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A
account setup. See also profiles
account usernames
ACE formula. See also positioning
ad campaigns. See advertising
ad formats
ad placement
advertising
ad formats
ad placement
adding text to ads
budgeting for
building followers with
creating ads
customizing for followers
driving sales with
editing images in
Facebook Ads portals for
linking your account to ads
marketing objectives for
organic
target audience for
Apple iPhone launch
apps
for adding text to images
gallery apps
GIF apps
image quality apps
marketing apps
promotion apps
for running contests
scheduling apps
video apps
Word Swag
asking for the sale
at sign (@), use of
audience avatars
authenticity
authority positioning. See also positioning
avatars
B
B2B (business to business) marketing
BabyCenter photo contest
benefits
Better Homes and Gardens contests
Billson, Oliver
bio link
bios. See also profiles
blogging
book promotion with Instagram
brand awareness
branding
Buck, Shaun
business profiles. See also bios; profiles
business to business (B2B) marketing
buyer vs. lead focus
buzz, creating
C
calls to action
captions for photos
capturing contact information
Carbone, Anthony
celebrities
celebrity positioning. See also positioning
Chan, Nathan
chat, private
Chung, Stephanie
competitor research
congruency in sales funnels
contact information, capturing
content
about clients
blog
brand and
categorizing with hashtags
connecting to posts
desire building with
featuring celebrities in
focusing on concerns of prospects in
non-promotional
for product launching
social proof and
trust building with
contest prizes
contest-running apps
contests
conversion. See also blogging; sales funnels
coupon offers
credibility
crediting photos of others
Crowdfire
culture, company
curating content
customer retention
customers for life
D
Dee, Dave
demographics of target market
desire, building
differentiation
direct-response marketing
discounts
E
editing photos
effects and filters
email address, signing up for Instagram with
email addresses in bios
email marketing
email-requested contests
emojis
engagement
Entrepreneur Media family
existing customer campaigns
expert positioning. See also positioning
F
Facebook account, signing up for Instagram with
Facebook Ads Manager
Facebook Ads portals
Facebook Business Manager
Facebook purchase of Instagram
features
filters and effects
follower software
followers, growing. See growing followers
following up
Foundr magazine
free offers
free samples
free tools and templates
frequency of posts
G
gallery apps
gamification
GIF apps
growing and monetizing Instagram marketing
growing followers
21-day blueprint for
advertising for
contests for
emojis and
filters for
hashtags and
monetization and
post frequency and timing for
sharing for
shoutouts for
tagging and
guest blogging
H
Harcus, Josh
hashtag-generated contests
hashtags (#)
categorizing content with
contests generated with
defined
finding the right ones to use
how many to use
long-tail
maximum number allowed
popular
specificity with
targeted
use of
headshots
history of Instagram
Hüify
I
image annotation apps
image captions
image quality apps
images. See photos
Influx
Instagram basics
Instagram history
Instagram link
Instagram Live
Instagram Stories
intent to buy
iPhone launch
irresistible offers
K
Krieger, Mike
L
landing pages
launching products. See product launching
lead generation. See also prospecting; sales funnels
lead magnet covers
lead magnets
lifetime customers
like-to-win contests
liking posts
links
Live
locations
logos
long-tail hashtags
M
magnetic offers. See also lead generation
Marder, Lindsay
marketing apps
marketing courtship
marketing objectives
media coverage, sharing
millennials
mobile marketing
monetization
motivating prospects
N
newsletters
niche markets
non-promotional content
O
offers
coupons
free offers
free samples as
free tools and templates as
irresistible
lead generation
sales
sweepstake prizes as
webinars as
one-source traffic
online sales
online training
P
page brands
paths to purchase. See also sales funnels
pattern interrupts
PepsiSelfie Contest
personal photos
personalizing email
personalizing filters. See also filters and effects
photo tagging
photographing yourself with celebrities
photos
adding effects and filters to
adding to profiles
crediting photos of others
personal
quotes vs.
tagging and linking options for
podcasting
positioning
ACE formula in
authority
celebrity
expert
premium
posts
content connecting to
frequency of
including your brand name on
motivation focus in
quotes vs. photos as
sharing
timing of
unifying look, feel, and messaging of
your content vs. that of others in
premium positioning. See also positioning
premium pricing
presentations
private chat
prizes
product launching
ad campaigns for
building trust when
competitor research when
content for
creating buzz for
examples of
lead magnet promotion for
prospect avatars for
target market research for
products, selling
profiles. See also bios
promotion apps
prospect avatars
prospect mindset
prospect paths. See also sales funnels
prospecting. See also lead generation
appealing to prospect mindset in
creating customers for life in
engaging with prospects in
focusing on benefits in
making posts about target audience in
offering value in
respond now call to action in
target markets and
purchase paths. See also sales funnels
Q
quotes vs. photos as posts
R
recruiting with Instagram
respond now call to action
Ruby, Kristen
S
sale offers
sales, driving with advertising
sales campaigns
sales funnels. See also conversion
branding and
congruency in
creating
defined
implementing
lead generation and
offers and
stages of
sales path
samples, free
Sanchez, Codie
scheduling apps
selling upfront
share-for-share
sharing posts and videos
shoutouts
Simple Green Smoothies
social clout
social proof
spamming
Starbucks Red Cup Contest
Stories
subject lines in emails
sweepstake prizes
Swenk, Jason
Systrom, Kevin
T
tagging
target markets
text, adding to images
30-day challenges
timing of posts
tracking and measurement
traffic
transformation
transparency
tribes, growing. See growing followers
trust building
U
unique selling proposition (USP)
URLs in bios
V
Valpak photo contest
value, offering
video apps
videos
W
webinars
whisper campaigns
Word Swag