INTRODUCTION
1. “Business Roundtable Redefines the Purpose of a Corporation to Promote ‘An Economy That Serves All Americans,’” Business Roundtable, August 19, 2019, https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans.
CHAPTER 1: PUT PURPOSE FIRST
1. Roy Spence, “We Don’t Have to Have Legs to Fly,” Conscious Capitalism CEO Summit, Austin, TX, 2017, https://www.youtube.com/watch?v=gDGU5WUNiAY.
2. Richard Branson, “Setting Goals with Virgin Media at Southampton FC,” Virgin.com, May 20, 2019, https://www.virgin.com/richard-branson/setting-goals-virgin-media-southampton-fc.
3. William McDonough and Michael Braungart, The Upcycle: Beyond Sustainability—Designing for Abundance (New York: North Point Press, 2013), 7.
4. Lydia Denworth, “Debate Arises over Teaching ‘Growth Mindsets’ to Motivate Students,” Scientific American, August 12, 2019, https://www.scientificamerican.com/article/debate-arises-over-teaching-growth-mindsets-to-motivate-students/.
5. Kristin Kloberdanz, “Ideas to Action San Francisco: UVA Darden Professors Tell the ‘New Story of Business,’” Darden Report, University of Virginia, July 23, 2018, https://news.darden.virginia.edu/2018/07/23/ideas-to-action-san-francisco-uva-darden-professors-tell-the-new-story-of-business/.
6. John Mackey and Raj Sisodia, Conscious Capitalism: Liberating the Heroic Spirit of Business (Boston: Harvard Business Review Press, 2014), 52.
7. Nancy Atkinson, Eight Years to the Moon: The History of the Apollo Missions (Salem, MA: Page Street Publications, 2019), 41.
8. Bert Parlee, “Polarity Management,” Bert Parlee (website), http://bertparlee.com/training/polarity-management/.
9. Barry Johnson, Polarity Management (Amherst, MA: HRD Press, 1996), xviii.
10. Quoted in Max Delbrück, Mind from Matter? An Essay on Evolutionary Epistemology (Palo Alto, CA: Blackwell Scientific Publications, 1986), 167.
CHAPTER 2: LEAD WITH LOVE
1. Steve Farber, Love Is Just Damn Good Business (New York: McGraw-Hill Education, 2019).
2. Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Currency, 1999).
3. This quote is often misattributed to Vince Lombardi. According to Wikipedia, it comes from “UCLA Bruins football coach Henry Russell (‘Red’) Sanders, who spoke two different versions of the quotation. In 1950, at a Cal Poly San Luis Obispo physical education workshop, Sanders told his group: ‘Men, I’ll be honest. Winning isn’t everything,’ then following a long pause, ‘Men, it’s the only thing!’ In a three-part article, December 7, 1953, on Red Sanders, by Bud Furillo of the Los Angeles Herald and Express, the phrase is quoted in the sub head. Furillo said in his unpublished memoirs Sanders first made the statement to him after UCLA’s loss to USC in 1949.” Wikipedia, s.v. “Winning isn’t everything; it’s the only thing,” https://en.wikipedia.org/wiki/Winning_isn%27t_everything;_it%27s_the_only_thing, last modified February 10, 2020.
4. Game of Thrones, season 1, episode 7, “You Win or You Die,” directed by Daniel Minahan, aired May 29, 2011, on HBO.
5. Game of Thrones, season 5, episode 7, “The Gift,” directed by Miguel Sapochnik, aired May 24, 2015, on HBO.
6. Jonathan Keyser, You Don’t Have to Be Ruthless to Win (Lioncrest Publishing, 2019), 50.
7. Keyser, You Don’t Have to Be Ruthless to Win, 14.
8. D. H. Lawrence, Apocalypse (New York: Viking, 1966), 149.
9. Krystal Knapp, “George Will to Princeton Graduates: The Antidote to the Overabundance of Anger in America Is Praise,” Planet Princeton, June 3, 2019, https://planetprinceton.com/2019/06/03/george-will-to-princeton-graduates-the-antidote-to-the-overabundance-of-anger-in-america-is-praise/.
10. Molly Rubin, “Full transcript: Tim Cook delivers MIT’S 2017 Commencement Speech,” Quartz, June 9, 2017, https://qz.com/1002570/watch-live-apple-ceo-tim-cook-delivers-mits-2017-commencement-speech/.
11. Sri Mata Amritanandamayi Devi, May Your Hearts Blossom: An Address to the Parliament of World’s Religions, Chicago, September 1993, trans. Swami Amritaswarupananda (1993; Kerala: Mata Amritanandamayi Mission Trust, 2014), 54.
12. Lewis B. Smedes, Forgive and Forget: Healing the Hurts We Don’t Deserve (1984; New York: Plus/HarperOne, 2007), x.
13. Edward Freeman, “What Is Stakeholder Theory?” Business Roundtable Institute for Corporate Ethics, Darden School of Business, University of Virginia, October 1, 2009, https://www.youtube.com/watch?v=bIRUaLcvPe8.
CHAPTER 3: ALWAYS ACT WITH INTEGRITY
1. Thomas Jefferson to Nathaniel Macon, January 12, 1819, Manuscript Division, Thomas Jefferson Papers, Library of Congress.
2. Bill George, “Truth, Transparency & Trust: The 3 Ts of True North Leaders,” Bill George (website), July 8, 2019, https://www.billgeorge.org/articles/truth-transparency-trust-the-3-ts-of-true-north-leaders/.
3. Elizabeth Haas Edersheim, “Alan Mulally, Ford, and the 6Cs,” Brookings Institute blog, June 28, 2016, https://www.brookings.edu/blog/education-plus-development/2016/06/28/alan-mulally-ford-and-the-6cs/.
4. S. Cook, R. Davis, D. Shockley, J. Strimling, and J. Wilke, eds., Do the Right Thing: Real Life Stories of Leaders Facing Tough Choices (Create Space, 2015), xxvii.
5. Stephen M. R. Covey, The Speed of Trust (Free Press, 2006), 247.
6. Zach Hrynowski, “What Percentage of Americans Are Vegetarian?” Gallup, September 27, 2019, https://news.gallup.com/poll/267074/percentage-americans-vegetarian.aspx.
7. Robert Solomon, A Better Way to Think About Business: How Personal Integrity Leads to Corporate Success (Oxford and New York: Oxford University Press, 2003), 42.
8. Solomon, A Better Way to Think About Business, 41.
9. Ken Wilber, Terry Patten, Adam Leonard, and Marco Morelli, Integral Life Practice: A 21st-Century Blueprint for Physical Health, Emotional Balance, Mental Clarity, and Spiritual Awakening (Boston: Integral Books, 2008), 43.
CHAPTER 4: FIND WIN-WIN-WIN SOLUTIONS
1. Glengarry Glen Ross, directed by James Foley, screenplay by David Mamet.
2. Shark Tank, season 1, episode 1, directed by Craig Spirko, starring Kevin O’Leary, aired August 8, 2009, on ABC.
3. Alexander McCobin, “Listening to Adam Smith, Gordon Gekko, and Dilbert: A Human Approach to Capitalism,” The Catalyst: A Journal of Ideas from the Bush Institute no. 16 (Fall 2019), https://www.bushcenter.org/catalyst/capitalism/mccobin-conscious-capitalism.html.
4. “Declining Global Poverty: Share of People Living in Extreme Poverty, 1820–2015,” Our World in Data, https://ourworldindata.org/grapher/declining-global-poverty-share-1820-2015.
5. Stephen Covey, The 7 Habits of Highly Effective People (New York: Simon & Schuster, 2013), 213–16.
6. Peter Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday, 1990), 6–7.
CHAPTER 5: INNOVATE AND CREATE VALUE
1. Deirdre McCloskey, Why Liberalism Works: How True Liberal Values Produce a Freer, More Equal, Prosperous World for All (New Haven, CT: Yale University Press, 2019).
2. Hans Rosling, Factfulness: 10 Reasons We’re Wrong About the World—and Why Things Are Better Than You Think (New York: Flatiron, 2018), 52.
3. Deirdre McCloskey, Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched Our World (Chicago: University of Chicago Press, 2017), xiii.
4. Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism (Chicago: University of Chicago Press, 2008), vii.
5. Bob Dylan, vocalist, “Brownsville Girl,” composed by Bob Dylan and Sam Shepard, track 6 on Knocked Out Loaded, Columbia Records, 1986.
6. Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (New York: Harper Business, 2016), 3–4.
7. Robert D. Hof, “How Google Fuels Its Idea Factory,” Bloomberg BusinessWeek, April 28, 2008, https://www.bloomberg.com/news/articles/2008-04-28/how-google-fuels-its-idea-factory.
8. Robert Greifeld, Market Mover: Lessons from a Decade of Change at Nasdaq (New York: Grand Central, 2019), 242–43.
9. Carlota Perez, “An Opportunity for Ethical Capitalism That Comes Once in a Century,” United Nations Conference on Trade and Development, https://unctad.org/en/pages/newsdetails.aspx?OriginalVersionID=2077.
10. John Chambers with Diane Brady, Connecting the Dots: Lessons for Leadership in a Startup World (New York: Hachette, 2018), 41.
11. Claire Cain Miller, “Arthur Rock, Legendary V.C., Invested with Bernard Madoff,” BITS (blog), New York Times, February 5, 2009, https://bits.blogs.nytimes.com/2009/02/05/arthur-rock-legendary-vc-invested-with-bernard-madoff/.
12. Arthur Koestler, The Act of Creation (1964; London: Hutchinson, 1976), 96.
13. Ray Dalio, “Billionaire Ray Dalio on His Big Bet That Failed: ‘I Went Broke and Had to Borrow $4,000 from My Dad,’” Make It, CNBC, December 4, 2019, https://www.cnbc.com/2019/12/04/billionaire-ray-dalio-was-once-broke-and-borrowed-money-from-his-dad-to-pay-family-bills.html.
14. Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation (New York: Penguin, 2010), 31.
15. “The Adjacent Possible: A Talk with Stuart A. Kauffman,” Edge, November 9, 2003, https://www.edge.org/conversation/stuart_a_kauffman-the-adjacent-possible.
CHAPTER 6: THINK LONG TERM
1. Gary Hamel, quoted in Seth Kahan, “Time for Management 2.0,” Fast Company, October 6, 2009, https://www.fastcompany.com/1394289/hamel-time-management-20.
2. Jay Coen Gilbert and Alexander McCobin, “How to Build and Protect Your Purpose-Driven Business,” Medium, November 12, 2018, https://bthechange.com/how-to-build-and-protect-your-purpose-driven-business-a2bc51557180.
3. Simon Sinek, The Infinite Game (New York: Portfolio, 2019), 9.
4. Peter Diamandis, “What Does Exponential Growth Feel Like?,” Diamandis Tech Blog, https://www.diamandis.com/blog/what-does-exponential-growth-feel-like.
5. Salim Ismail, “Adapting to the Changes of the New World,” Elevate Tech Fest 2018, Toronto, https://www.youtube.com/watch?v=FuXeh0Ymnog.
6. Kevin Kelly, What Technology Wants (New York: Viking, 2010), 73.
7. William Gibson: No Maps for These Territories, directed by Mark Neale, Mark Neale Productions, 2000.
8. Pierre Teilhard de Chardin, The Future of Man (1959; New York: Image Books/Doubleday, 2004), 186.
9. Attributed to Twain, in Alan Goldman, Mark Twain and Philosophy (Lanham, MD: Rowman & Littlefield, 2017), 127.
10. Philip Tetlock, Superforecasting: The Art and Science of Prediction (New York: Broadway Books, 2016), 32.
11. Attributed to Napoleon Bonaparte, in Jules Bertaut, Napoleon in His Own Words, trans. Herbert Edward Law and Charles Lincoln Rhodes (Chicago: A.C. McClurg, 1916), 52.
12. Kai Weiss, “The Importance of Entrepreneurs: An Interview with Deirdre McCloskey,” Austrian Economics Center, n.d., https://www.austriancenter.com/importance-entrepreneurs-mccloskey/.
13. See Steven Pinker, Enlightenment Now: The Case for Reason, Science, Humanism, and Progress (New York: Penguin, 2018).
14. Phil Lebeau, “Relax, Experts Say It’s At Least a Decade Before You Can Buy a Self-Driving Vehicle,” CNBC, July 30, 2019, https://www.cnbc.com/2019/07/29/experts-say-its-at-least-a-decade-before-you-can-buy-a-self-driving-car.html.
CHAPTER 7: CONSTANTLY EVOLVE THE TEAM
1. Jerry McGuire, directed by Cameron Crowe (TriStar Pictures, 1996).
2. Marcel Schwantes, “Warren Buffett Says Look for This 1 Trait If You Want to Hire the Best People,” Inc., August 26, 2019, https://www.inc.com/marcel-schwantes/warren-buffett-says-look-for-this-1-trait-if-you-want-to-hire-best-people.html.
3. Larry Page and Sergey Brin, “2004 Founders’ IPO Letter: ‘An Owner’s Manual’ for Google’s Shareholders,” Alphabet Investor Relations, https://abc.xyz/investor/founders-letters/2004-ipo-letter/.
4. Gregg Thompson, The Master Coach: Leading with Character, Building Connections, and Engaging in Extraordinary Conversations (New York: SelectBooks, 2017), 34–35.
5. Dan Schawbel, “Denise Morrison: How She Became the First Woman CEO at Campbell Soup Company,” Forbes, November 6, 2017, https://www.forbes.com/sites/danschawbel/2017/11/06/denise-morrison-how-she-became-the-first-woman-ceo-at-campbell-soup-company/#3529be286be4.
6. Rand Stagen, “You’re Doing It Wrong . . . How Not to Give Feedback,” July 27, 2018, https://stagen.com/youre-doing-it-wrong-how-not-to-give-feedback/ [inactive].
7. Linda Berens, “Typologies,” Linda Berens Institute, n.d., https://lindaberens.com/typologies/.
8. Berens, “Typologies.”
CHAPTER 8: REGULARLY REVITALIZE
1. “The Kiril Sokoloff Interviews: Stanley F. Druckenmiller,” Real Vision, September 28, 2018, https://www.realvision.com/shows/the-kiril-sokoloff-interviews/videos/the-kiril-sokoloff-interviews-stanley-f-druckenmiller.
2. Dee Hock, “The Art of Chaordic Leadership,” Leader to Leader no. 15 (Winter 2000), 20–26, http://www.griequity.com/resources/integraltech/GRIBusinessModel/chaordism/hock.html.
3. “Do American Workers Need a Vacation? New CareerBuilder Data Shows Majority Are Burned Out at Work, While Some Are Highly Stressed or Both,” CareerBuilder, May 23, 2017, http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both.
4. Eric Garton, “Burnout Is a Problem with the Company, Not the Person,” Harvard Business Review, April 6, 2017, https://hbr.org/2017/04/employee-burnout-is-a-problem-with-the-company-not-the-person.
5. Leslie Kwoh, “When the CEO Burns Out,” Wall Street Journal, May 7, 2013, https://www.wsj.com/articles/SB10001424127887323687604578469124008524696.
6. Richard Feloni, “The Founder of the B Corp Movement Celebrated by Companies Like Danone and Patagonia Explains How Overcoming Cancer Taught Him a Lesson That’s Made Him a Better Leader,” Business Insider, November 20, 2019, https://www.businessinsider.com/b-lab-cofounder-jay-coen-gilbert-shares-best-productivity-advice-2019-11.
7. Matthew Walker, Why We Sleep: Unlocking the Power of Sleep and Dreams (New York: Simon & Schuster, 2017), 8.
8. Walker, Why We Sleep, 8.
9. Rasmus Hougaard and Jacqueline Carter, “Senior Executives Get More Sleep Than Everyone Else,” Harvard Business Review, February 28, 2018, https://hbr.org/2018/02/senior-executives-get-more-sleep-than-everyone-else.
10. Walker, Why We Sleep.
11. Andrei Codrescu, An Involuntary Genius in America’s Shoes (And What Happened Afterwards) (Boston: David R. Godine, 2001), 130.
12. David Katz, “Diets, Doubts, and Doughnuts: Are We TRULY Clueless?” Huffington Post, August 13, 2016, http://www.huffingtonpost.com/entry/diets-doubts-and-doughnuts-are-we-truly-clueless_us_57af2fe9e4b0ae60ff029f0d.
13. Michael Pollan, Food Rules: An Eater’s Manual (New York: Penguin, 2009), xv.
14. Dan Buettner, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest (Washington, DC: National Geographic, 2010).
15. Nisargadatta Maharaj, I Am That (Bangalore: Chetana, 1973), 15.
16. Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation (New York: Penguin, 2010), 172.
17. John Muir, Our National Parks (Boston and New York: Houghton, Mifflin, 1901), 56.
18. Florence Williams, “This Is Your Brain on Nature,” National Geographic, January 2016, https://www.nationalgeographic.com/magazine/2016/01/call-to-wild/.
19. Kevin McSpadden, “You Now Have a Shorter Attention Span than a Goldfish,” Time, May 14, 2015, https://time.com/3858309/attention-spans-goldfish/.
20. Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos, “Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity,” Journal of the Association for Consumer Research 2, no. 2 (April 2017), https://www.journals.uchicago.edu/doi/abs/10.1086/691462.
21. Alison Coleman, “Six Business Leaders Share Their Digital Detox Strategies,” Forbes, November 27, 2018, https://www.forbes.com/sites/alisoncoleman/2018/11/27/six-business-leaders-share-their-digital-detox-strategies/#46ee6ebf1456.
CHAPTER 9: CONTINUOUSLY LEARN AND GROW
1. Autobiography of Benjamin Franklin (1791; New York: Henry Holt, 1916).
2. Elizabeth Debold, “Epistemology, Fourth Order Consciousness, and the Subject-Object Relationship,” interview with Robert Kegan, What Is Enlightenment 22 (Fall/Winter 2002), 149.
3. Charlie Munger at the 2003 Berkshire Hathaway Annual Meeting, quoted in Barton Biggs, Hedgehogging (2006; Hoboken, NJ: John Wiley & Sons, 2011), 198.
4. Peter Hartlaub, “SF Scientist Tells You How to ‘Hack Your Brain’ on Science Channel,” San Francisco Chronicle, September 17, 2014, https://www.sfgate.com/tv/article/SF-scientist-tells-you-how-to-hack-your-brain-5762523.php.
5. David Epstein, Range: Why Generalists Triumph in a Specialized World (New York: Riverhead, 2019), 45.
6. Epstein, Range, 277.
7. Prasad Kaipa and Navi Radjou, From Smart to Wise: Acting and Leading with Wisdom (San Francisco: Jossey-Bass, 2013), 12.
8. Barrett C. Brown, “The Future of Leadership for Conscious Capitalism,” MetaIntegral Associates, https://www.apheno.com/articles.
9. Andrew Marantz, “Silicon Valley’s Crisis of Conscience: Where Big Tech Goes to Ask Deep Questions,” New Yorker, August 19, 2019, https://www.newyorker.com/magazine/2019/08/26/silicon-valleys-crisis-of-conscience.
10. Howard Gardner, “An Education for the Future: The Foundation of Science and Values,” paper presented to the Symposium of the Royal Palace Foundation, Amsterdam, March 14, 2001, in The Development and Education of the Mind: The Selected Works of Howard Gardner (Abingdon, UK: Routledge, 2006), 227.
11. Jimmy Aki, “Billionaire Charlie Munger Destroys Elon Musk’s Hyperinflated Sense of IQ,” CNN, February 28, 2019, https://www.ccn.com/charlie-munger-rips-elon-musk-high-iq.
12. Quoted in Erin Gabriel, “Understanding Emotional Intelligence and Its Effects on Your life,” CNN, July 26, 2018, https://www.cnn.com/2018/04/11/health/improve-emotional-intelligence/index.html.
13. Daniel Goleman, Social Intelligence: The New Science of Human Relationships (New York: Bantam, 2006), 5.
14. Stephen Covey, The 8th Habit: From Effectiveness to Greatness (New York: Free Press, 2004), 53.
15. Albert Schweitzer, in a speech to the students of Silcoates School, Wakefield (along with “a number of boys and girls from Ackworth School”), on “The Meaning of Ideals in Life,” at approximately 3:40 p.m. on 3 December 1935, “Visit of Dr. Albert Schweitzer” (as translated from the French of the address by Dr. Schweitzer’s interpreter), The Silcoatian, New Series No. 25 (December, 1935): 784–85 (781–86 with 771–72; “Things in General”).
APPENDIX
1. These rough estimates are based on data from the World Values Survey and other social science research. See, e.g., Ronald Inglehart, Cultural Evolution: People’s Motivations Are Changing, and Reshaping the World (Cambridge, UK: Cambridge University Press, 2018); Ronald Inglehart, ed., Human Values and Social Change (New York: Brill, 2003); Christian Welzel, Freedom Rising: Human Empowerment and the Quest for Emancipation (Cambridge, UK: Cambridge University Press, 2013); Paul Ray and Sherry Anderson, The Cultural Creatives: How 50 Million People Are Changing the World (New York: Harmony, 2000). See also Robert Kegan, The Evolving Self: Problem and Process in Human Development (Cambridge, MA: Harvard University Press, 1982); M. Commons, F. A. Richards, and C. Armon, eds., Beyond Formal Operations, vol. 1: Late Adolescent and Adult Cognitive Development (New York: Praeger, 1984); Don Beck and Chris Cowan, Spiral Dynamics (New York: Blackwell, 1995); Jenny Wade, Changes of Mind: A Holonomic Theory of the Evolution of Consciousness (Albany, NY: SUNY Press, 1996); and Jeremy Rifkin, The Empathic Civilization (New York: Tarcher Putnam, 2009).
2. Although the word integral is often associated specifically with the work of American philosopher Ken Wilber, the field of integral philosophy is much larger than Wilber’s philosophy alone. Integral philosophy focuses on the structures and larger meanings behind the evolutionary development of humanity. This philosophy of evolution began with G. W. F. Hegel but it is not a strictly Hegelian philosophy. Other notable philosophers who have attempted to understand the evolution of consciousness and culture, and have thus contributed to integral philosophy, include Henri Bergson, Alfred North Whitehead, Pierre Teilhard de Chardin, Sri Aurobindo, Jean Gebser, and Jürgen Habermas. For more on the integral worldview and the philosophy behind it, see Steve McIntosh, Integral Consciousness and the Future of Evolution (St. Paul, MN: Paragon House, 2007), and Developmental Politics: How America Can Grow into a Better Version of Itself (St. Paul, MN: Paragon House, 2020).