Chapter 1
1. Neal Stewart, “PBR,” NealStewart.com blog, accessed July 2014, http://nealstewart.com/case-studies/pbr-case-study/.
2. Beth Kowitt, “Let’s Hear It for Hipster Beer,” CNN Money/Fortune, December 2009, http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/index.htm.
3. Ibid.
4. Stewart, “PBR.”
5. Ibid.
6. Statistics cited in “Word of Mouth and Brand Advocates Stats,” Zuberance Resources, accessed July 2014, http://www.zuberance.com/resources/resourcesStats.php.
7. Bill Wyman, “Did Thriller Really Sell a Hundred Million Copies?” New Yorker blog, January 4, 2013, http://www.newyorker.com/online/blogs/culture/2013/01/did-michael-jacksons-thriller-really-sell-a-hundred-million-copies.html.
Chapter 2
1. Brewers Association website, http://www.brewersassociation.org/statistics/national-beer-sales-production-data/.
Chapter 4
1. General Charles C. Krulak, “The Strategic Corporal: Leadership in the Three Block War,” Marines Magazine, January 1999, http://www.au.af.mil/au/awc/awcgate/usmc/strategic_corporal.htm.
2. Ibid.
Chapter 5
1. International News Media Association (INMA), “Word of Mouth Plays Quantifiable Role in Driving Sales,” June 2011, http://www.inma.org/article/index.cfm/46595-word of mouth-plays-quantifiable-role-in-driving-sales.
1. Nicole Carter, “The Fascinating Psychology Behind Word-of-Mouth Marketing,” Inc., March 8, 2014, http://www.inc.com/nicole-carter/jonah-berger-marketing-word-of-mouth.html.
2. Carin Oliver, “Groundbreaking Survey Reveals How Diners Choose Restaurants,” Angelsmith.net, August 7, 2012, http://angelsmith.net/inbound-marketing/groundbreaking-survey-reveals-how-diners-choose-restaurants/.
3. Meghan Casserly, “The Troubling Success of Tito’s Handmade Vodka,” Forbes, July 15, 2013, http://www.forbes.com/sites/meghancasserly/2013/06/26/haunted-spirits-the-troubling-success-of-titos-handmade-vodka/.
4. Wikipedia, “Tito’s Vodka,” accessed September 2014, http://en.wikipedia.org/wiki/Tito%27s_Vodka.
Chapter 8
1. Ed Keller and Brad Fay, Column: “Facebook Can’t Replace Face-to-Face Conversation,” USA TODAY, April 29, 2012, http://usatoday30.usatoday.com/news/opinion/forum/story/2012-04-29/facebook-face-to-face/54629816/1.
Chapter 9
1. Jason R. Karp, Jeanne D. Johnston, Sandra Tecklenburg, Timothy D. Mickleborough, Alyce D. Fly, and Joel M. Stager, “Chocolate Milk as a Post-Exercise Recovery Aid,” International Journal of Sport Nutrition and Exercise Metabolism, vol. 16, February 2006, 78–91.