CONTENTS

List of Illustrations

List of Contributor Biographies

Preface

PART I
Introduction

1  A History of the Study of Consumer Behavior

Sidney J. Levy

2  Climate, Culture, and Consumption: Connecting the Dots

Jagdish N. Sheth

PART II
Well-Being

3  Materialism: Conceptualizations, Antecedents, and Consequences

Nimish Rustagi and L. J. Shrum

4  The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being

Leonard Lee and Tim M. Böttger

PART III
Perception

5  Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing

Nailya Ordabayeva and Pierre Chandon

6  Implications of Product Anthropomorphism Through Design

Ana Valenzuela and Rhonda Hadi

PART IV
Learning and Memory

7  The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge

Robert S. Wyer Jr. and Tao Tao

8  The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception

Christina I. Anthony and Elizabeth Cowley

PART V
Self/Gender

9  The Interplay of the Desired and Undesired Selves in Everyday Consumption

Chihling Liu and Margaret K. Hogg

10  Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Toward Transformative Perspectives

Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Jon Littlefield, and Laurel Steinfield

PART VI
Motivation/Values/Personality

11  Social Values in Consumer Psychology: Key Determinants of Human Behavior

Wang Suk Suh and Lynn R. Kahle

12  The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching

Suresh Ramanathan

PART VII
Decision Making

13  Pricing in the Digital Age: Implications for Consumer Behavior

Russell S. Winer

14  The Quantified Self: Self-Regulation in Cyborg Consumers

Rachel Ashman, Julia Wolny, and Michael R. Solomon

PART VIII
Attitudes and Branding

15  How Consumers’ Attitudes Toward Brands are Shaped

Danielle J. Brick and Susan Fournier

16  Brand Attitude Structure

Frank R. Kardes, Ruth Pogacar, Roseann Hassey, and Ruomeng Wu

PART IX
Language

17  The Influence of Marketing Language on Brand Attitudes and Choice

Ruth Pogacar, Tina M. Lowrey, and L. J. Shrum

18  On the Search for the Perfect Brand Name

Sascha Topolinski

PART X
Buying/Retailing/Services/Disposal

19  How Retailing Cues Influence Shopping Perceptions and Behavior

Dhruv Grewal, Anne L. Roggeveen, and Lauren S. Beitelspacher

20  Using Visual Design to Improve Customer Perceptions of Online Assortments

Barbara E. Kahn

PART XI
Family

21  Power and Gender Dynamics in Contemporary Families

Gokcen Coskuner-Balli and Samantha N. N. Cross

22  Conducting International Consumer Research with Children: Challenges and Potential Solutions

Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, and Anna Maria Zawadzka

PART XII
Groups/Social Media

23  Social Media

Ashlee Humphreys

24  Segmented Clusters versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers

Laurel Steinfield

PART XIII
Subcultures

25  Community Lost: The Unrealized Collaborative Market Potential of Credit Unions

Hope Jensen Schau and Albert M. Muñiz Jr.

26  Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas

Albert M. Muñiz Jr. and Marie Taillard

PART XIV
Social Class/Power

27  The Hidden Hand of Social Class

Paul Henry and Marylouise Caldwell

28  Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

Ronald Paul Hill

PART XV
Culture

29  Multiple Shades of Culture: Insights from Experimental Consumer Research

Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran

30  The Case for Exploring Cultural Rituals as Consumption Contexts

Cele C. Otnes

PART XVI
Applied Consumer Behavior

31  Consumer Behavior in the Marketing Information Ecosystem

John Wittenbraker and Norbert Wirth

32  Emerging Trends for Consumer Behavior Practitioners

Jim Multari

Index