PART

2

PLAN

CHAPTER 6    Choose Your Target

                       Defining Your Market

CHAPTER 7    If You Build It, Will They Come?

                       Conducting Market Research

CHAPTER 8    The Name Game

                       Naming Your Business

CHAPTER 9    Make It Legal

                       Choosing a Business Structure

CHAPTER 10  Plan of Attack

                       Creating a Winning Business Plan

CHAPTER 11  Call in the Pros

                       Hiring a Lawyer and an Accountant