Designing for Growth: A Design Thinking Toolkit for Managers
CONTENTS
Acknowledgements
Chapter One: Why Design?
Chapter Two: Four Questions, Ten Tools
Chapter Three: Visualization
Chapter Four: Journey Mapping
Chapter Five: Value Chain Analysis
Chapter Six: Mind Mapping
Chapter Seven: Brainstorming
Chapter Eight: Concept Development
Chapter Nine: Assumption Testing
Chapter Ten: Rapid Prototyping
Chapter Eleven: Customer Co-Creation
Chapter Twelve: Learning Launch
Appendix
The Project Management Aids
CNVC’s List of Universal Human Needs
Further Reading
Notes
About the Authors