Contents
Start Your Own Personal Training Business: Your Step-by-Step Guide to Success Fourth Edition
Introduction to Personal Training
Establishing Policies and Procedures
Locating and Setting Up Your Business
Recreation and Community Centers
Personal Training Studios and Private Gyms
Create a Social Media Presence in 19 Baby Steps
Making Use of Heavy Traffic Sites
How Are the Pros Using Social Media?
Building Relationships Takes Time
Yoga, Stretching Arts, and Preventative Therapy
Consider Your Strengths and Likes
Startup Expenses and Financing
Employees or Independent Contractors?
Noncompete and Confidentiality Agreements
Informed Consent, Release, and Assumption of Risk
Keeping Your Clients Motivated
Ideas for Promoting Your Business
Accepting Credit and Debit Cards
Sleep Research Is Hot Right Now!
Decide How Much You’re Willing to Work
Advantages to Staying in Shape as a Trainer
Give Gifts That Come Back to You
Mentorship from Seasoned Experts
Credit Card and Other Payment Processing Services
Equipment, Supplies, and Services
Health-Related Associations and Government Agencies
Magazines, Books, and Other Publications
Software and Web-Based Tools and Services
Taking the Plunge: Get Ready to Be an Entrepreneur
Good Idea!: How to Get an Idea for Your Business
Good Timing: Should You Launch Your Business Part or Full Time?
Build It or Buy It?: Starting a Business vs. Buying One
Choose Your Target: Defining Your Market
If You Build It, Will They Come?: Conducting Market Research
The Name Game: Naming Your Business
Make It Legal: Choosing a Business Structure
Plan of Attack: Creating a Winning Business Plan
Call in the Pros: Hiring a Lawyer and an Accountant
All in the Family: Financing Starts with Yourself and Friends and Relatives
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
Looking for Loans: The Ins and Outs of Debt Financing
Fed Funds: How to Get Government Loans
What’s Your Deal?: Negotiating Successfully by Cliff Ennico
Site Seeking: Choosing a Location for Your Business
Looking Good: Creating a Professional Image
Stock Answers: The Lowdown on Inventory
It’s in the Mail: Setting Up Mailing Systems
Charging Ahead: Offering Your Customers Credit
Cover Your Assets: Getting Business Insurance
Staff Smarts: Hiring Employees
Perk Up: Setting Employee Policies and Benefits
Buyer’s Guide: Business Equipment Basics
Business 24/7: Using Technology to Boost Your Productivity
Net Works: Building Your Company Website
Keep in Touch: Using Technology to Stay Connected
Marketing Genius: Advertising and Marketing Your Business
Talking Points: How to Promote Your Business
Sell It!: Effective Selling Techniques
Now Serving: Offering Superior Customer Service
Net Sales: Online Advertising and Marketing
Social Studies: Social Media Marketing
Can You Relate?: Social Media Networking
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
Tax Talk: What You Need to Know About Your Taxes by Joan Szabo