Acknowledgments


 

This book is dedicated first and foremost to God. Without Him, nothing is possible. With Him, this book was actually completed on time and without my family disowning me. Second is my snuggle tribe—my very tall, smart, and better-at-numbers than me husband, Ian, who is the most supportive and understanding human on Earth, and my two glitter-and-all-things-pink-obsessed girls, Bella and Katie. You are my “why,” and I don’t know how it is possible, but I love you more every day. Thank you for agreeing to eat Panera and Atillo’s in order for me to get this book done. (Never mind that you like their food better than my cooking. And you were right, Bella—writing this book was easier than a chicken trying to do a cartwheel.)

To Mom and Dad, Gloria and Jack Walsh, because you are definitely the most awesome parents and MeMaw and PopPop that ever graced this Earth. I hope to someday be at least half the parent you’ve been for me.

Thank you to my Elite Digital Group staff who each contributed to the book and picked up slack when I dove into my writing cave (aka beachfront hotel, lest you think I was roughing it). You are an amazing group of talented and inspiring professionals I am blessed to know. Thank you especially to Kelly LeMay, who has been with me longer than my marriage, and who knows where all the bodies are buried; Samantha Melhorn, our in-house Instagram aficionado; Tanner Stolte, responsible for the first client campaign with a measurable sale on Instagram and the nicest tech geek you will ever meet; Ryan Olszewski, a graphic design super hero; Tracey-Lee Whetstine, the best assistant in the world (seriously, if there were assistant Olympics, I would sponsor Tracey and cry tears of joy as she took home the gold. She would probably find a way to answer our office calls while competing, she is that good.); Mike Stodola, marketing superstar and my forever marketing sensei who I am honored to have on my team; and Dana Nolan and Claire Wallace for rocking the casbah.

Thank you to my tribe of advisors, colleagues, confidants, and posse—basically those who make the journey fun and support me when it isn’t: Dave Dee (Where’s your book, Dave—get to it!); Andrew Warner (your podcast and cheerleading are aweinspiring), Jon Toy, Kris Mae, Kate Kohler, Brittney Walton, Leslie Streeter (Girl, I’m on book three now—get yours done! You are a much better writer than me, and it’s time!); my “Everyday I’m Hustling” Mastermind Group: Oli Billson, Shaun Buck, Micah Mitchell, and Wes Schaeffer (you are the sprinkles on my cupcake each week); my church community of amazing peeps, including Lauren Fisher, Amy Lober, Pastor Jason Tucker, Karin Tucker, Lindsey Larken, DeeAnn Memon, Larisa Weaver, and Karen Gyimesi (you are the best thing about New Jersey, and I thank God every day that I know you and am a part of Tower Hill Church community—I mean, a group of people I can laugh, play, and drink wine with—miracles do happen); my editorial powerhouse, Demi Stevens, of Year of the Book Publishing, my personal editor and writing coach, you are my writing fairy godmother, and I want to make sure the clock never hits midnight; the Entrepreneur Press team of Vanessa Campos and Jennifer Dorsey, my editor Michelle Martinez, the promotions team Rocky Vy and Ralph Li (coolest names, ever!), y’all are social media and marketing super troopers; and to Green Bean Roasting Company, the drive-through Starbucks on the Pennsylvania Turnpike (genius!), and my Keurig Machine, for your caffeine contributions to fuel all my words. You are delicious (mmm . . . coffee . . .).

And to YOU, fearless reader, not only for picking up this book but for also wanting to find out how to make your social media more effective for your business. Keep on keeping on. You are going to change the world.