Contents
Cover
Title Page
Dedication
Introduction to the Paperback Edition
Preface
Chapter 1: The Best of the Best
Chapter 2: Clock Building, Not Time Telling
Interlude: No “Tyranny of the OR”
Chapter 3: More Than Profits
Chapter 4: Preserve the Core/Stimulate Progress
Chapter 5: Big Hairy Audacious Goals
Chapter 6: Cult-Like Cultures
Chapter 7: Try a Lot of Stuff and Keep What Works
Chapter 8: Home-Grown Management
Chapter 9: Good Enough Never Is
Chapter 10: The End of the Beginning
Chapter 11: Building the Vision
Epilogue: Frequently Asked Questions
Appendix 1: Research Issues
Appendix 2: Founding Roots of Visionary Companies and Comparison Companies
Appendix 3: Tables
Appendix 4: Chapter Notes
Index
Acknowledgments
About the Authors
Back Ad
Author’s Note
More Praise for Built to Last
Credits
Copyright
About the Publisher