Index

Abraham, Jack, 103

Abramson, Lyn, 36

Accenture, 114

accountability, 100104

active thinking, 33

adaptation

in crisis leadership, 52, 53

decentralization and, 2223

embracing disequilibrium and, 5759

generating leadership and, 5962

increasing understanding of, 55, 56, 5961

leadership in fostering, 5457

self-doubt and, 3233

Adobe, 115

Advanced Micro Devices, 57

advantage

exposure assessment and, 26

exposure reduction and, 613

gaining long-term, 1315

implementation snags in gaining, 11

prioritizing action in, 1516

seizing, 116

adversity

beliefs about, 3334

breadth lens on, 3738

control lens on, 3031, 3536

duration lens on, 3839

emotional traps in, 3133

impact lens on, 3637

lenses for viewing, 3031, 34

resilience and, 2930

Äkräs, Juha, 6768

Allen, James, 93104

Amabile, Teresa, 71

Amazon, 17, 20, 102, 108109

ambidexterity, 138

American Customer Satisfaction Index, 99

Amirkhan, James, 35, 36

Anderson, Cameron, 5253

Andreessen, Marc, 65

Anheuser-Busch InBev, 147

Antonovsky, Aaron, 36

Apple Computer, 14

assessment

of exposure, 26

of rivals’ vulnerabilities, 46

assumptions, 141

Atari, 63

AT&T, 7172

attachment behavior, 126

attributional styles, 36

Audm, 148

authenticity, 128

authority, 5254, 61

automation, 67

Aventis, 13

backcasting, 136

Bain, 19

balance sheet, scenarios on, 3

Ballance, Joshua, 2526

Ballarin, Bertrand, 7879

banking losses, 2

Banks, Janet, 121128

Barrett, Craig, 113

BASF, 43, 44

Beck, Aaron, 36

benchmarking, 101

Bernstein, Shai, 21

Best Buy, 5457, 112

Beth Israel Deaconess Medical Center, 5759

Bezos, Jeff, 108109

Billington, Corey, 64

Blake, Frank, 99100

Blank, Arthur, 98100

Blaze Pizza, 146

Blockbuster, 108

Bloom, Nicholas, 22

Boston Consulting Group, 1, 1213

BP, 88

breadth, 3031, 3738

Breene, Tim, 105119

Brenneman, Greg, 99

Browne, John, 88

Budros, Art, 69

Built from Scratch (Bernard and Blank), 99

bureaucracy, 101

Bureau of Labor Statistics, 69

Burns, David, 36

business closures, 2021

business models, 15

M&A and, 155

buyback plans, 1213

Cahuc, Pierre, 24

Campbell, Bill, 6466

capabilities, renewing, 106, 108109, 112113, 115

capacity utilization, 10

capital. See also financial factors

access to, 21

working, 4, 7

Career View, 77

Carnival, 14

Casciaro, Tiziana, 122

Cascio, Wayne, 71

cash flow, 145148

cash position, monitoring and maximizing, 4, 68. See also debt

cause-oriented thinking, 3839

cease routines/projects, 159160

Centre for Economic Policy Research, 24

change, strategy for workforce, 7281. See also adaptation; reinventing your business; reorganizations

cheerfulness, 122123

Chizen, Bruce, 115

Cisco, 102

Cleghorn, Jamie, 1819

coaching

for resilience, 34

uncertainty and, 33

collaborating questions, 33, 35, 37, 39

commitment, 70

communication

about reorganizations, 86, 88

about strengths and weaknesses, 86

of bad news, 63

culture of courageous conversations and, 59

designing messages in, 6061

with employees, 5859

in increasing understanding of change, 55, 56, 5961

with investors, compelling, 12

leaders who shut down and, 55

openness in, 5859

compassion, 55, 56

in being a good boss, 6264

“Competent Jerks, Lovable Fools, and the Formation of Social Networks” (Casciaro and Lobo), 122

competition

assessing vulnerabilities of, 46

benchmarking against, 101

in economic slowdowns, 109

hidden curve of, 106108

market valuation maximization and, 1213

tracking the basis of in your industry, 106

transformation of work by global, 67

complexity, creeping, 9495, 100

Conan Doyle, Arthur, 57

Conaty, Bill, 117

concentration camp victims, 122

confidants, 62

confidence, 122124

conflict, depersonalizing, 5859

consumer debt, 23, 4

consumer tastes, 109

context routines/projects, 159

contingency planning, 136

control, 3031, 3536

good bosses and, 55, 56, 6162

cookie experiment, 5253

coping, 36

core operations and identity

distinguishing essential from expendable, 5556

protecting, 812

core routines/projects, 159

corporate citizenship, 126128

costs, 89

cutting, employees in decisions about, 157160

labor, cutting, 2325

of layoffs, 7071

reducing, 5, 89, 9495

of reorganizations, 8485

Cote, Dave, 75, 76, 77

Coutu, Diane, 121128

Covid-19 pandemic, 129130, 143, 149150

cost-cutting decisions and, 157158

preparing for the world after, 161163

credit

customer, 4, 7

Dow’s rating, 4748

lines of, drawing on, 78

managing customer, 4, 7

credit default swaps, 8

crisis management teams, 16

crisis simulations, 136

crowdsourcing, 160

crucial-case tests, 133134

crucible experiences, 117

cultural fit, hiring for, 116117

culture

changes after the Covid-19 pandemic, 162

of courageous conversations, 59

customers

acquiring, 147148

focus on, protecting your job and, 123

judgment of business behavior during crises by, 163

retaining, 9, 71

securing sales with, 145146

serving, at Home Depot, 98100

superconsumers, 146

viewing as underserved, 96

cyber diligence, 154155

Daoust, Patrick, 157160

data, operational, 159

Datta, Deepak, 70, 79

deal multiples, 150, 152

debt

consumer and corporate, 23

deleveraging before a downturn, 2022

in the Great Recession, 21

decentralization, 22

decision making, 2223, 59

on cost-cutting, 157160

deflation, emotional, 3132, 3637

deleveraging, 2022

Dell, 101102, 108

Dell, Michael, 101102

Department of Homeland Security, 135

Diabetes, Attitudes, Wishes, and Needs (DAWN) initiative, 111112

digital technology, 2627

Dillon, Karen, 48

diversity, leveraging, 6061

divestitures, 1012

dividend policies, 1213

Doerr, John, 6566

Donahoe, John, 102104

Donovan, John, 72

dot-com bubble, 17

Dow Chemical, 4149

downturns

being a good boss in, 5166

bouncing back from, 2940

cost-cutting decisions in, 157160

current, distinctive characteristics of, 2

lenses for viewing, 3031, 34

M&A during, 149155

as opportunities, 29

reinventing your business and, 105119

seizing advantage in, 116

stimulating cash flow in, 145148

surviving and thriving after, 1727

understanding and appreciation of, 11

due diligence, 15, 154155

DuPont, 43, 44

duration, 3031, 3839

eBay, 102104

EBITDA, 150

edge-centric strategy, 110113

efficiency

increasing, 5, 89

technology and, 26

effort evaluations, 158159

Egon Zehnder International, 57, 60, 6162

Ellis, Albert, 36

emotional bonding, 126

emotional intelligence, 126

emotional traps, 3133

emotions

bringing leaders’ to the workplace, 6263

compassion, 55, 56

empathy, 54

power and, 5255

empathy, 54

in good bosses, 55, 56, 6264

with leaders, 59, 124126

stimulating cash flow and, 145

employees. See also layoffs

being a good boss to, 5166

being on the side of, 6466

burnout in, 7071

communicating with, 59, 86, 88

as contractors, 77

as corporate citizens, 126128

in cost-cutting decisions, 157160

cultural fit of, 116117

in edge-centric strategy, 112113

effects of layoffs on remaining, 2425, 7071

empathy of for leaders, 59, 124126

empathy with, 54

gaining commitment of, 11

growth of, 118119

investing in for the future, 14

nurturing supply of talent and, 106, 109110

protecting your job in a recession, 121128

in reinventions, 116118

in relationships of unequal power, 5255

showing compassion to, 55, 56, 6264

surplus talent and, 116118

technical skills in, 2526

theft rates by, 62

environmental forces, 141, 161162

ESPN, 147

execution, 5457, 163

experience, limits of in planning, 131132

experiments, 5657, 5962

expertise, decentralization, decision making, and, 23

exploitation, scenario planning and, 138140

exploration, 138140

exposure, 26

reducing, 613

fairness, 7981, 8485, 88

fallacy of centrality, 53

false consciousness, 125126

financial factors

compassion and, 62

debt, 23

protecting fundamental, 68

quantifying impact on, 3

reorganizations and, 8485, 89

structural, 4, 78

financial S curve, 106110

Fiske, Susan, 5455

flexibility, performance pay and, 25

flexible assignments, 78

Flight 1549, 60

forecasting, 136

founder’s mentality, 94

insurgent mission and, 9497

obsessing over your front line and, 97100

owner’s mindset and, 100104

scorecard for, 101

Four Seasons Hotels and Resorts, 117

Four Seasons: The Story of a Business Philosophy (Sharpe), 117

franchises, 102

Freud, Sigmund, 122

Frick, Walter, 1727

front line, obsessing over your, 97100

full maritime domain awareness, 137138, 139

furloughs, 23, 2425, 77

Futures Strategy Group (FSG), 135

GE, 117

GEA Group, 1112

George, Katy, 2627

Gerstner, Lou, 15

gift cards, 146

Gilbert, Julie, 5457

Giroud, Xavier, 2021

Gittleman, Maury, 25

global financial crisis of 2007–2009, 149150

Go, 6466

Google, 51, 102

Great Recession, 19

distinctive characteristics of, 2

layoffs in, 23, 69

private equity firms in, 21

Greenberg, Jerald, 62

Grove, Andy, 113, 114

growth, reigniting, 93104

obsessing over your front line and, 97100

owner’s mindset and, 100104

through your insurgent mission, 9497

Gruenfeld, Deborah H., 5253

guarantees, 145146

Gulati, Ranjay, 17, 19, 23

Gupta, Raj, 4149

Gupta, Shalene, 24, 6781

Haas, John C., 42

Hambrecht, Jürgen, 44

hardiness, 36

Heath, Chip, 60

Heath, Dan, 60

Heidari-Robinson, Stephen, 8391

Hellgren, Johnny, 70

Henderson, Rebecca, 20

Henretta, Deborah, 118

Hershbein, Brad, 25, 26

Hewlett-Packard, 57, 64

Heywood, Suzanne, 8391

High Performance Business research program, 114

high-touch consumer businesses, 98

hiring freezes, 2425

The Home Depot, 98100

Honeywell, 2324, 75, 76, 77

horizon scanning, 137

hour reductions, 23, 24

housing prices, 2021

Hudson Institute, 133

humility, 124

Hyundai, 145146

IBM, 15

identity

changes in after the pandemic, 162

distinguishing core, 5556

Illinois Tool Works, 118

imagination, institutionalization of, 130

Immelt, Jeff, 117

impact, 3031, 3637

implementation, 11

of strategies for the future, 142

inaction, 1

initiatives

comprehensive planning around, 11

prioritizing, 1516

reigniting growth with, 9697

innovation, 5962, 71

accelerating, 147

inspiration, 125, 126

insurgent missions, 9497

integration, post-acquisition, 155

Intel, 113114

intellectual property, 109

investments, 5

for the future, 1314

insurgent mission and, 9597

reining in, 10

iPod, 14

iTunes, 14

Iverson, Roderick, 5859

Jobs, Steve, 98

job satisfaction, 70

Jordan, Michael, 147

judgment, planning in uncertainty and, 131132

Kahn, Herman, 132133

Kahn, Lisa B., 25, 26

Kahn, Robert, 55

Kassar, Ray, 63

Keltner, Dacher, 5253, 55

Keynes, John Maynard, 17

Khan, Sajid, 71

Khoshaba, Deborah, 36

Knight, Frank, 131132

Komisar, Randy, 65

Kovac, Mark, 1819

Kraatz, Matthew S., 71

Kramarz, Francis, 24

Kuwait Petroleum, 43, 48

Lafley, A.G., 6061, 118

The Last Dance (documentary), 147

layoffs, 6781

alternatives to, 2325, 7181

being a good boss and, 5152

communicating about, 59, 6264

compassion and, 6364

economic conditions variations and, 7581

employee responses to, 5759

fairness in, 7981

ineffectiveness of, 6971

laws against, 68

methodology for, 7475

plans for handling, 127

protecting your job and, 121128

providing predictability and, 5759

reorganizations compared with, 83

statistics on, 69

workforce change philosophy and, 7274

“Layoffs That Don’t Break Your Company” (Sucher and Gupta), 24

leaders and leadership

adaptive phase of, 52, 53

attention of followers to, 5455

being a good boss in a bad economy, 5166

distributed, 60, 6162

effects of power and, 5255

embracing disequilibrium and, 5759

emergency phase of, 52

empathy in, 54

empathy with, 59, 124126

in fostering adaptation, 5457

generating, 5962

getting to the front line, 101

lack of preparation and commitment in, 11

organizing to avoid overload, 115116

protecting your job in a recession, 121128

in providing predictability, 55, 5659

in reinventions, 113116

relying on what’s worked in the past and, 5254

renewal of, early, 113114

self-care of, 6263

signs of great bosses, 6466

on strengths and weaknesses, 86

tasks of today’s, 5462

lean staffing, 76

learned helplessness, 36

legacy practices, loyalty to, 55

Lerner, Josh, 21

leverage, 7, 2022, 6061

Levi Strauss, 57

Levy, Paul, 5759

Lexus, 108

Lincoln Electric, 76, 78

liquidity, 12, 3, 78

excess, M&A and, 154155

Liveris, Andrew, 4142, 44, 45, 47

Lloyd, Geoff, 9697

Lobo, Miguel Sousa, 122

Lochhead, Christopher, 145148

Love, E. Geoffrey, 71

loyalty

good bosses and, 64

to legacy practices, 55

Lucking, Brian, 22

Macromedia, 115

Maddi, Salvatore, 35, 36

Made to Stick (Heath and Heath), 60

Makridis, Christos, 25

management

building resilience in, 2931

emotional traps in adversity and, 3133, 3637

management (continued)

investing in for the future, 14

layoffs and performance discussions by, 76

lenses for viewing adversity and, 2931, 34

reinventions and, 110116

self-doubt in, 3233

by walking about, 99100

Marcus, Bernard, 98100

Margolis, Joshua D., 2940

marketing, 145146

marketing costs, 147

market valuation, 4

maximizing relative to rivals, 1213

Rohm and Haas deal and, 4549

Marx, Karl, 125126

McKinsey, 2122, 69, 83, 8889, 90

McKinstry, Nancy, 90

mental models, 141

mergers and acquisitions, 102, 149155

active, performance and, 150154

customer acquisition through, 148

deal multiples, 150, 152

excess liquidity and, 154155

in the global financial crisis, 149150, 151154

pursuing opportunistic and transformative, 1415

Rohm and Haas, 4149

metrics, 74, 75, 99

Mezzanotti, Filippo, 21

MG Technologies, 1112

Michelin, 7273, 7475, 7879

Microsoft, 8081

Milo, 103

mindsets, 3839

founder’s, 94

of survivors, 122123

Mintzberg, Henry, 161

Miracle on the Hudson, 60

mission, rediscovering your insurgent, 9497

mobile commerce, 103104

modeling, synergy, 155

Modestino, Alicia Sasser, 2526

Mondavi, Robert, 98

Moody’s, 4748

Moore, Gordon, 113

“Mourning and Melancholia” (Freud), 122

Mueller, Holger, 2021

Musk, Elon, 6364, 88

Mysore, Mihir, 2122

Narayen, Shantanu, 115

Nardelli, Robert, 98100

Näswall, Katharina, 70

National Compensation Survey, 25

National Strategy for Maritime Security, 139

Nationwide Automatic Identification System, 139

Naumann, Earl, 71

NetApp, 51

Netflix, 108

Nevoux, Sandra, 24

New York Times Company, 148

Nohria, Nitin, 17, 19

Nokia, 6768, 73, 7981

novelty, 132

Novo Nordisk, 111112

Noyce, Robert, 113

nuclear war scenarios, 132133

Nunes, Paul, 105119

Ollila, Jorma, 7981

Olson, Matthew S., 105

OPEC oil embargo, 133

operating models, 160

operational data, 159

operational improvements, 2325

opportunity costs, 26

optimism, 62

organizational culture, 116117

organizational structure, 2223, 118

distributing leadership and, 60

function and, 87

reorganizations and options for, 8688

scenario planning and, 138139

Otellini, Paul, 113, 114

Ouellette, Suzanne, 35, 36

ownership, 61

Oxford Scenarios Programme, 141

participation, enthusiastic, 126128

PayPal, 104

Pedersen, Cartsten Lund, 161163

Pepper, John E., Jr., 54

performance

digital technology and, 2627

effects of downturn decisions on, 77

M&A and, 150154

reorganizations and, 83

performance pay, 23, 25

Perpetual, 9697

personal responsibility, 100101

perspective, 162

Peterson, Christopher, 36

Pfeffer, Jeffrey, 55

plans, for bouncing back, 162. See also strategic planning

political actions, 5859

P&O Princess Cruises, 14

positioning, 161162

power

negative effects of, 5255

showing empathy for people with, 59, 124126

practice, in building resilience, 40

predictability, creating, 55, 5659

preparedness, 162

pricing strategies, 5, 910

cash flow stimulation with, 146

priorities, strategic, 159160

private equity, 21, 100101

problem solving, 60

Procter & Gamble, 54, 6061, 108

product development, 1314

productivity

effects of layoffs on, 5859, 7071

effects of leadership on, 54

embracing disequilibrium and, 5759

reorganizations and, 83

product mix, 5, 910

profitability

compassion and, 62

internal dysfunction and, 94

layoffs and, 70

reorganizations and, 8485

profit and loss statements, 8485, 89

Project Evergreen, 135140

Project Long View, 135140

projects, 158, 163

quality, 7071

Quinlan, Michael, 7071

Ramirez, Rafael, 141

RAND Corporation, 132

R&D spending, 1314

realism, 62

recessions

cutting labor costs in, 2325

decision making in, 2223

definition of, 17

deleveraging before, 2022

recessions (continued)

preparation for, 1819

protecting your job in, 121128

surviving and thriving after, 1727

Reckitt Benckiser, 112, 117

recovery, 2940

crisis management teams in, 16

effects of decisions made in downturns on, 77

investing for the future and, 1314, 2527

obsessing over your front line and, 97100

owner’s mindset and, 100104

preparation and, 1819

reigniting growth in, 93104

reinventing your business and, 105119

research on, 17, 19

resilience and, 2930

through an insurgent mission, 9497

Recruit Holdings, 77

reflection, 3940

reflexive thinking/responses, 31, 34

reinventing your business, 105119

change at the top and, 113116

edge-centric strategy in, 110113

hidden capabilities curve and, 108109

hidden competition curve and, 106108

research on, 114

talent supply and, 106, 109110

why now?, 109

Reivich, Karen, 36

reorganizations, 8391

communicating about, 86, 88

considering multiple options in, 8688

corrections in, 9091

current weaknesses/strengths and, 8586

getting the sequence right in, 8889

pitfalls in, 90

profit and loss statements for, 8485

reputation, 71

resilience, 2930

breadth lens and, 3738

capacity for, 3339

coaching, 34

control lens in, 3031, 3536

duration lens and, 3839

impact lens and, 3637

internalizing the questions and, 3940

lenses for, 34

practicing, 40

regimen for building, 31, 36

research on, 36

survivors and, 122123

resources, 138

response-oriented thinking, 3839

responses

aggressive, benefits of, 1

reinventing your company, 105119

results-based pricing, 10

résumés, updating, 127

return policies, 145146

revenue models, 146

Rhodes, David, 116

Ritter, Thomas, 161163

“Roaring Out of Recession” (Gulati, Nohria, and Wohlgezogen), 17, 19

Rohm and Haas, 4149

routines, 158

Royal Caribbean, 14

Royal Dutch Shell, 133

Sadun, Raffaella, 2223

safety, 7071

Salsberg, Brian, 149155

sanctuaries, 62

Sanofi-Synthélabo, 13

scenario planning

at the Coast Guard, 133140

conceptions of time for, 140

continuous, 137138, 142143

as cycles of strategic renewal, 133134

definition of, 137

exploration to exploitation in, 138140

getting started in, 140143

origins of, 132134

stages in, 130

vocabulary used for, 136

scenarios, 26

in preparing for recessions, 19

for workforce change strategy, 7581

Schlumberger, 110

Schultz, Howard, 9495

Scoblic, J. Peter, 129143

self-awareness, 127

self-care, 6263

self-centeredness, 5254

self-doubt, 3233

self-funding transformation projects, 2627

Seligman, Martin, 36, 56

Senard, Jean-Dominique, 7475

September 11, 2001 attacks, 134135

SG&A (selling, general, and administrative) expenses, 89

Sharp, Isadore, 117

Shatté, Andrew, 36

Shoag, Daniel, 2526

signal/safety hypothesis, 56

Silver Lake, 101102

Simon, Paul, 157160

Simpson, Daniela, 146

Skype, 102

“Small Wins” (Weick), 61

SPaM, 64

specifying questions, 33, 35, 36, 37, 39

stability, 2, 60

stall-outs, 93104

reinventing your business and, 105119

symptoms of, 93

Stall Points (Olson and van Bever), 105

Standard & Poor’s, 4748

Starbucks, 9495, 146

Starner, Tom, 77

Stelter, Daniel, 116

stock prices, 70

Stoltz, Paul G., 2940

strategic foresight, 130

continuous iteration of, 137138, 142143

getting started in, 140143

origins of, 132134

strategic planning

for after the pandemic, 161163

building adaptability and, 5657

for dealing with job loss, 127

edge-centric, 110113

getting started in, 140143

high performers in, 112113

learning from the future and, 129143

limits of experience in, 131132

protecting your job with, 121128

reigniting growth and, 94, 95

reinvention and, 110113

robust, 135138

short-term, 129

workforce change strategy, 7281

strategic priorities, 159160

strategic sampling, 147148

stress

communication and understanding, 6061

embracing disequilibrium and, 5759

emotional responses of leaders to, 55

perception of control and responses to, 3536

providing predictability and, 55, 5659

reorganizations and, 83

self-care and, 6263

sense of control and, 6162

writing and, 3940

Strully, Kate, 71

subscription pricing, 10, 146

succession planning, 113114

Sucher, Sandra J., 24, 6781

superconsumers, 146

supply chains, cost reduction and, 9

survivors, acting like, 122124

Sutton, Robert I., 5166

Sverke, Magnus, 70

synergy modeling, 155

talent curve, 106, 109110, 116118

Tata, Ratan, 115

Tata Group, 115

technology

digital, 2627

investing for the future with, 1314, 2527

reinventing companies and, 109

terrorist attacks, 134135

Tesla Motors, 6364, 147

Tetlock, Philip, 59

theft rates, 62

Thomas, Bob, 117

time, conceptions of, 140

TJX Companies, 1213

top line, managing the, 5, 9

total shareholder return, 150, 153154

Toyota, 108

training

costs of, 70

crucible experiences in, 117

as layoff alternative, 7172, 80

talent supply and, 109110

transactional actors, 141

transaction diligence, 154155

Transformation 2015, 97

transparency, 26, 8485, 88

trend analysis, 137

Trevor, Charlie, 70

TUNA (turbulent, uncertain, novel, and ambiguous), 129

turnover rates, 70

unbundling, 10

uncertainty

decentralization and, 2223

embracing disequilibrium and, 5759

empathizing with leaders during, 59, 124126

entrepreneurial potential in, 143

identifying, 141

limits of experience and, 131132

novelty and, 132

relying on what’s worked in the past and, 33, 5254

Rohm and Haas deal and, 4149

strategy and, 129143

workforce strategy and, 7881

understanding, 55, 56, 5961

of current weaknesses and strengths, 8586

unemployment, 2021. See also layoffs

costs of, 71

taking advantage of, 2526

UPS, 118

urgency, 53

U.S. Air Force, 132

U.S. Coast Guard, 133140

exploration to exploitation in, 138140

mission expansion at, 134135

robust strategy for, 135138

values, in workforce change philosophy, 7274

van Bever, Derek, 105

Van Reenen, John Van, 22

victimization, 3233, 3637

visualizing questions, 33, 35, 37, 39

volatility, layoff alternatives and, 7678

VUCA (volatility, uncertainty, complexity, and ambiguity), 129

vulnerabilities, assessing, 26

rivals’, 46

Wack, Pierre, 133

Wal-Mart, 108

war games, 137

warranties, 145146

Weick, Karl, 61

Weiner, Bernard, 35

Welch, Jack, 117

Williams, Paul, 71

Wohlgezogen, Franz, 17, 19

WoLF (Women’s Leadership Forum) packs, 5657

Wolters Kluwer, 90

workforce change strategy, 7281

for different economic conditions, 7581

method in, 7475

philosophy behind, 7274

World Management Survey, 22

Yoffie, David, 113

Yoon, Eddie, 145148

Zatzick, Christopher, 5859

Zehnder, Egon, 60, 61

Zook, Chris, 93104

Zoom, 148