Section I
1. In Hugh Dubberly, “How Do You Design? A Compendium of Models,” March 2005, p. 10. http://www.dubberly.com/wp-content/uploads/2008/06/ddo_designprocess.pdf.
2. Stephen Fry, “The iPad Launch: Can Steve Jobs Do It Again?” Time, April 1, 2010. http://www.time.com/time/business/article/0,8599,1976935-3,00.html.
3. See Owen Edwards, Elegant Solutions (Three Rivers Press, 1989), pp. 1-8.
4. Richard Buchanan and Victor Margolin (eds.), Discovering Design: Explorations in Design Studies (University of Chicago Press, 1995).
5. See, for example, Robert S. Kaplan and David P. Norton, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment (Harvard Business School Press, 2000); and Michael C. Mankins and Richard Steele, “Turning Great Strategy into Great Performance,” Harvard Business Review, July-August 2005.
6. J.N. Wright, “Mission and reality and why not?” Journal of Change Management, 3(1): 30-45 (2002).
7. From Duncan’s remarks at the Institute for Design Strategy Conference, Chicago, May 2005.
8. See Jeanne Liedtka, Robert Rosen, and Robert Wiltbank, The Catalyst: How You Can Become an Extraordinary Growth Leader (Crown Business, 2009).
9. See www.freddieyauner.co.uk.
10. Richard Neustadt and Ernest May, Thinking in Time: The Uses of History for Decision Makers (Free Press, 1986).
Section II
1. Lenny T. Mendonca and Hayagreeva Rao, “Lessons from Innovation’s Front Lines: An Interview with IDEO’s CEO,” McKinsey Quarterly, November 2008. http://www.mckinseyquarterly.com/Lessons_from_innovations_front_lines_An_interview_with_IDEOs_CEO_2185.
2. In Jonah Lehrer, How We Decide (Houghton Mifflin, 2009), p. 196.
3. See Richard Thaler and Cass Sundstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008).
4. In Ellen Langer, Mindfulness (Addison Wesley, 1989).
5. Bruno Wicker, Christian Keysers, Jane Plailly, Jean-Pierre Royet, Vittorio Gallese, and Giacomo Rizzolatti, “Both of Us Disgusted in My Insula,” Neuron 40 (3): 655-664, October 2003.
6. Dan Roam, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Portfolio, 2008), p. 141.
7. Jill Bolte Taylor, My Stroke of Insight: A Brain Scientist’s Personal Journey (Penguin, 2006), p. 19.
8. See Benson P. Shapiro, V. Kasturi Rangan, and John J. Sviokla, “Staple Yourself to an Order,” Harvard Business Review, July-August 1992.
Section III
1. Linda Verlee Williams, Teaching for the Two-Sided Mind (Simon & Schuster, 1983).
2. Stanley Gryskiewicz, “Trial by Fire in an Industrial Setting: A Practical Evaluation of Three Creative Problem-Solving Techniques,” in K. Gronhaug and G. Kaufmann (eds.), Innovation: A Cross-Disciplinary Perspective (Oxford University Press, 1988).
Section IV
1. Neustadt and May, Thinking in Time, p. 251.
Section V
1. In Rob Koplowitz, “How Social Technologies Can Kickstart Innovation,” CIO, September 16, 2010. http://www.cio.com/article/615114/How_Social_Technologies_Can_Kickstart_Innovation.
2. In Patricia Seybold, Outside Innovation: How Your Customers Will Co-Design Your Company’s Future (Collins, 2006).
Section VI
1. Jessie Scanlon, “LifeTuner: How AARP Came to Serve Twentysomethings,” BusinessWeek, November 11, 2009. http://www.businessweek.com/innovate/content/nov2009/id20091110_992142.htm
2. See Liedtka, Rosen, and Wiltbank, The Catalyst.