82–83, 152–153, 156
Mitsunaga, Jean, 115
Mona (McArthur), 159
Mozart, Wolfgang Amadeus, xvii
Muller, Jennifer, 52
Nedda (Horowitz), 62
Negotiate This, By Caring But Not T-H-A-T Much (Cohen), 128
New Jersey Youth Symphony, 169
Newman, Arnold, 29, 30, 78, 125
New York Times, 31
Nikon World, 183, 184 9/11, 69, 190
optimism, 119
O’Rear, Chuck, 77
Outerbridge, Paul, 75
as element of success, xvii
financial considerations and, 123
list of interests and, 47–51, 53–55
McArthur and, 32
“passion first” marketing approach, 105–111, 140
portfolios and, 140
Pasteur, Louis, 38
payment, freelance jobs and, 143–144
Peeling Desert (Horowitz), 63
Pennella, Rosanne, 180–182, 184
Penn, Irving, 24, 25, 26, 29, 71, 77, 78
Perpignan photo festival, 125–126
Alberhasky and, 178
as element of success, xvii–xviii
personal history timeline, 45–46, 55
personal projects, 88, 97, 169
personal vision statements, 82–83
Pfahl, John, 77
photocomposition
“Photography and the Meaning of Life,” 190
Photography Place, 24
photojournalism, 125
PhotoPlus Expo, 60–61, 169, 178, 183
Picasso, Pablo, 29
Pipeman (Krist), 87
planning, xvii, 8, 10, 113–114, 171
Plateau of Mediocrity, 22, 23, 45, 47, 124
playing, 47
presentation, freelance jobs and, 140
pricing assignments, 128–133, 153
production, 144
professional, defined, 21
Promised Land (Meola), 109
See also marketing
purchase order (PO), 142
recognition, 6, 10, 17, 20, 33, 56, 151
referrals, 115
Rejlander, Oscar Gustav, 78
Rembrandt, 77
RGA, 119
Ritts, Herb, 78
Rochester Institute of Technology, 39, 70
Roger Rabbit, 119
Rogers, Will, 55
Romancing the Stone, 118
sales, 144
Sam Carr (Mooney), 170
Sander, August, 77
Santa Fe Workshops, 176
Sant, Mel, 105
Scorsese, Martin, 27
Searchings: Secret Landscapes of Flowers, Volumes I and II (Bordnick), 52
seminars/workshops, 4, 169, 176, 182
serendipity, 50
Shapes of Things to Come (Turner), 44
“Shoot from the Heart,” 169
Silicon Graphics, 120
Sirowitz, Len, 66
Small Business Administration, 127
Society for Photographic Education (SPE), 74
Sokolsky, Melvin, 78
specialization, 107
Spielberg, Steven, 94, 118, 119
Sports Illustrated, 42, 43, 183
Standard Directory of Advertising Agencies (The Redbook), 141
Stanfield, Jim, 77
Steichen, Edward, 77
Stern, Phil, 78
stock, licensing photographs as, 134
Strobel, Les, 39
structure of company, 154
success, elements of, xvii–xviii
Summers, Ian, 176
Sunset, 18
Superman (Merfeld), 156
Swanson, Mary Virginia, 182–183
Syracuse University, 168
Taj Mahal (Harris), 96
marketing and, 109
See also digital photography
TelCenter (Krist), 87
Terry, Pat, 40
Time, 25
Torso (Marco), 29
trade organizations, 116
See also assessment; implementation; planning; recognition; validation
Troubadour, 74
Turner, Pete, 3, 30–3, 31, 38–45, 47–48, 77, 86, 91
on business partner, 146
on defining self/work, 157
response to “Today is a great day because . . . ,” 193
Turner, Reine, 146
Tuskee, Edmund, 74
Type C prints, 40
Uelsmann, Jerry, 37, 39, 49, 70–71, 89, 185, 192
on heroes, 78
on marketing, 110
on pricing photography, 132
response to “Today is a great day because...,” 194–195
University of Florida, 71
Valley of Despair, 22, 45, 124, 138
Van Law, Peter, xv
venture capital (VC) groups, 127
Vermeer, Jan, 77
Vinci, Leonardo da. See Leonardo da Vinci
Viscott, David, 3–4, 4–5, 160–161
vision statements, 82–83, 152–153, 156
Way of the Japanese, The (Harris), 88
Web sites, 107, 109, 110, 111, 146
See also Internet
Weston, Edward, 78
Wetmore, Barry, 18
White, Margaret Bourke, 171
White, Minor, 39
Windsurfing magazine, 180
Witch Who Came from the Sea, The, 119
Withers, Ernest C., 77
Wolfe Air Aviation, 19
Wolfe and Company Films, 19
work-history timeline, 45–46, 55
The Works, 52
workshops. See seminars/ workshops
Wright, Joseph (of Darby), 77
You Can Negotiate Anything (Cohen), 128
Zemeckis, Robert, 118