CHAPTER 1: WHY AREN’T THERE ANY STARBUCKS STORES IN ITALY?
1. Stephan Faris, “Grounds Zero: A Starbucks-Free Italy,” Bloomberg Businessweek, 9 February 2012, http://www.businessweek.com/magazine/grounds-zero-a-starbucksfree-italy-02092012.html.
2. Howard Schultz, Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time (New York: Hyperion, 1997), 51.
3. Ibid., 51–52.
4. “Starbucks Set to Rock Italy’s Cafe Culture,” ABC News, http://abcnews.go.com/Business/story?id=88256&page=1#.UX2jECv89uB.
5. John F. Love, McDonald’s: Behind the Arches (New York: Bantam Books, 1995), 15.
6. Ibid., 39.
7. Joseph Hogue, Sector Report: Organic Food (Toronto: High Alert Institutional Research, 2014), 6.