JIM COLLINS is a student and teacher of enduring great companies—how they grow, how they attain superior performance, and how good companies can become great companies. The author of the national bestseller Good to Great, his work has been featured in Fortune, the Economist, USA Today, and Harvard Business Review.
JERRY I. PORRAS is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he has served as associate dean for academic affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.
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