A
Abbreviations
for a global audience, 98
style guides and, 106
About Face: The Essentials of User Interface Design, 52
About.com, 30
Accessibility
for persons with disabilities, 77–80
structuring information for, 47–54, 56
Acronyms
for a global audience, 98
style guides and, 106
Acronymy, 88
American Foundation for the Blind, 80
American Press Institute, 31
Americans with Disabilities Act, 80
B
“The Battle to Define the Future of the Book in the Modern World,” 163–164
Benkoil, Dorian, 60
Bernard, Michael L., 12
Berners-Lee, Tim, 74
Beyond Generation X: A Practical Guide for Managers, 24
Biased language, 108
Blogging. See Conversational media
Books
cost of change, 158
e-books and usability, 155–157
pay-per-print, 159
preserving, 159
print-on-demand, 159
Business names and trademarks, 83, 84, 91–93
C
Cambridge Encyclopedia of the English Language, 59
Capitalization
brand names and trademarks, 83, 84, 91–93
personal titles, 93
proper nouns, 91
style guides and, 107
CD-ROM
Chronicle of Higher Education, 20, 22
Citations
CD-ROM, 102
e-mail, 101
electronic lists and newsgroups, 102
style guides and, 107
Web sites, 101
Citizen journalism, 31
Clock times, 99
CNET, 22
CNN.com, 154
Community
building through strategic commenting, 38–40
conversational media and, 35–36, 37–38, 157
importance of listening, 41
Conditional text, 52
Conversational media
community and, 35–36, 37–38, 157
cutting through clutter, 40–41
deterring poor-quality comments, 43
listening, 41
seeding high-quality conversations, 42–43
strategic commenting, 38–40, 157
sustaining conversation, 45
Cooper, Alan, 52
Copyright, 102–103, 154, 159–160
Crawford, Colin, 30
Crystal, David, 59
Currency, 98
D
Dates, 99
Dearauthor.com, 155
December, John, 74
Digg.com, 35
Disabilities, Web accessibility for persons with, 77–80
Don’t Make Me Think: A Common Sense Approach to Web Usability, 53
E
e-books
cost of change, 158
mass digitization of books, 153–154
citations, 101
to commenters, 42
obtaining e-mail addresses, 42
typos in, 59
Eason, Jordan, 33
Editing
online, 13
The Editorial Eye, 74, 81, 112, 164
Education
Internet and, 13
English
morphing parts of speech, 84, 96
words to keep an eye on, 128–147
“Envisioning the Whole Digital Person,” 16
European Library, 154
Exner’s Writing Area, 15
F
Federal Rehabilitation Act, Section 508, 78–79
Findaway World, 15
G
Generational differences, 21
Graceful degradation concept, 16
Grammar, style guides and, 107
Guide to Web Style, 113
H
Head First series, 50
Headline style, 116
Household Education Survey, 12
Hypertext links, 13, 15, 51, 114
Hyphenation
I
IIL Publishing-New York, 161
Information Anxiety 2, 48
Information structures
building blocks and frameworks, 52
multiple structures, 48–49, 51–52
inta.org, 83
Interactivity and online content, 56
Internet
conversational media and, 35
Internet Movie Database, 51
Intranetroadmap.com, 113
Intuitive Life Business blog, 42
iTunes U, 15
J
Jargon File, 59
K
Kingsolver, Barbara, 85
Krug, Steve, 53
L
Language
morphing parts of speech, 84, 96
words to keep an eye on, 28–147
LATCH structures
Levine, Rick, 113
“Libraries Reach Out Online,” 154
Listening vs. reading, 15
Litte, Jane, 155
The Lost Art of Listening, 41
Lulu.com, 160
Macros
to check for biased language, 108
to convert tables, 109
Marketing to millennials, 25–26
Measurements, 58
Mediabistro.com, 60
Millennials
compared with other generations, 21
music and, 20
“The Millennials Usher in a New Era,” 22
MindPowerInc.com, 25
Moore’s Law, 31
N
National Institute for Literacy, 12
Navigation and online content, 56, 112–115
NetLingo, 147
Newsgroups, citations, 102
NewspaperNEXT project, 31
Nichols, Michael, 41
“Nonce” terms, 127
Numbers
for a global audience, 99
style guides and, 107
O
O’Connor, Kathy, 15
Online books. See e-books
Open Library, 155
Organizing material
formatting text for scanning, 64–71
restructuring for the Web, 63–64
structuring information, 47–54
tightening verbose text, 71–73
without editing, 73
Orientation and online content, 56
P
Paciello, Mike, 79
Pandora.com, 20
Parts of speech, morphing, 96
Paul Laurence Dunbar Digital Collection, 154
Pay-per-print, 159
Personal titles, 93
Playaway, 15
Poetry magazine, 163
Portals, 51
Poynter Institute for Media Studies, 14, 29
Preservation of books, 159
Print-on-demand, 159
Printing, designing for, 114
Proprietary style guides
characteristics of successful, 110
design and accessibility, 115–116
gatekeeping, 123
making editorial choices, 109–111
proprietary styles at work, 111–112
for Web sites, 123
“Publishers OK Online Book Browsing,” 154
for a global audience, 100
style guides and, 107
Q
Quotation marks, 100
R
Raymond, Eric, 59
Read Me First! A Style Guide for the Computer Industry, 87
Readability
checklist, 115
hypertext links and, 13, 15, 51, 114
listening vs. reading, 15
of online content, 56
online vs. printed material, 12–15
Readers
and conversational media, 36
myths about Web readers, 73–76
quantity of books and, 162–163
Reading Is Fundamental style guide, 117–122
RIF Style Guide and Publication Manual, 117–122
Rojas, Peter, 60
Ryan, Leigh, 15
S
SecondLife.com, 35
Shelfari, 160
Social networking online, 23
Software Usability Lab, 12
Spalding, Tim, 160
SPAM.com, 83
Spayde, Jon, 86
“Stalking the Vegetannual,” 85
Structuring information
building blocks and frameworks, 52
multiple structures, 48–49, 51–52
restructuring for the Web, 63–64
style guides and format, 108–109
Style guides. See Proprietary style guides
Sweeney, Richard T., 22
T
Taylor, Dave, 42
Technorati, 40
Tenner, Edward, 162
Terminology
words to keep an eye on, 128–147
Text messaging, 20
Time, 99
Titles
personal, 93
U
UNESCO Development Goals, 12
Units of measure, 100
URLs, typesetting, 97
Usage
definition, 82
editorial challenges, 82–87, 125–127
style guides and, 106
words to keep an eye on, 128–147
Usborne, Nick, 74
Useit.com, 56
Usenet, 74
User-generated content
growth in, 31
Utility and online content, 56
V
VangoNotes, 15
W
Wales, Jimmy, 33
Web 2.0
functional principles of, 32–33
Web Accessibility Initiative, 78
Web addresses, 97
Web Content Accessibility Guidelines, 78–79
Web sites
citations, 101
style guides for, 123
WebAble, Inc., 79
Webster’s Collegiate, 126
Windows Live Book Search, 161
Words
six types of new vocabulary, 84
“Words to Watch” list, 127
World Wide Web Consortium (W3C), 77–78
Writing
myths about writing for Web readers, 73–76
reaching your audience, 61–63, 76–77
Wurman, Richard Saul, 47–48, 49
Y