Cover
Title Page
Copyright
Introduction
1. TrackTown, U.S.A.
2. Outside Money
3. We Don’t Make Shoes
4. Severed Ties
5. Industrial Education
6. A Different Way of Doing Things
7. We’ll Market You in Ways No One Ever Imagined
8. The World Thinks of Us as a Sports Franchise
9. Public Interest
10. Rinse and Repeat
Note on Sources
Endnotes
Acknowledgments
Index