CHAPTER 4: HOW JOHN MACKEY’S VISION SAVED WHOLE FOODS FROM DROWNING

  1.  John Mackey and Raj Sisodia, Conscious Capitalism: Liberating the Heroic Spirit of Business (Boston: Harvard Business Review Press, 2013), 5.

  2.  Ibid.

  3.  Ibid., 6.

  4.  Ibid., 3.

  5.  Ibid.

  6.  Ibid., 5.

  7. Ibid., 7.

  8.  Ibid.

  9.  Milton Friedman, John Mackey, and T. J. Rodgers, “Rethinking the Social Responsibility of Business,” October 2005, http://reason.com/archives/2005/10/01/rethinking-the-social-responsi.

  10.  Howard Schultz, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, (New York: Rodale Books,) 2011, 35.

  11.  Ibid.

  12.  Ibid., 90.

  13.  Ibid., 34.

  14.  Ibid., 9.

  15.  Much to Schultz’s annoyance, this memo was quickly leaked. You can read it here: http://www.businessweek.com/stories/2008-01-07/howard-schultzs-memobusinessweek-business-news-stock-market-and-financial-advice.

  16.  Schultz, Onward, 41.

  17.  Ibid., 65–66.

  18.  Ibid., 5.

  19.  Ibid., 193.

  20.  Ibid., 196.

  21.  Ibid., 195.