CONTENTS
PREFACE
The Author Channel
So Content Is Not Enough: Build Your Audience
INTRODUCTION
What Is a Brand?
When Good Brands Go Bad
The First Part of Any Good Marketing Plan
Branding for Bloggers
How Do You Define Success?
Blastoff
DEFINING YOUR BRAND
Why Are They Reading?
Getting Started
What’s in a Name?
Design
Personality and Writing Style
Post Length and Frequency
Other Pages on Your Blog
The Finished Product
GROWING YOUR BRAND
SEO: A Brief Introduction
Network with Other Bloggers
Social Media
Your Social Roadmap
Credibility and Branding
USING YOUR BRAND
Driving Traffic
Return Visitors
Passive versus Active Readers
Ongoing Evaluation
Making Money
What Comes Next
RESOURCES AND FURTHER READING
INDEX
