How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald’s Before Its Shares Explode

CONTENTS

Copyright Notice

PART I | The 5 Clues to Spotting the Next Starbucks:
The Differences That Make the Difference

1 | Why Aren’t There Any Starbucks Stores in Italy?

2 | “Most Everything I’ve Done I Copied from Somebody Else”

3 | When the Copycat Gets Copied

4 | How John Mackey’s Vision Saved Whole Foods from Drowning

5 | How Ray Kroc’s McDonald’s Trumped Burger King with Superior Entrepreneurial Management and Execution

6 | Finding the Next Starbucks “by Walking Around”

PART 2 | How to Profit from the Next Starbucks—or the Last One:
The Investment and Business Opportunities

7 | Dream Big: Start Your Own

8 | The Franchise Approach

9 | Investment Strategies from Buffett to Thiel

10 | Buy the “Next Starbucks” at the IPO—or Before

11 | Catch—or Create—a Tailwind

12 | Finding the Next Tailwind to Ride

APPENDIX I: “From Poverty to Poverty in Three Generations”—What to Do When the Founder Departs the Scene

APPENDIX II: A Quick Guide to Making Money in the Franchising Business

APPENDIX III: DavidsTea

APPENDIX IV: Resources

Acknowledgments

Also by Mark Tier

About the Author