CONTENTS

1. Introduction
   1. The new world of reputation
   2. Your career playbook for a life of fulfilment
   3. This book in a nutshell
2. Part One: Laying the Foundations
   1. Chapter 1: Why Build Your Reputation?
      1. One of the lucky ones
      2. What exactly is a reputation?
      3. The reason everyone pays
      4. You already have a reputation
      5. The dangers of a poor (or no) reputation
      6. Reputation is the ultimate social proof
      7. The nine unbreakable rules of reputation
      8. The importance of reputation for leaders
      9. Summary – Why you should build your reputation
   2. Chapter 2: Setting The Scene – The Career Game
      1. Your primary objective – work on your terms
      2. Introducing the career game
      3. Playing to win the career game
      4. The ultimate rewards
      5. Summary: Setting the scene – the career game
   3. Chapter 3: Your Reputation Game Plan
      1. The ultimate aim of the career game
      2. What's your current reputation?
      3. Eight ways to define your current reputation
      4. What to do if you have no reputation
      5. Summary: Your reputation game plan
      6. Note
   4. Chapter 4: The Networking Blueprint
      1. The power of your network in reputation building
      2. Calibrating your network
      3. The three approaches to build your network
      4. Summary: The networking blueprint
   5. Chapter 5: The Authority Blueprint
      1. The power of your contribution in reputation building
      2. Corporate environment, entrepreneurial thinking
      3. The payoff for authority status
      4. Your contribution = your content
      5. Your network becomes your messengers
      6. Choose your platform
      7. Select and grow your audience
      8. Thought leadership comes from content
      9. Summary: The authority blueprint
3. Part Two: The Four Reputational Toolboxes
   1. How to use the four reputation toolboxes
   2. Chapter 6: Your Profile Toolbox: Visibility
      1. Visibility – connections – prominence
      2. Summary: Profile toolbox
   3. Chapter 7: Your Positioning Toolbox: Authority
      1. Content – contribution – authority
      2. Summary: Positioning board toolbox
      3. Notes
   4. Chapter 8: Your Personal Board Toolbox: Network
      1. Network – advocates – leverage
      2. Summary: Personal board toolbox
      3. Notes
   5. Chapter 9: Your Professional Toolbox: Performance
      1. Performance – delivery – credibility
      2. Summary: Professional toolbox
      3. Notes
4. References
5. Additional Resources
   1. The Reputation Vault
6. About the Author
7. Acknowledgements
8. Index
9. EULA

Guide

1. Cover
2. Table of Contents
3. 1