Contents


 

    Acknowledgments

INTRODUCTION

    Why Instagram for Business? How to Make It Work for Yours

             It Was a Letter That Changed Everything

             #InstagramforBusiness Postables

CHAPTER 1

    Questions, Questions: Understanding the Why of Instagram

             Where Did Instagram Come from Anyway?

             It’s a Post, Not a Marriage.

             What Is a Sales Funnel?

             Creating Your Marketing and Sales Path

             #InstagramforBusiness Postables

CHAPTER 2

    First Things First: Creating a Solid Foundation

             The Laws of Direct-Response Marketing

             How to Set Up Your Account for Maximum Success

             #InstagramforBusiness Postables

CHAPTER 3

    Putting on Your Fancy Outfit: Developing Your Instagram Brand

             Developing Your Instagram Page Brand

             Culture Branch with Josh Harcus of Hüify

             #InstagramforBusiness Postables

CHAPTER 4

    Starring You: Leveraging Instagram for Premium Positioning

             The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning

             Getting Ready for Your Close-Up

             Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of www.WolfMillionaire.com.

             #InstagramforBusiness Postables

CHAPTER 5

    Sometimes It Is a Popularity Contest: Growing Your Instagram Following

             The Power of the Hashtag, and How to Make Yours Count

             Spin the Wheel! Running a Contest on Instagram

             Ten Steps to Your Instagram Contest

             Apps You Can Use to Run Your Instagram Contests

             Growing Your Follower Base

             The 21-Day Blueprint for Growing Your Instagram Followers

             How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month

             #InstagramforBusiness Postables

CHAPTER 6

    All About the ROI: Getting Superior Leads from Instagram

             Prospecting Wisely

             Courting Your Instagram Followers into Buyers

             Getting Your Instagram ROI On: Creating Your Sales Funnel

             A Quick-Start Lead Magnet Blueprint

             Your Instagram Marketing Funnel, with Oliver Billson of www.OliverBillson.com

             #InstagramforBusiness Postables

CHAPTER 7

    Building Trust with Your Instagram Tribe

             Blogging to Convert Instagram Followers to Customers

             The Dos and Don’ts of Emailing Your List

             #InstagramforBusiness Postables

CHAPTER 8

    Cha Ching! Driving Sales from Your Instagram Page

             How to Drive Prospects from Instagram Followers to Customers for Life

             Choices and More Choices: Sales Campaign Ideas You Can Use

             How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master

             #InstagramforBusiness Postables

CHAPTER 9

    Your Instagram Product Launch Formula

             Creating an Audience Avatar

             Developing a Whisper Campaign to Create Buzz

             Building Your Launch List

             Create a Strong Desire

             A Seven-Day Schedule for Promoting Your Lead Magnet

             The Instagram Ad Campaign Blueprint

             Driving Sales with Instagram Ads, with Lindsay Marder of DigitalMarketer

             From Online to Offline with Shaun Buck

             #InstagramforBusiness Postables

CHAPTER 10

    Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame

             Instagram Stories

             Instagram Live

             Building an Instagram Empire with Codie Sanchez

             Building Your Lux Tool Box with Instagram Apps for Success

             Becoming Insta-Social with Entrepreneur

             #InstagramforBusiness Postables

CHAPTER 11

    The Final Word: Magical Results!

             #InstagramforBusiness Postables

    About the Author

    Index