Index
advertising, online, 16, 40–2, 50–3, 87
Amazon, xi i– xiii, 3, 12, 14, 16, 39, 40, 53, 72, 75, 78; Alexa, 86
Android, 85
Apple, 28; iPhone, 10, 32; iTunes, 16, 76, 78; Siri, 86
audiovisual information, 9–10
availability bias, 72–3, 80, 83
blue Monday, 4
BuzzFeed, 43
choice paralysis, 23–7
choice shortcuts, xvii, 23, 28–32, 82–3
cognitive misers, 27
Common Reporting Standard, 68
confirmation bias, xvii, 42–5, 83
conjoint analysis, 38
construal: high-level, 65–6; low-level, 65–6
creativity, 33, 41, 44–5, 48, 76
customization, x, xiii, 40–1, 43, 45–54, 82, 85; of advertising, 16, 40–2, 50–3; of prices, 41, 49–50
default options, 53–4, 70, 78–9
Domesday Book, 68
Dropbox, 33
echo-chamber effect, 42–4, 51–2, 87
endowment effect, 46–7
energy levels, 11, 13–15, 16, 19, 58
eXelate, 67
Facebook, xiv, xvii, xx, 8–9, 16–18, 33, 40–1, 43–4, 50–1, 53, 55–7, 67–8, 70–2, 75–6, 85
familiarity-truth effect, 34
Firefox, 78
foot-in-the-door effect, 11, 13
gaming, online, 3, 6, 9–10, 16, 17–18, 47–8; Halo, 9; World of Warcraft, 6, 9.See also addictions
Gartner (IT analyst firm), 69
goal clarity, 11, 12, 17, 18–19
goal conflict, 11–12
Google, xii, xiii, xx, 9, 31, 40, 50–1, 52, 67, 74, 85; Gmail, 9, 85; Google Drive, 33; Google effect, 33–4
gratitude, 63–4
Groupon, 3
halo effect, 64
hedonic treadmill, xvii, 10–11, 58–60, 83
Homer: Odyssey, 17
Hotels.com, 7
Hulu, 15
hyperbolic discounting, 73–4, 83
immersive experiences, 9–10
Intellidyn, 67
Internet Explorer, 78
Internet of things, xvi, 69, 80
long tail effect, 41
Macy, Roland, 49–50
marshmallow experiment, 4–5, 11, 14–15
memory: biases, 33, 34–5; delegation of, 33–4; scaffolding, 33, 35
mental effort/energy, 13–14, 16, 27, 33, 58
mental heuristics. See choice shortcuts
Mori, Mashiro, 51
Netflix, xii – xiii, 15, 22, 39, 40
Old Testament, 68
Orwell, George, 69
PayPal, 75
PGP, 80–1
pornography, online, 6, 10–11, 17–18, 20, 71, 74. See also addictions
positive outcomes, visualization of, 17, 19
post-choice dissatisfaction, 23, 32–3
post-purchase regret, 24–5, 32, 36, 58
pre-commitment to pleasure, 18
principle of social proof, 73
privacy certifications, 77–8
privacy disclaimers, 79–80
privacy statements, 76–8
product attachment, 25, 41, 46–7
product pricing, 11, 13, 15–16, 41, 47, 49–50
Quora, 52
Reddit, 7
risky behavior, 41, 45–6, 74, 80
satisficing approach, 36–7, 66
search engines, x, xii – xiii, 31, 33, 34, 51
self-control, xvii, 4–5, 6, 11–16, 17–21, 58, 88
shopping, online, 6, 8, 16, 18, 19. See also addictions
sleeper effect, 34
social comparisons, xvii, 55, 62, 85; cold, x, 65, 87; downward, 56, 61–4; future, 61–2; hot, x, 65, 87; past, 61–2, 63; personal, 61–2; present, 61–2; upward, 56–66
social media/networks, x, xv, xx, 3, 8, 16, 40, 55–8, 70, 87, 88; Instagram, 7, 55, 56; LinkedIn, 67; Periscope, 55; Pinterest, 55; Snapchat, 14, 56; Twitter, xx, 55.See also Facebook
state of flow, 16
structural barriers, x, 17–18, 87
temptation, x, 3–21, 82–3, 85, 87
Tor, 80–1
trade-off anxiety, 26–7
uncanny valley, 51
Wannamaker, John, 49–50
WikiLeaks, 70
Wikipedia, 33