Dr. Christina I. Anthony is currently an Assistant Professor in the Discipline of Marketing at the University of Sydney Business School. Christina’s research uses experimental design to examine questions on the psychology of consumer behavior. She has a particular interest in studying relationship dynamics and interpersonal processes during social and marketplace interactions, including interpersonal deception, forgiveness, and emotion regulation processes. She also seeks to understand the role of affect and motivation in goal pursuit. Christina’s research has been published in the Journal of Consumer Research and has been featured in a range of media outlets including the Wall Street Journal, NBC News, The Atlantic, ABC News, and 2UE Radio.
Rachel Ashman is a Lecturer in Marketing at the University of Liverpool, England. Her research focuses, in the main, on the interface between sociality and digital culture. She has published in a wide array of journals such as Journal of Consumer Research, Computers in Human Behavior, and Journal of Service Management.
Aysen Bakir is a Professor of Marketing at Illinois State University. Her primary research area includes consumer socialization of children with a specific interest in gender roles and advertising among children as well as other consumption related topics and cross-cultural consumer behavior. Her research has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Current Research and Issues in Advertising, Journal of Consumer Marketing, Journal of International Consumer Marketing, Journal of Business Ethics, and other journals and proceedings.
Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Assistant Professor in the Marketing Division at Babson College. Her research interests include: buyer-supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She has also presented her work at numerous conferences and won several Best Paper in Track Awards at the Society for Marketing Advances and Academy of Marketing Science. Lauren is the co-chair of the Retail and Pricing Special Interest Group for the American Marketing Association. She is also on the Editorial Review Boards of Journal of Business Research and International Journal of Physical Distribution and Logistics Management. Lauren was named one of the Top 40 Under 40 Business Professors by Poets & Quants in 2016. Lauren was also named Top 40 Under 40 Business Professionals by the Birmingham Business Journal in 2011. Lauren also received the “Outstanding Marketer” Award from the Birmingham American Marketing Association.
Tim M. Böttger is a postdoctoral researcher at the University of St. Gallen, Switzerland. Tim explores how companies can inspire their customers to increase sales, change habits, and create customer loyalty. His research combines a focus on shopper marketing and retail management with new technologies, personalization, and consumer psychology. He collaborates with retail companies to test new research findings in the field and to ensure their generalizability. Tim holds a Ph.D. in Marketing and a Master’s degree in Strategy and International Management from the University of St. Gallen. He was a visiting scholar at Columbia Business School and the National University of Singapore and has more than ten years of consulting experience.
Danielle J. Brick is an Assistant Professor of Marketing at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Her research investigates how close relationships and consumer behavior jointly influence consumer well-being. Within this broader topic, her research falls into three themes: brand and interpersonal relationships, the role of power and money, and shared consumer decisions and experiences. Her marketing research has been published in the Journal of Consumer Psychology, and the Journal of the Association for Consumer Research. She received her Ph.D. from the Fuqua School of Business at Duke University. Prior to her Ph.D., Danielle worked on bio-medical research in the Neuroendocrine Unit at Massachusetts General Hospital where she co-authored several papers on growth hormone and obesity.
Marylouise Caldwell is an Associate Professor at the University of Sydney Business School. Her research has focused on the influence of cultural capital on lifestyle activities, celebrity worship, and more recently stigmatization of HIV sufferers. Her work has been published in journals such as Marketing Theory, Journal of Business Research, European Journal of Marketing, Consumption Markets and Culture, and Psychology and Marketing.
Verolien Cauberghe is Associate Professor of Communication Management at the Centre of Persuasive Communication (www.cepec.ugent.be) of the Faculty of Political and Social Sciences, Ghent University, Belgium. She teaches courses in Corporate Communication, Social Marketing and Marketing Communication. Her research interests focus on the impact of crisis and risk communication, the effectiveness of various persuasive strategies (in both profit and nonprofit contexts), and persuasion knowledge among children. As the Director of the CEPEC she is active in attracting research funding and in the guidance of various Ph.D. students. She has published in the last five years more than 20 scientific articles in A1 journals.
Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in Fontainebleau, France, and the Director of the INSEAD-Sorbonne University Behavioral Lab. Pierre received his Ph.D. in Marketing from HEC Paris and his M.S. in Business Administration from ESSEC. Pierre’s research studies innovative food marketing solutions with a focus on package and portion size perceptions and design. Pierre’s research won the 2010 and 2014 Best Article Award from the Journal of Consumer Research as well as the 2012 O’Dell Award from the Journal of Marketing Research. He was also finalist for the 2006 and 2010 Marketing Science Institute/H. Paul Root Award from the Journal of Marketing. In addition to top marketing journals (JCR, JMR, JM), Pierre’s work has also appeared in top journals in psychology (Journal of Experimental Psychology: General, Psychological Science) as well as nutrition and medicine (Obesity, Annals of Internal Medicine). Prior to joining INSEAD, Pierre was a faculty member at London Business School and the University of North Carolina at Chapel Hill. Pierre is a member of the External Scientific Advisory Council on Health and Wellness of the Consumer Goods Forum as well as the Institute of Cardiometabolism and Nutrition.
Lan Nguyen Chaplin, Ph.D., is Associate Professor of Marketing at the University of Illinois-Chicago. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in biological basis of behavior with a concentration in behavioral medicine from the University of Pennsylvania. Prior to coming to UIC, she was at Villanova School of Business, University of Arizona (Eller College of Management), and the University of Illinois at Urbana-Champaign. Professor Chaplin is an expert in children’s consumer behavior and branding. She publishes in journals including Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, and The Journal of Public Policy & Marketing. Her research has been covered by TIME, Forbes, The New York Times, Fortune, ABC News Radio, CBS News, Washington Times, Boston Globe, Yahoo! Finance, and Yahoo! Parenting. Her work has also appeared in a number of other widely read magazines such as Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.
Catherine A. Coleman is Associate Professor, Department of Strategic Communication, Bob Schieffer College of Communication at Texas Christian University where she is also an affiliate member of the Women & Gender Studies program. She earned her Ph.D. from the Institute of Communications Research at the University of Illinois, Urbana-Champaign. Her research in advertising and consumer research focuses on representation (especially of gender and race), justice, ethics and vulnerability, consumer culture, and global communication. Her research is published in the Journal of Advertising, Consumption, Markets & Culture, the Journal of Public Policy & Marketing, the Journal of Popular Culture, as well as other books and journals.
Gokcen Coskuner-Balli is an Associate Professor of Marketing at Argyros School of Business and Economics, Chapman University. Her research explores the cultural and political shaping of consumer-market interactions and the implications of these interactions for consumer identities as well as macro market dynamics. Her research program offers theorizations for politics of consumption, institutional legitimacy, market creation and evolution. Her work has been published in Journal of Marketing, Journal of Consumer Research, Marketing Theory, Journal of Consumer Culture, and Journal of Consumer Behavior.
Elizabeth Cowley has an M.B.A. in Marketing and Management Information Systems from McGill University in Montreal. After graduating, Elizabeth worked for several years in the Marketing and Marketing Planning departments of the largest integrated oil company in Canada. Her doctorate was completed at the University of Toronto. Her research interests are consumer memory and decision making. Elizabeth’s memory research focuses on how the organization of memory affects the retrieval of brand information and the conditions under which memory is distorted during retrieval. Her research of memory distortion is not limited to memory for facts, but also memory for affective reactions to consumption experiences, an important input for future choice. She has also investigated deception and thought suppression.
Elizabeth’s research is published in the Journal of Consumer Research, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Academy of Marketing Science, the Journal of Advertising, and the Journal of Business Research.
Dr. Samantha Cross is an Assistant Professor in Marketing in the College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs, ways of sensing and consuming co-exist in individuals, households and society. Current research streams examine diverse cultural influences on decision making, consumption and innovation within the home; the impact of sensory influences on consumer identity and purchase behavior within the marketplace; and innovations in research methodology. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award and the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference. She has presented her work in several forums, including the Association for Consumer Research (ACR) Conference, the Consumer Culture Theory (CCT) Conference, the American Marketing Association (AMA) Winter Conference, and the Marketing and Public Policy (MPPC) Conference. Her work has been accepted for publication in the Journal of Marketing, the International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Research, Journal of Macromarketing, and Consumption, Markets and Culture. Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University; and a B.Sc. in Management Studies from the University of the West Indies.
Susan Fournier is Questrom Professor of Management, Professor of Marketing, and Senior Associate Dean of Faculty & Research at Questrom School of Business, Boston University. Her research explores the creation and capture of value through branding and brand relationships. Susan’s work has been recognized with seven academic awards including Long-Term Contribution in Consumer Research. Susan is an Editorial Board member of the Journal of Consumer Research, Journal of Marketing, Marketing Theory, Journal of Relationship Marketing, and Journal of Business-to-Business Marketing. She serves as Senior Consulting Editor for Journal of Brand Management and Senior Advisor for the Journal of Product and Brand Management. Susan previously served on the faculties of Harvard Business School and Dartmouth and held a VP/Director position at Young & Rubicam Advertising. She maintains a range of consulting assignments to inform her teaching and research, including a partnership with GfK to commercialize her brand relationship frameworks. She holds a Bachelor of Science in Marketing from the University of Massachusetts Amherst, a Master of Science in Marketing from Penn State University, and a Ph.D. from the University of Florida.
Dr. Elodie Gentina is an Associate Professor of Marketing at SKEMA Business School in France. Professor Gentina’s research interests include teenage consumer behaviors, such as adolescents’ social networks, consumer ethical beliefs, identity and teenage consumption, and cross-cultural consumer behavior. Her research has appeared in outlets such as the Journal of Business Ethics, Journal of Business Research, Journal of Marketing Management, Journal of Retailing and Consumer Services, and others. She is a regular attendee at U.S. and European conferences of the Association of Consumer Research (ACR). She is the author of “Marketing and Generation Z” (2016, Dunod Paris).
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and services. He currently serves on numerous editorial review boards, such as Journal of Marketing (AE), Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science (AE), and the advisory board for Journal of Retailing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He was awarded the 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (AMA Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He was co-editor of Journal of Retailing (2001–2007). He has also co-authored a number of books: Marketing Research, Marketing, M Series: Marketing and Retailing Management. He has won a number of awards for his research: 2016 Journal of Marketing Sheth Award, Luis W. Stern Award (2011, 2015), and William R. Davidson Journal of Retailing Best Paper Award (2010, 2012, 2016) Best Services Paper Award (2002). He has also been a finalist for the 2014 Journal of Marketing Harold H. Maynard Award. He has won a number of awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA, and Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award. He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, and Goodyear Tire & Rubber Company.
Zeynep Gürhan-Canlı is Migros Professor of Marketing in the College of Administrative Sciences and Economics at Koç University. She completed her Ph.D. in marketing at New York University, Stern School of Business. She is on the Editorial Review Boards of the Journal of International Marketing, Journal of Consumer Psychology, Journal of Academy of Marketing Science, and Journal of Marketing Behavior. She has served as an associate editor for the Journal of Consumer Research and senior editor for International Journal of Research in Marketing. She has published in leading academic journals on branding, corporate image and responsibility, culture, and country-of-origin.
Rhonda Hadi is an Associate Professor of Marketing at Saïd Business School, University of Oxford. Her research interests lie primarily in the domains of sensory marketing and consumer interactions with technology. Specifically, she explores how consumer sensations can nonconsciously impact consumer judgments and consumption behavior, with an emphasis on understanding the underlying processes behind such effects. Rhonda’s research has been published in leading journals such as the Journal of Consumer Psychology and Appetite, and her work has implications for product manufacturers, service industries, retailers, software developers, and public policy makers. Her work was selected as a Marketing Science Institute “Must Read” in 2014, and she frequently shares her expertise with the media, including interviews with BBC Radio. At Oxford, she is a fellow of Green Templeton College, and a member of the Oxford Institute of Retail Management.
Roseann Hassey is a Marketing Professor and the MBA Academic Program Director at the Lindner College of Business, University of Cincinnati. Her research focuses on branding, consumer attitudes and decision making, and consumer responses to brand failure. Prior to earning her PhD and joining Lindner’s faculty, she worked in industry in marketing management and leadership positions across diverse organizations including Fortune 500 companies, non-profits, and institutions of higher learning.
Ceren Hayran is a doctoral candidate in Marketing at the Graduate School of Business, Koç University. Before joining the Ph.D. program, she worked as a brand manager in a number of telecommunications and FMCG companies. Her research interests lie in the area of consumer behavior with a particular focus on branding, culture and consumer well-being. She has co-authored book chapters and articles on these topics in leading academic journals including the Journal of Consumer Research and Academy of Marketing Science Review.
Dr Wendy Hein is Lecturer in Marketing at Birkbeck, University of London. Her research focuses on gender in marketing and consumer research, particularly critical perspectives on men, masculinities and feminism, related methodologies and transformative research.
Paul Henry is an Associate Professor at the University of Sydney Business School. His research focuses on social class and consumption. He has also examined the relationship between political ideology and consumer rights. This work has been published in journals such as the Journal of Consumer Research, Marketing Theory, European Journal of Marketing, Consumption Markets and Culture, and the Journal of Public Policy and Marketing.
Ronald Paul Hill, Ph.D. in business administration from the University of Maryland, is the Richard J. and Barbara Naclerio Endowed Chairholder, Villanova School of Business. He has authored about 200 journal articles, book chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, and public policy. Outlets for this research are Journal of Marketing Research, Journal of Consumer Research, Business and Society, International Journal of Research in Marketing, Human Rights Quarterly, Journal of the Academy of Marketing Science, Harvard Business Review, and Journal of Public Policy & Marketing. His term as Editor of the Journal of Public Policy & Marketing extended from July 2006 until June 2012. His recent awards include: 2012 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence, 2012 Villanova University Outstanding Faculty Research Award, 2010 Pollay Prize for Excellence in the Study of Marketing in the Public Interest, 2013 AMA Marketing and Society Special Interest Group Lifetime Achievement Award, 2013 Alan N. Nash Distinguished Doctoral Graduate Award, and VSB 2104 McDonough Family Faculty Award for Research Excellence. His recent articles won the 2016 Thomas Kinnear Award at Journal of Public Policy & Marketing, the 2016 Slater Award at Journal of Macromarketing, and the best paper award at Journal of Consumer Affairs.
Dr. Margaret K. Hogg holds the Chair of Consumer Behavior and Marketing in the Department of Marketing at Lancaster University Management School, U.K. She completed her Ph.D. at Alliance Manchester Business School, U.K. Her principal research interests lie in the relationship between identity, self, and consumption with a specific focus on the role of the negative self. She has been Associate Editor (Buyer Behavior) for the Journal of Business Research since 2013. She regularly attends the U.S. and European conferences of the Association of Consumer Research (ACR). Her work has appeared in the Journal of Advertising, Journal of Business Research, Consumption, Markets and Culture, Journal of Services Marketing, the European Journal of Marketing and the International Journal of Advertising. She edited six volumes on Consumer Behaviour in the Sage Major Works series (2005 and 2006), and along with Michael Solomon, Gary Bamossy and Soren Askegaard she is one of the co-authors of the 6th European Edition of Consumer Behaviour: A European Perspective (2016, Pearson).
Liselot Hudders is an Assistant Professor at the Department of Communication Sciences at Ghent University, Belgium. Her research focus lays on how consumption may contribute to an individual’s happiness (both for children and adults) and on advertising processing. She has published, among others, in Journal of Advertising, International Journal of Advertising, Appetite, Nonprofit and Voluntary Sector Quarterly, Meat Science, and Journal of Happiness Studies.
Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. She is the author of Social Media: Enduring Principles (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research, and Sociology Compass. She is an Associate Professor at the Medill School of Journalism, Media, and Integrated Marketing Communication, Northwestern University and serves as an Associate Editor for the Journal of Consumer Research.
Lynn R. Kahle received his Ph.D. in social psychology from the University of Nebraska and subsequently worked as a postdoctoral fellow at the University of Michigan Institute for Social Research. He currently is Academic Director of the University of Oregon Applied Information Management (AIM) Program. He is Emeritus Professor of Marketing and recipient of the 2014 Thomas Stewart Distinguished Professorship at the University of Oregon Lundquist College of Business. He previously served as President of the Society for Consumer Psychology (APA Division 23), which he now represents on the American Psychological Association Council of Representatives and in which he is a Fellow. Kahle developed the List of Values and has subsequently conducted research on values and lifestyles. He served as founding director of the Warsaw Sports Marketing Center and has done extensive research in sports and social behavior. He has also studied consumption and sustainability. He earned a “blue belt” in Innovation Engineering, a type of entrepreneurship. His 15 books include Marketplace Lifestyles in an Age of Social Media.
Barbara Kahn is Patty and Jay H. Baker Professor of Marketing and the Director of Jay H. Baker Retailing Center at The Wharton School at the University of Pennsylvania. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment, and patient decision making. She has published more than 60 articles in leading academic journals. She co-authored Grocery Revolution: The New Focus on the Consumer and recently published Global Brand Power: Leveraging Branding for Long-Term Growth. Barbara has been elected president of Association for Consumer Research, elected president of Journal of Consumer Research (JCR) Policy Board and selected as a Marketing Science Institute Trustee. She was also an Associate Editor at JCR, Journal of Marketing, and Marketing Science. She has recently been elected as a Fellow for both the Association of Consumer Research and the Society of Consumer Psychology. Barbara received her Ph.D., M.B.A., and M.Phil. from Columbia University, and a B.A. from the University of Rochester.
Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five professional societies. His research focuses on omission neglect, consumer judgment and inference processes, persuasion and advertising, and decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards.
Leonard Lee is Associate Professor of Marketing and Dean’s Chair at the National University of Singapore (NUS) Business School. Prior to joining NUS in 2014, he was an Associate Professor of Marketing at Columbia Business School where he spent the first eight years of his academic career. His research focuses on investigating why and how consumers shop in real-world environments, and how experiential and environmental factors affect their shopping behavior. He is also interested in understanding how emotional and cognitive factors influence consumer judgments and decision making. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science, and featured in popular media such as The New York Times, Financial Times, and The Wall Street Journal. Leonard is an Associate Editor of the Journal of Consumer Research and a member of the editorial review boards of the Journal of Consumer Psychology, the Journal of Retailing, and the International Journal of Research in Marketing. He holds a B.Sc. in Computer and Information Sciences from NUS, an M.S. in Computer Science from Stanford University, and a Ph.D. in Management (Marketing) from the MIT Sloan School of Management.
Hua Li is an Assistant Professor of Marketing at EMLYON Business School, France. She received her Ph.D. in Marketing from the University of Aix-Marseille 3 (IAE Aix School of Management) in France, and her B.A. in Management of Information System from the University of Xi’an Jiaotong in China. Hua’s research interest lies in the areas of consumer motivation, information processing and decision making, with a special focus on exploring how various factors such as motivation, brand-consumer relationship, culture, and so on, can influence consumer response to negative or ambiguous information in their consumption settings.
Jon Littlefield is Associate Professor of Marketing at Dalton State College. His research focuses on socialization of masculinity in leisure consumption communities and has appeared in such venues as Marketing Theory, Consumption, Markets & Culture, and Research in Consumer Behavior.
Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at HEC Paris. Her main research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her most recent research focuses on the roles of sound and shape symbolism in consumer decision making, and the role of cognitive developmental factors in children’s understanding of consumption. Her work has appeared in leading marketing journals, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising. She has also edited two books (Brick & Mortar Shopping in the 21st Century and Psycholinguistic Phenomena in Marketing Communications).
Sidney J. Levy earned his Ph.D. from the Committee on Human Development, University of Chicago, and was licensed as a psychologist in Illinois. He joined Northwestern University in 1961 and taught there for 36 years. He is Charles H. Kellstadt Professor Emeritus of Behavioral Science in Management, NU. In 1988, He was honored as a Fellow by the Association for Consumer Research and named life member. In 1997 HEC-University of Montreal named him first recipient of a Living Legend of Marketing award. He was president of the Association for Consumer Research in 1991. He is currently Coca-Cola Distinguished Professor of Marketing at Eller College of Management, University of Arizona. Summary publications are his Brands, Consumers, Symbols, and Research (Sage 1999), A Marketing Educator’s Career (DecaBooks 2015), and A Theory of the Brand (DecaBooks 2016).
Dr. Chihling Liu is an Assistant Professor of Consumer Behavior and Marketing Research in the Department of Marketing at Lancaster University Management School, U.K. She obtained her Ph.D. at Alliance Manchester Business School, U.K. Her primary research interests lie in exploring the relationship between identity, self, and consumption (e.g., identity projects in Consumer Culture Theory) with a specific focus on gendered consumption. Her current teaching involves courses on Advanced Topics on Consumer Behavior, Marketing Research and Marketing Research and Consultancy Projects. She has been an editorial board member of the Journal of Business Research since 2016. She is also a member of the Association of Consumer Research (ACR) and Consumer Culture Theory (CCT). Her research has been published in Journal of Business Research, Advances in Consumer Research, and Research in Consumer Behavior.
Jim Multari is a marketing and sales leader at Comcast Corporation. Jim has spent 11 years at Comcast in a variety of capacities. Jim is currently Vice President, Retail Experience & Operations, where he manages the store operations and customer and employee experience in Comcast’s retail locations. Previously, Jim was a senior member of Comcast cable division’s Marketing Strategy & Analytics (MS&A) group, responsible for the organization’s efforts to foster an analytically driven marketing and sales channel optimization strategy. Prior to Comcast cable, Jim led consumer marketing and research/analytics for Sprout, an NBCUniversal network and the first 24-hour preschool television channel available across multiple platforms for kids ages 2–5 and their parents/caregivers. Jim led award winning research initiatives at Sprout, including a silver Ogilvy Award from the Advertising Research Foundation (ARF) and a research award from CTAM (Cable & Telecommunications Association for Marketing). Jim’s experience prior to Comcast/NBCUniversal includes leading marketing and communications at Research for Better Schools (RBS), a nonprofit agency whose mission is to help schools and other educational organizations improve student learning, teacher content and operational effectiveness.
Jim’s love for data and insights began by working in the market research industry, first for Wirthlin Worldwide and then for Harris Interactive and GfK. A LEADERSHIP Philadelphia Fellow, Jim is active in the community, serving on the boards of YouthBuild Philadelphia and the East Falls Development Corporation.
Albert M. Muñiz, Jr. is a Professor of Marketing at DePaul University in Chicago, IL. His research centers on consumers and brands, including consumer generated content and consumption communities. Professor Muñiz has published in Business Horizons, the European Journal of Marketing, the Journal of Advertising, the Journal of Consumer Research, the Journal of Interactive Marketing, the Journal of Marketing, the Journal of Retailing, the Journal of Strategic Marketing, MIT Sloan Management Review, and Research-Technology Management. He is on the editorial review board for the Journal of Consumer Research and the Journal of Marketing. His teaching interests include consumer behavior, consumer culture, brand culture and qualitative research methods. Professor Muñiz received his B.S., M.S., and Ph.D. from the University of Illinois, Urbana-Champaign. Before coming to DePaul, he taught at the University of California at Berkeley.
Agnes Nairn is Dean of Hult International Business School in London, U.K. Her work examines the impact of the commercial world on children’s well-being and she is always concerned that her work is relevant to social policy. She has advised the U.K., Brazilian, and U.S. governments on the regulation of advertising, as well as the E.U. on the impact on children of internet business models. She works with a wide range of organizations from the UN, UNICEF, and WHO to Unilever, Coca-Cola, and Danone. She has won a number of prizes for her research, which has appeared in journals such as European Journal of Marketing and Journal of Business Research.
Nailya Ordabayeva is Assistant Professor of Marketing at the Carroll School of Management, Boston College. Nailya received her Ph.D. and M.Sc. in Management at INSEAD in Fontainebleau, France, and her BSc in Management at Bilkent University in Ankara, Turkey. Nailya’s research focuses on visual perception of package and portion size. She also studies how consumers’ status motivations influence their consumption and saving behaviors. Nailya’s dissertation work on the effect of equality on status spending and saving won the 2014 Best Article Award from the Journal of Consumer Research. Her work has also appeared in the Journal of Marketing Research, the Journal of Marketing, the Journal of Experimental Psychology: General, and the Journal of Consumer Psychology, among others, and her findings have received coverage at popular media outlets. Prior to joining Boston College, Nailya was a faculty member at the Rotterdam School of Management, Erasmus University, in Rotterdam, the Netherlands, where she received a competitive €250,000 VENI grant awarded by the Netherlands Organization for Scientific Research.
Cele Otnes is the Investors in Business Education Professor of Marketing in the Department of Business Administration, Professor of Advertising, and Professor of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign. She is an adjunct Professor of Marketing at the Norwegian School of Business and Economics (NHH). Her research primarily focuses on understanding how ritualistic consumption shapes the experiences of consumers within and outside of the marketspace (e.g., in broader cultural domains). She recently published Royal Fever: The British Monarchy in Consumer Culture with Pauline Maclaran (Univ. of California Press, 2015). With Elizabeth Pleck, she co-authored Cinderella Dreams: The Allure of the Lavish Wedding (University of California Press, 2003), and has co-edited several books on rituals and consumption, including Gender, Culture, and Consumer Behavior with Linda Tuncay Zayer (Routledge 2012). Her work appears in the Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and Journal of Contemporary Ethnography, among others. She primarily teaches courses in consumer behavior (undergraduate) and qualitative research methods (doctoral at Illinois and NHH). She has served as co-chair of the Association for Consumer Research European and North American conferences, and of the Qualitative Data Analysis workshop.
Ruth Pogacar is a Ph.D. candidate at the Lindner College of Business, University of Cincinnati. Her research focuses on how unconscious perceptions influence consumer attitudes and choices, particularly in the context of marketing language and choice architecture. She is interested in brand name strategy and helping consumers make better decisions by debiasing perception-based effects such as defaults, inaction inertia, and opportunity cost neglect.
Suresh Ramanathan is Professor of Marketing and holds the David R. Norcom ’73 Endowed Professorship in the Mays Business School at Texas A&M University. He received his Ph.D. in Marketing from the Stern School of Business at New York University in 2002. He also holds a B.Tech. in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from the Indian Institute of Management, Calcutta.
Suresh studies the dynamics of affective and motivational processes in judgments and choice. His research focuses on the role of changing emotions and goals in different domains, such as social consumption of experiences, self-control and impulsive behavior, health-related marketing and sales promotion effectiveness. He is presently investigating the role of customer engagement in brand experiences and the effectiveness of social communities in driving customer engagement. He has published his work in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science and Marketing Letters. He is on the Editorial Board of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing, and also serves as an ad hoc reviewer for several other journals in marketing.
Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. She has won a number of awards for her research and teaching. These include the M. Wayne DeLozier Best Conference Paper Award, AMS 2008; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; William R. Davidson Journal of Retailing Best Paper Award 2010; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014; and the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016. In addition, her article, “Customer Experience Creation: Determinants, Dynamics and Management Strategies” was the top cited article published in Journal of Retailing between 2007 and 2011. Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Consumer Marketing. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and multiple conferences related to retailing and pricing.
Nimish Rustagi is a Ph.D. candidate in Marketing at HEC Paris. His research focuses on compensatory consumption in response to threats to self-identity, with particular emphasis on the efficacy of compensatory consumption. He is also pursuing research in the areas of materialism and well-being. He has presented his research at leading conferences organized by the European Marketing Academy, Australia & New Zealand Marketing Academy, and the Society for Consumer Psychology. Prior to pursuing a Ph.D., he held senior civil service positions in the Government of India, working extensively in the field of government communications and social advertising. He also holds an M.B.A. (HEC Paris), an M.A. in Business Economics (University of Delhi), and a Bachelors in Commerce (University of Delhi).
Gülen Sarial-Abi is Assistant Professor of Marketing at the Marketing Department of Bocconi University. She completed her Ph.D. in marketing at Koç University, Turkey. Her research interests lie in the area of consumer behavior with a particular focus on regulations and restrictions, meaning threats, authenticity perceptions and experiences. She has published in leading academic journals including Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of the Association for Consumer Research, and Academy of Marketing Science Review.
Hope Jensen Schau is Eller Professor of Marketing at the University of Arizona. Her research focuses on the impact of technology on the marketplace and has appeared in top tier journals including the Journal of Consumer Research, the Journal of Marketing, the Journal of Retailing, the Journal of Public Policy and Marketing, and the Journal of Advertising. She is Academic Fellow leading the Filene Institute’s Center for Excellence in Consumer Decision Making.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta School of Business at Emory University. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois, Columbia University, MIT, and Emory University.
Throughout his career, Professor Sheth has offered hundreds of presentations in at least 20 countries. He has also provided consulting for numerous companies in the United States, Europe and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Professor Sheth has also served on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.
Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, and the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International. Professor Sheth is also the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.
Professor Sheth is a Distinguished Fellow of the Academy of Marketing Science, Fellow of the American Psychological Association (APA), and a recipient of a Distinguished Fellow award from the International Engineering Consortium. He has authored or co-authored several hundreds of articles and several books including Clients for Life, Tectonic Shift, Firms of Endearment, Chindia Rising, The 4 As of Marketing, Breakout Strategies for Emerging Markets, and most recently, The Sustainability Edge.
L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and an M.S. in Advertising (University of Illinois—Urbana-Champaign), and a B.B.A. in Finance (University of Houston). His research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information influences the construction of values, attitudes and beliefs. His most recent research focuses on the multiple roles of the self in consumer judgment, particularly with respect to self-threats and their influence on materialism and conspicuous consumption. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Public Opinion Quarterly, and Human Communication Research. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion was published in 2012.
Michael R. Solomon, Ph.D. is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Michael has published research on such topics as consumer behavior, fashion psychology, branding, retailing, and marketing research in numerous academic journals, and he has been recognized as one of the ten most productive scholars in the field of advertising and marketing communications. He is the author of several prominent textbooks including Consumer Behavior: Buying, Having, and Being (now in its 12th edition by Pearson Education), which is the most widely used textbook on the subject in the world. He received a B.A. in Psychology and Sociology from Brandeis University and an M.A. and Ph.D. in Social Psychology from the University of North Carolina at Chapel Hill.
Fiona Spotswood is Senior Lecturer in Marketing and Behavior Change at Bristol Business School, University of the West of England. Her research interests are in the sociology of consumption and particularly the role of marketing on the everyday practices of different social groups. Fiona is particularly interested in the social practices of children; their consumption, physical activity, and friendships.
Laurel Steinfield is Assistant Professor of Marketing at Bentley University. She has a Ph.D. from Saïd Business School at the University of Oxford. Her research focuses on social enterprises, emerging markets consumers and women economic empowerment, and considers how corporate programs can assist women through marketplace interventions, career advancements, and entrepreneurial endeavors.
Wang Suk Suh is a Ph.D. student in Marketing at the University of Oregon. As a researcher, he studies what motivates people, and how it influences various decision-making processes. In particular, he is currently involved in marketing research exploring how people’s values change in the US market place, which may determine people’s lifestyle and the propensity to consume. Also, he studies the antecedents and influence of perceived price fairness under dynamic pricing, as well as the processes of sponsorship pricing. In addition, he has taught several marketing classes, such as marketing principle and entrepreneurial marketing for undergraduate students.
Marie Taillard is L’Oréal Professor of Creativity Marketing at ESCP Europe Business School. She is Co-Director of the School’s MSc in Marketing and Creativity, and heads up the Creativity Marketing Centre. With her background in marketing and linguistics, Marie is particularly interested in understanding how consumers, brands and stakeholders in general co-create value through their interactions across a range of channels, including digital and social media. She holds an M.B.A. from Columbia Business School and a Ph.D. from the University of London. Prior to launching her academic career, Marie held senior marketing and product development positions in the travel industry with companies such as American Express, Accor Hotels, Council Travel, and others.
Tao Tao is a Research Assistant Professor in the Department of Marketing at Hong Kong Baptist University. Tao completed her Ph.D. at the Chinese University of Hong Kong. She received her master’s degree from Tsinghua University and bachelor’s degree from Beijing Forestry University. Tao’s research interests are visual processing, experiential marketing, and the processing and judgment of numerical information.
Sascha Topolinski received his Ph.D. in 2009 at the University of Würzburg, where he explored the underlying mechanisms of intuition and embodied cognition. Since 2013, he is Associate Professor of Social and Economic Cognition at the University of Cologne. His main interest is how (mostly unconscious) motoric and cognitive processes lead to spontaneous preferences and trust.
Ana Valenzuela is a Full Professor of Marketing at Baruch College, CUNY. She also holds a part-time appointment at ESADE Business School in Spain. She earned a Ph.D. from the University of Madrid, Autonoma, and an M.B.A. from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years. She served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra, and Instituto de Empresa. She has published widely, her articles on technology marketing, behavioral decision making, and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and International Marketing Review. She is a frequent keynote speaker on topics related with consumer psychology in technology-driven environments and in-store strategies and was recognized by the Marketing Science Institute in the United States as a must-read author in her field.
Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning, and Product Management, a research monograph, Pricing, and has co-edited The History of Marketing Science. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, has been an Associate Editor for the Journal of Consumer Research, a Senior Editor for Marketing Science, and is currently a Senior Editor for the International Journal of Research in Marketing. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.
Norbert Wirth is Managing Director of SUPERCRUNCH by GfK where he leads the development of data science applications integrating GfK’s global data landscape, client data, and third party data to empower data driven marketing solutions for high frequency decisions. Norbert has led GfK’s corporate innovation activities, data strategy as well as the global Marketing and Data Science team. Norbert has been a featured speaker and panelist on marketing and data science at conferences worldwide, including: Marketing Science Institute, ESOMAR Big Data World, and Yandex Machine Learning Conference and consulted with Fortune Global 500 companies in marketing analytics and digital marketing research. Norbert is trained in Sociology and Political Science and has an M.A. from Eberhard Karls Universität in Tübingen, Germany.
John Wittenbraker is a Global Director of New Business development for GfK where he works on strategies and new ventures at the intersection of marketing research and data science. He has directed innovation efforts in GfK’s Global Innovation and Global Brand and Customer Experience teams where he collaborated with academics, research institutes and other businesses to identify, develop, and commercialize new methodologies and tools for understanding consumer experience. Trained as a social and quantitative psychologist, John has developed models, analytic systems and methodologies to support marketing and brand management decisions. John has a Ph.D. from the University of North Carolina—Chapel Hill and a B.A. from Wabash College.
Dr Julia Wolny is an industry-focused academic and Chair of the e-Marketing Subject Interest Group (SIG) at the Academy of Marketing U.K., which brings together scholars and organizations in digital and omni-channel marketing research and education. She is currently Principal Fellow in Marketing at the University of Southampton (U.K.) and Associate Editor of Journal of Research in Interactive Marketing. Her main areas of expertise are multichannel consumer behavior, digital/augmented experience design and marketing in the creative industries. Findings from her own and collaborative research have been shared at over 50 international academic and practitioner conferences over the last 15 years, including at Google and IBM. Previously she was the Director of Fashion Business Resource Studio at London College of Fashion and continues to work with design-led brands to enhance the effectiveness of their marketing practice.
Ruomeng Wu is a Ph.D. candidate at the Lindner College of Business, University of Cincinnati. Her primary research interests are in consumer behavior, advertising, information processing, consumer inference, culture, and beliefs. Her current research focuses on lay theories (naïve beliefs), with a concentration on their implications for consumer information processing, judgment, and choice. For instance, she investigates how age-based beliefs affect information processing and how culture-based beliefs affect judgmental certainty and choice.
Robert S. Wyer, Jr., is an Emeritus Professor of Psychology at the University of Illinois at Urbana-Champaign and has held positions in marketing at Hong Kong University of Psychology, Chinese University of Hong Kong and, most recently, the University of Cincinnati. His primary interests cover several areas of social and consumer information processing. He is the author of several books and journal articles and is the recipient of several awards including the Alexandr von Humboldt Special Research Prize, the Thomas M. Ostrom Award, and Distinguished Scientific Contribution awards in both social psychology and consumer psychology.
Anna Maria Zawadzka is Professor at the Institute of Psychology at University of Gdansk, Poland and Head of the Department of Economic and Organizational Psychology. Her research areas include materialism and values in consumer culture versus well-being, happiness, and good interpersonal relationships.
Linda Tuncay Zayer, Ph.D. is Associate Professor in the Quinlan School of Business, Loyola University Chicago. She holds an undergraduate business degree from Indiana University, M.B.A. from the University of Notre Dame, and a Ph.D. from the University of Illinois at Urbana-Champaign. She has published in journals such as Journal of Consumer Research, Journal of Retailing, Journal of Advertising, Journal of Public Policy & Marketing, among others and co-edited a book, Gender, Culture and Consumer Behavior (Routledge). Her primary research interest includes gender as it relates to marketing and consumer research.