CONTENTS

Preface

Author’s Note

SECTION I: UNDERSTANDING INSIGHTFULNESS

1 / “Insight” in the Context of Business and What Makes It Unique

2 / Arriving at Insightfulness

3 / The Art of Insightfulness in Practice: How to Write a Great Resume

SECTION II: UNDERSTANDING THE WORK ENVIRONMENT

4 / The Good News: You Don’t Need to Be a Genius to Do Exceptionally Well in Business!

5 / Competing Successfully Is at the Center of Career Advancement

6 / The 80-20 Rule

7 / Business Is Full of “Mediocrity”: Don’t Get Angry; Rejoice!

SECTION III: LESSONS AND RULES

8 / Nothing Is More Powerful Than to Prove a “Common Wisdom” Wrong!

9 / Listen Carefully to People, but Make an Independent Judgment as to the Validity of What They Say

10 / Treat Everyone Respectfully. Never Look Down on Anybody, Regardless of Socioeconomic Status

11 / Always Seek Perspectives and Advice from People Who Know Best. But Remember the 80-20 Rule and Always “Own” the Final Judgment

12 / Don’t Try to Show How Smart You Are; Seek Little Credit; Give Lots of Credit; and Never, Ever Compete with Your Boss

13 / Don’t Be Afraid to Admit Mistakes or Show That You Don’t Know

14 / Business Is a Team Sport: Everybody Is Worthy of Being Respected

15 / Right Versus Wrong Is Rarely the Issue. Learn to Be Patient with Conflicts

16 / “And the Truth Shall Set You Free”—A Unique Management Style!

17 / “No Risk, No Reward!” “No Guts, No Glory!” Pragmatism Is the Key

18 / Advice on Risking Your Hard-Earned Money

SECTION IV: SUCCESS THROUGH INFLUENCE

19 / Influencing Outcomes, Not Others, Is the Single Most Significant Contributor to Success

20 / To Learn How to Influence Well, Assume Everything That Goes Wrong Is Your Fault

21 / The Art of Influencing Through Questions

SECTION V: SUCCESSFUL NEGOTIATIONS

22 / Successful Negotiations: The Art of Compromising Without a Compromise

SECTION VI: INTERVIEWING WELL FOR A JOB

23 / How to Perform Well in a Job Interview

24 / A Different Perspective on What Interviews Are All About

25 / How Interviewers Draw Conclusions About the Priority List Items

26 / The Brainpower Criterion

27 / Brainpower and the Interview Process

28 / Interview Dynamics

29 / Dimension I: The “Way of Thinking”

30 / Dimension II: The Ways of Articulating Logic

31 / Avoid All Liability Proxies: Be Careful with What You Say!

32 / Recommended Questions to Ask and Expect in Interviews

SECTION VII: A SOUND METHODOLOGY FOR BUSINESS ANALYSES

33 / Correct Analyses Require a Proper Framework and Methodology

34 / Data: The Key Element in the Overall Methodology to Resolving Problems and Assessing Opportunities

35 / The Methodology for Proper Analyses, Conclusions, and Recommendations

36 / Applying the Methodology: A Case Study in Consumer Products

37 / My Last Hurrah at Ameritech: A Case Study of Strategic Analyses and Recommendations

Appendix I: Advice for Teenagers and Young Adults

Appendix II: Personal Reflections

Appendix III: JK&B Capital V, L.L.C.—Fundraising Presentation