CHAPTER 1 Harness the Power of a Business Mission
Learning from Bill Gates
CHAPTER 2 Create Customer Value
Learning from Lou Gerstner
CHAPTER 3 Make Effective Decisions
Learning from Alfred P. Sloan, Jr.
CHAPTER 4 Recognize the True Nature of the Problem
Learning from M. C. Escher
CHAPTER 5 Make the Right Compromise
Learning from King Solomon
CHAPTER 6 Just Do It! Keep Fine-Tuning the Right Strategy
Learning from Phil Knight
CHAPTER 7 Structure Your Organization Around the Customer
Learning from Michael Dell
Learning from Frederick Winslow Taylor
CHAPTER 9 Demand Effective Management
Learning from Warren Buffett
CHAPTER 10 Understand Profit, Strive for Independence
Learning from Coco Chanel
CHAPTER 11 Harness Information
Learning from Paul Julius Reuter
CHAPTER 12 Understand Your Sphere of Action
Learning from James Wilson
CHAPTER 13 Recognize Inflection Points and Utilize Performance Indicators
Learning from Andy Grove
Learning from James Watt
Learning from Steve Jobs
CHAPTER 16 Remember, Innovations Are Rarely Welcomes with Open Arms
Learning from Gustave Eiffel
CHAPTER 17 Question Every Assumption
Learning from Nicolaus Copernicus
CHAPTER 18 Innovate Systematically
Learning from Thomas Edison
Learning from Dietrich Mateschitz
CHAPTER 20 Practice Purposeful Abandonment
Learning from Herbert von Karajan
CHAPTER 21 Practice Creative Destruction
Learning from Joseph Schumpeter
CHAPTER 22 Combine Existing Know-How with Other Knowledge to Create Something New
Learning from Ettore Bugatti
CHAPTER 23 Exploit Opportunities Arising from New Technologies
Learning from Larry Page
CHAPTER 24 Recognize the Future That Has Already Happened
Learning from Ray Kroc
CHAPTER 25 Focus on a Single Objective
Learning from Michelangelo
CHAPTER 26 Create a Perfect Whole
Learning from Simon Rattle
Learning from Michael Schumacher
CHAPTER 28 Draw on Your Strengths
Learning from Albert Einstein
CHAPTER 29 Manage by Objectives
Learning from Gustav Mahler
Learning from Napoleon Bonaparte
CHAPTER 31 Be True to Your Own Values
Learning from Winston Churchill
CHAPTER 32 Surround Yourself with Good People
Learning from Jack Welch
CHAPTER 33 Create a Culture of Effectiveness
Learning from Herb Kelleher
CHAPTER 34 Nurture and Develop People
Learning from David Packard
Learning from Alexander von Humboldt
CHAPTER 36 Seek Wise Dialogue Partners
Learning from Camille Pissarro and Paul Cézanne
CHAPTER 37 Clearly Define Jobs and Assignments
Learning from General George Patton
CHAPTER 38 Establish Effective Cooperation
Learning from Joe Biden
CHAPTER 39 Recognize the Most Important Promotion
Learning from Barack Obama
Learning from General George Marshall
CHAPTER 41 Harness the Potential of Women
Learning from Hillary Clinton
CHAPTER 42 Make Intelligent Use of Your Time
Learning from Stephen Hawking
CHAPTER 43 Perfect Your Own Working Methods
Learning from Benjamin Franklin
Learning from Levi Strauss
CHAPTER 45 Make a Life Plan: What Will Your Most Important Contribution Be?
Learning from Peter F. Drucker
CHAPTER 46 Be Demanding of Yourself and Strive for Perfection
Learning from Giuseppe Verdi
CHAPTER 47 Find Meaning; Then Use It!
Learning from Viktor Frankl
CHAPTER 48 Harness the Power of Discipline
Learning from Thomas Mann
Learning from Roger Federer
CHAPTER 50 Derive Enjoyment from Your Profession
Learning from Leonard Bernstein
CHAPTER 51 Think Constructively
Learning from Niki Lauda
Learning from Hippocrates
CHAPTER 53 Foster Creativity All Life Long
Learning from Pablo Picasso
CHAPTER 54 Assume Responsibility
Learning from Harry Truman
CHAPTER 55 Look After Yourself
Learning from Jamie Oliver
CHAPTER 56 Commit Yourself to More Than Just Your Own Well-Being
Learning from Muhammad Yunus