Index

The letter f following a page number denotes a figure.

abortion, 4, 70

academics, 86, 143, 144. See also professors

Act 10: effects of, 24, 43, 142, 218–19; proposal of, 1, 169, 185–86, 210; protests against, 193–94, 197–98, 208; support for, 17, 27, 193–94, 197–98, 221

admissions, 116–17, 141, 249

Adopt-a-Legislator program, 257

AFDC (Aid to Families with Dependent Children), 252

Affordable Care Act, the, 145, 147–48, 153

Africa, 122

African Americans: political views of 153, 161, 179–85, 214; populist appeals to, 15–16; and segregation, 36, 53, 85, 87, 103, 243, 245; work ethic of, 180–81, 254

age: among respondents, 36–37, 43, 45, 55, 61, 104, 214–15; and jobs, 73, 77–78, 101–2; and political views, 180, 185, 200, 214–15; and work ethic, 166, 199–200

agricultural policies, 48–49, 63, 95–97, 193, 257

agriculture, 55, 103, 112, 244, 250

AIG (American International Group), 174

air traffic controllers strike, 141

Albatross Lake, 125

Alesina, Alberto, 15–16

ambivalence, 24, 149

American Enterprise Institute, 206

American National Election Studies, 151, 152f

Anderson, Wendell R. (quoted), 117

AP (Advanced Placement), 116

Appleton Post Crescent, 247

Armory Road, 129–30

Ashland Daily Press, 247–48

ASVAB (Armed Services Vocational Aptitude Battery), 117

Badger Poll, 141, 241, 244, 247, 250–54

Bad River Reservation, 86

Baker v. Carr, 102

Baldwin, Tammy, 10

Barrett, Edith J., 150, 252

Barrett, Tom, 2, 201, 204, 243

Bartels, Larry, 243, 251–52

Bay Lake, 124

Beloit, 241

Benden, Danielle, 257

benefits: and Act 10, 186, 197–98, 204, 208–209; lack of, 75–76, 132, 161, 186, 208–9, 224; of public employees, 131–36, 191, 199; and rural consciousness, 145–46, 187, 212–13, 221. See also kinds of benefits

Biden, Joe, 170

Black River Falls, 204

blacks: political views of 153, 161, 179–85, 214; populist appeals to, 15–16; and segregation, 36, 53, 85, 87, 103, 243, 245; work ethic of, 180–81, 254

bond rating, 139

Boomerang, 151

Bourdieu, Pierre, 218, 242

“brain drain,” 101–2, 120. See also youth

bridges, 205. See also infrastructure

Broken Heartland, 95

Brookings Institute, 85

Bucky Badger, 38, 112–13

Budget Repair Act: effects of, 24, 43, 142, 218–19; proposal of, 1, 169, 185–86, 210; protests against, 193–94, 197–98, 208; support for, 17, 27, 193–94, 197–98, 221

Burke, Mary, 142

bus drivers, 206

Bush, George W., 9–10

business: corporate, 4, 173, 176, 190–91, 199; local, 42, 52–53, 81, 139, 162, 200; loss of, 68, 94–95, 100, 177, 181; versus government, 174, 193–98

campaigns, political: presidential, 64, 223, 236; recall, 27; strategies, 19, 150, 167, 221; Scott Walker’s, 2, 204–7, 243, 254–55

Canada, 81

Canovan, Margaret, 242

Carter, Jimmy, 150

casinos, 88

caucuses, political, 179–80

CCC (Civilian Conservation Corps), 153

Chicago, 60, 241

children, 246

Chippewa Falls, 241

Chippewa Herald, 247

Chippewa Nation, 86. See also Native Americans; and names of nations

cities: and power, 113–15, 155, 204–6, 223–24, 244, 255; and stereotypes, 66–67, 85–86, 165–67, 179, 201, 209; and wealth, 102, 138–40, 154, 158, 172

Citrin, Jack, 149

Civil War, the, 15

class: defined, 15, 218, 236–37; and education, 39, 119, 249; and ethnographic approach, 35, 218, 236–37; and government programs, 4–6, 11, 16–17, 153, 234, 251–52; and “hard work,” 72, 87, 133, 140, 223, 235; and political views, 29, 89, 139, 144, 209, 216; and rural consciousness, 12, 14, 32–33, 37, 55, 83, 166, 211, 213, 217, 241–42, 256; and stereotypes, 34, 183, 220–21, 253–54; and unemployment, 48, 69

Clinton, Bill, 151

Clinton, Hillary, 170, 180–83

coaches, 121

collective bargaining, 141, 186–87, 199

colleges, 73, 117–20, 126, 141, 195, 250–51. See also universities; and names of institutions

Columbia County, 240

“common sense,” 6, 66–67, 122–23, 126–27, 206, 212

communism, 16, 54

community colleges, 117. See also technical schools

Congress, U.S., 54, 70, 142, 179, 200

conservatives: and economic inequality, 5, 173, 190; and “hard work,” 73, 75, 165; and limited government, 150–51, 153, 186, 254; in media, 109, 158, 167, 206, 256; and rural consciousness, 14, 69–70, 121, 145, 198; and unions, 141, 148, 219

construction workers, 75, 132, 171, 235

Converse, Philip E., 216

Cook, Fay Lomax, 150, 252

corporations, 42, 48, 173, 190, 199, 246

corruption (government), 150, 178

Cosby, Bill, 70

costs: of agricultural products, 63, 74, 174; of education, 58, 141; of health care, 146–48; of housing, 80–81, 159–60, 177; of living (general), 52, 77–78, 156; of small businesses, 83, 162, 195; of transportation, 81, 101, 140, 170, 172, 175, 204–5; of utilities, 78–79, 98, 155

crime, 122

Dane County, 208, 240

Davidson, Osha Gray, 95–96

death penalty, 4

debt, 164, 195, 201

democracy, 26, 119, 256

Democratic Party, the: and Act 10, 1–2, 186, 193; distribution of resources, 86, 105, 142, 185f, 190, 204, 216–17, 237; and “hard work,” 72–75; and limited government, 145, 151, 152f, 173; and Obama, 170, 179–81, 184–85; and partisanship, 2–3, 6, 8, 10, 219, 239; and rural consciousness, 13, 53–54, 67, 70, 89, 200, 207, 223

dental care, 145–46, 161. See also benefits

Department of Transportation, 129

“deservingness”: and Act 10, 194, 207, 221; and “hard work,” 72, 85–86, 136, 138, 164–65, 222–23; and public employees, 143, 188–89; and resentment, 7, 9, 222, 225; and rural consciousness, 14, 89, 146, 213; and stereotypes, 85–88, 165–67, 222; and taxes, 90–91, 163; and values, 18, 39

development (economic), 100–101

devolution, 97

discrimination, 166, 235. See also racism; segregation

distribution of resources: actual, 90–93, 91f–94f, 96f–97f, 222, 224–25; and education, 57–60, 65, 71, 119, 202–3; and “hard work,” 188, 198, 217, 234–35; limits to, 44, 175–76, 223; in media, 107; and polarization, 8–9, 85, 87–88; resentment of, 11–12, 76–77, 84, 143–44, 211–13; and rural consciousness, 6–7, 12, 14–15, 21, 23–25, 32–33, 55, 138–40, 218; support for 4–5, 16–17, 79, 105; and taxes, 72–73, 79, 160

DNR (Department of Natural Resources): attitudes toward, 69, 190–91; conflict with, 125–29, 155–60, 195, 201–3; outreach efforts, 224–25

Dodge County, 240

Door County, 36, 80–82, 113–14, 157

Dow Jones, 169

Doyle, Jim, 10, 189, 204, 255

Duluth (Minnesota), 241

Eau Claire, 115, 204, 241

Eau Claire Leader-Telegram, 247

economic development, 100–101

economic inequality: actual, 3–5, 9, 100, 100f, 104, 110, 216, 221–22, 246–47; and education, 99; and power, 74–75, 84, 237, 245; and redistribution, 16, 47–48, 105, 199, 251; and rural consciousness, 89, 192, 209, 256

economics, 15

economies of scale, 94

economy, state of the: actual, 222–23; and limited government, 210, 221; and news, 248; and recessions, 62, 173–75, 184, 207; and redistribution, 6–7; and resentment, 9, 202; rural, 11, 21, 42, 103, 200, 213, 234; statewide (Wisconsin), 139, 197; and tourism, 82, 100–1, 172

education: and curricula, 59–60, 65–66, 71, 112, 159, 195, 257; funding of, 49, 149–50, 212–13, 250–51, 253; and local districts, 50–51, 99, 120, 158, 161–62, 164, 234–35; and public institutions, 112–15, 236, 249; and rural consciousness, 23, 29, 57, 123–27, 140–41, 167, 218; and social class, 15, 38–39, 187, 242; and tuition, 117–19, 121, 250; and values, 73, 122, 144

Edwards, John, 170

elections: and bias, 53, 173–74, 180–85, 247; campaigns, 40, 151, 161, 214; gubernatorial (Walker), 142–43, 185f, 205, 209–11, 219, 255–56; presidential, 9–10, 64, 72, 135, 170, 180–85, 223, 236, 245, 254; primaries, 180, 241; recall, 2, 28, 62, 198, 203, 208, 239, 251; and rural consciousness, 69, 106, 216–17, 220

empathy, 224

environmental impact, 100, 156–58, 190

envy, 9

ethnicity, 13–14, 29, 36, 53–54, 103, 240

ethnographic approach: defined, 20–21, 24, 26; methodology, 28–32, 35–37, 39–40, 42–44, 51, 218, 243; versus positivist approach, 19–20, 29–30, 39–44, 110, 242; subjectivity of, 209, 214–16, 222

Europe, 198

Falk, Kathleen, 243

Farm Aid concerts, 96

farmers: and corporate farms, 48–49; and debt, 95; and education, 127, 203; and government policies, 102–3, 136; income of, 15, 63, 74, 95–97, 195; political views of, 17, 26–28, 132

farming, 244–45, 250, 257

Farming the Cutover, 247

federal expenditures, 91f, 93f

Federal Reserve, 96, 170

Feingold, Russ, 10

Field Lake, 124

Fighting Poverty in the U.S. and Europe, 15

financial aid, 117, 163, 250. See also tuition

firefighters, 1, 78, 101, 129

fishing: and government policies, 125–26, 128, 160, 195, 201–2; as recreation, 81, 103, 156; and treaty rights, 86; and values, 67–68, 188

fixed incomes, 60–61, 73, 80, 103, 155, 215. See also retirement

Florida, 159, 219

Fond du Lac, 241

Fond du Lac Reporter, 247–48

Forest County, 194

4-H clubs, 112, 215, 233

Fowler, Booth, 89

Fox News network, 17–18, 256; “Fox and Friends,” 206, 255

Fox Valley, 241

Frank, Thomas, 6

gambling, 4

Gander Mountain, 195

Gannett, 108

gasoline: and jobs, 78, 83, 172; and poverty, 101, 175; price of, 46–50, 79, 81, 140, 170, 174

gay marriage, 70

gender: and behavior, 32–34; and lack of women, 37, 45–46, 59; of respondents, 36–37, 43, 67, 123, 129, 254; and voting, 142–43, 161, 179–80, 183

Gilens, Martin, 3–4

Glaeser, Edward, 15–16

Glidden, 157

Gogebic Community College, 117–18

Golden Fleece Award, 54

Goldwater, Barry, 16

Gough, Robert, 103, 247

government, attitudes toward: and bureaucracy, 60, 67, 178, 199, 254; and elections, 173, 181; in newspapers, 106, 247; and polarization, 2, 210; and power, 40, 62, 71, 88, 174–75, 194–96, 202, 220–22, 237–38, 243; and rural consciousness, 5–6, 23, 33, 111–68, 207, 209, 212, 214–17, 251–52

government corruption, 150, 178

government employees: and Act 10, 1, 9, 27–28, 186–88, 197–99; benefits of, 75, 206; and bureaucracy, 60, 203; and “hard work,” 18, 76, 86, 189, 235; and income, 134f, 177–79, 255–56; and partisanship, 69, 210, 245; and power, 41, 64, 163–64, 190–91, 195, 201, 207; and rural consciousness, 6, 23, 32–34, 51, 66, 106–8, 111–45, 192–93, 212–25, 247, 250–51

government programs: ambivalence toward, 153–54, 160, 252; effectiveness of, 175, 193, 196, 224; and federal expenditures, 91, 91f; opposition to, 72, 88, 148–51; and rural consciousness, 75–76, 163–64, 203–5, 210–13; and stereotypes, 56, 165–67, 214–15, 222–23, 253; in Wisconsin, 4–5, 103, 236

Grafton, 40, 52, 240

grants, 99, 111, 155, 249

Great Depression, the, 16

Great Recession, the (2007): effects of, 104, 183–86; and income disparity, 3, 61, 135; reactions to, 153, 170–73, 178–79, 219; and rural consciousness, 6, 11, 24, 84, 168–69, 207, 213

Green Bay, 58, 80, 107, 241

Green Bay Gazette, 107, 247, 248

Green County, 240

guns, 4, 17, 183

“hard work”: and government programs, 153, 198; and income disparity, 70, 110, 140, 206; and political parties, 72–76, 217, 221–23; and power, 77, 85, 135–37, 179, 212; and rural consciousness, 23, 67, 107, 186–89, 192, 213, 235; and stereotypes, 86–88, 131–32, 138, 143, 165, 203, 253. See also “laziness”; work ethic

Hayward, 68

health care: and Act 10, 186–87, 194, 203; cost of, 46–47, 135–38, 170; disparity in, 33, 70, 101, 161, 177, 235–36; government funded, 145–53, 164, 183–84, 198–99; and rural consciousness, 38, 42, 50, 167, 213, 233

highways, 46, 101, 166, 194, 204–5. See also infrastructure

Hispanics: and ethnographic approach, 36; and immigration, 103–4; and segregation, 85, 87, 243; and voting, 161, 185

Hmong, 87

Homestead Act of 1862, 95

hospitals, 147

Huckabee, Mike, 181

hunting: and government policies, 125, 128, 157, 160, 195; as recreation, 31, 156, 161; and values, 67

Illinois, 1, 60, 81, 179

immigration, 38, 74, 87, 102–4, 183, 233–34

income: and “deservingness,” 131, 143, 187, 212, 215, 221, 235; and distribution, 3–4, 98f, 106, 134f, 155, 239, 246; perceived, 32, 41, 255–56; in rural areas, 11, 47, 162, 178, 218; and rural consciousness, 218, 240; and social class, 14–15, 29, 242; and taxes, 159, 196, 233; and unions, 33, 143, 199, 208–10; and voting, 63–64

income disparity: and “hard work,” 73–75, 110; and health insurance, 146–48, 198, 206; and jobs, 77, 82, 177, 254; and poverty, 99f, 135, 216–17, 246; and property values, 68, 80–81, 103; and public employees, 70–71, 84, 132–33, 139, 250; and taxes, 57–60, 93, 136–38, 144, 159, 176; and tuition, 114, 117–19, 121

Independence Party, the, 13, 241, 242

Indiana, 219

individualism, 165

Industrial Revolution, 149

inequality: actual, 3–5, 9, 100, 100f, 104, 110, 216, 221–22, 246–47; and education, 99; and power, 74–75, 84, 237, 245; and redistribution, 16, 47–48, 105, 199, 251; and rural consciousness, 89, 192, 209, 256

inflation, 96, 141

infrastructure, 61, 79, 154–55, 166, 194–95, 204–5. See also types of structures

injustice, sense of: and education, 65–66; in media, 106; and power, 65, 169, 200, 220–21, 245; and rural consciousness, 56–57, 89, 138–40, 197, 209, 212; in state funding (Wisconsin), 33, 59–60, 84, 90, 253; and stereotypes, 87, 143–44, 199

insurance (liability), 196

internet, 98, 238, 256

interpretivism, 20, 35, 209, 210, 214

Interstate 94, 204

Iowa, 96, 170, 179–81

Iowa County, 240

IRS (Internal Revenue Service), 95f, 97f

isolation: and education, 50, 66, 113–16, 120–23; and population, 19, 55; and power, 23, 56–57, 61–64, 105, 109, 187, 191, 207–10, 213; and recreation, 55, 68–69, 81, 83, 192; and stereotypes, 56, 66, 85; and transportation, 48, 52–53, 78, 204–6

Jackson, Jesse, 182

Janesville, 241

Jefferson County, 240

jobs: distribution of, 78, 100f, 135, 234–35; and education, 117–20; and government policies, 86, 190–92, 194–95, 197; and “hard work,” 73–74, 77, 131–33, 136–37, 175, 235; and health care, 147–48, 177; loss of, 96–97, 139, 141, 170–72; and tourism, 81–83, 103

Johnson, Ron, 10

journalists, 18–19, 107–9, 130, 140, 183. See also media; news

Kennedy, John F., 141

Kenosha County, 241

Kleefisch, Rebecca, 28

Koch brothers, 190

Kraybill, David S., 101

La Crosse, 69, 121, 204–5, 241

La Crosse County, 241

La Crosse Tribune, 106, 247–48

La Follette, Bob, 54

Lake Geneva, 58

Lakeland Times, 106, 109, 247–48

Lassen, David, 106

Latinos: and ethnographic approach, 36; and immigration, 103–4; and segregation, 85, 87, 243; and voting, 161, 185

lawyers, 139, 235

“laziness,” 76, 143, 166, 181, 187–89. See also “hard work”; work ethic

Leaf Lake, 124

“leaners.” See Independence Party

legislature (Wisconsin): and Act 10, 1, 239; and benefits, 70, 137, 235–36; effectiveness of, 71, 128–29, 138–39, 164, 200, 247; and polarization, 2, 224; recall attempts against, 28

leisure time, 155–57

liberals: and education, 158–59; and income, 5, 85, 144; in Madison, 51, 69, 121–22, 221; and resentment, 61, 143–44, 173; and stereotypes, 86, 144, 180, 222

Libertarian Party, the, 24, 216, 220

licenses, 156–57

Limbaugh, Rush, 158, 256

limited government: and Act 10, 186, 193–94, 221; versus libertarianism, 24, 173, 216, 220; and rural consciousness, 44, 54, 90, 145–68, 209–10; and stereotypes, 87, 212, 215–17; support for, 152f, 196, 201, 223, 251–52, 256

loans, 117

Lobao, Linda, 101

local news coverage, 23, 106, 108–9, 238, 247–49

loggers: and isolation, 56, 67–68, 79, 115, 191; and jobs, 82–83, 102, 132, 136, 170–71, 190–91; meetings with, 31; political views of, 62, 73–75, 173–74, 180, 183, 186, 189–90; and poverty, 135–36, 146–47, 154–55; values of, 67, 88, 115–17, 192

Lowe’s, 195

“M&Ms,” the, 77, 205. See also Madison, Milwaukee

Madison: and bureaucracy, 158, 178; as capitol, 55; and Democratic Party, 13, 89, 142; and ethnographic approach, 30, 41, 240–41, 245; and liberals, 51, 69, 122; and newspapers, 106–7, 219, 248–49; power of, 11, 61, 65, 68, 139; and protests, 193–94, 197–98; and public schools, 59, 65–66, 164; rural perceptions of, 34, 37, 52, 63, 67, 136–38, 162, 202; and stereotypes, 65–66, 85–86, 131; and taxes, 57–59, 77, 80, 160, 253; and transportation, 78, 129, 204–6; university admissions, 114–20, 182; University of Wisconsin–Madison, 1, 64, 71, 140, 241, 243; and Scott Walker, 28, 186–87, 208–9, 255; wealth in, 79, 81, 84, 154. See also “M&Ms,” the

magazines, 109, 238

maintenance workers, 133

manual labor, 75, 117–18, 132–33, 139–40, 143, 186–88, 195

Marquette Poll, 243, 256

Marquette University, 114

Marshfield News Herald, 247, 248

Marxian Class Theory, 242

“Mason Dixon Line,” the, 58, 83, 85, 162–63, 197, 253

McCain, John, 13, 170

McCarthy, Joseph, 16, 54

McDonald’s, 68

media: local, 23, 106–7, 248; and Obama, 184; and public opinion, 18, 63, 108–10, 215, 219; and voting, 17, 148, 206, 210, 255

Medicaid, 252

Medicare, 149

Menards, 68

Menominee, 148

Menominee County, 246

Menominee Nation, 246. See also Native Americans; and names of nations

Mequon, 58

Mexicans, 74

Michigan, 69, 117

Midwest, the, 14, 28, 170

Milwaukee: Brewers, 45; and Democratic Party, 2, 201; and education, 58–59, 164; and ethnographic approach, 36, 41, 240–41, 245; and industry, 55, 177; and liberals, 69, 256; and newspapers, 106–7, 219, 248–49; and poverty, 133; power of, 51–52, 61, 63, 65, 138–39, 202; and race, 85, 153, 180–82, 253–254; and Republican Party, 13; and taxes, 77, 80, 160, 163, 204–6; and values, 71, 82, 131; and Scott Walker, 186, 208–9, 255; wealth in, 81, 119, 154. See also “M&Ms,” the

Milwaukee County, 205

Milwaukee Journal Sentinel, 106, 130, 247

mining, 191–92

Minneapolis (Minnesota), 241

Minnesota, 81, 139, 241

Minnesota Public Radio, 117

Minocqua, 68

Monroe Times, 247

mortgages, 101, 169–70, 175–77, 224

Mount Horeb, 79

MSNBC network, 256

Native Americans, 36, 86–88, 102–3, 245–46, 257. See also names of nations

nature, contact with, 67–68, 155, 156

neighbors, 67, 104, 156, 192

New Deal, the, 16, 103, 149

New Jersey, 219

newspapers, 30, 106–9, 130, 191, 247–49

Niebler, Sarah, 246

Night Lake, 125

Obama, Barack: and Affordable Care Act, 145, 148; election of, 1, 9–11, 24, 169, 207; and race, 161, 179–85, 214, 254; reactions to, 42, 80, 151–52, 167–68, 252, 256; and recession, 213; support of, 13, 18, 64, 158, 170

“Obamacare,” 145, 147–48, 153

Ohio, 64, 219

Ohio State University, 123, 250

Oneida Nation, 36. See also Native Americans; and names of nations

Organisation for Economic Co-operation and Development, 4, 16

Osborn, Helen, 248

OSHA (Occupational Safety and Health Administration), 195

Oshkosh, 246, 253

Oshkosh Northwestern, 247

Ozaukee County, 240

paramedics, 101

partisanship: in campaigns, 17–18, 208, 222, 243; in democracy, 219–20; and distribution of resources, 8, 183, 199; and hostility, 3, 197–98, 207, 256; as identity, 6, 19–20, 210, 217; increase of, 2–3, 153, 239; and power, 69, 174; in presidential elections, 10, 151; and rural consciousness, 12, 24, 26–28, 89, 154, 211

Paulson, Henry, 174

Peace Corps, the, 122

Pennsylvania, 64

Pennsylvania State Extension service, 257

pensions, 76, 135–36, 177, 186, 205–8. See also benefits

place identity: versus Bourdieuian identity, 218, 242; and class, 213; and distrust of government, 62, 66, 144, 214, 216–17; and group consciousness, 12, 14–15, 17, 220; and public opinion, 24, 240, 249, 256; as rural consciousness, 5–6, 89, 139, 209; versus sense of place, 239; and taxes, 57, 148; and values, 72, 75, 179, 186–87, 211; and voting, 13

Platteville, 121

police officers, 1, 101, 156

political polarization: in campaigns, 17–18, 208, 222, 243; in democracy, 219–20; and distribution of resources, 8, 183, 199; and hostility, 3, 197–98, 207, 256; as identity, 6, 19–20, 210, 217; increase of, 2–3, 153, 239; and power, 69, 174; in presidential elections, 10, 151; and rural consciousness, 12, 24, 26–28, 89, 154, 211

political scientists, 3, 6–7, 18, 31, 34, 154

Polling the Nations (database), 250

polls: on education, 140–41, 250–51; in elections, 217; on government employees, 142, 247, 250, 254; on government programs, 46, 150–51, 152f, 251–52; and public opinion, 19, 23, 202, 216, 218, 235, 243, 256; on race, 253; and rural areas, 104–5, 244

pollution, 60, 125, 190

population: and age, 77–78, 101; and education, 99, 115; and ethnographic approach, 29, 214; and government aid, 79–80, 90–93, 91f–94f; and jobs, 100f; and media, 107–8, 256; and services, 60, 98, 100; and “small towns,” 52

populism, 15–18, 65, 150, 242

Portage, 58

positivism, 21, 22, 25, 31, 214–16, 242

postal workers, 133

poverty: and “deservingness,” 167, 252; and jobs, 120, 171; and redistribution, 15–17; rural, 93–94, 98f–99f, 99, 101, 246; and rural consciousness, 56, 135, 148, 237; and voting, 4–5, 76, 217

power: and Act 10, 142–43, 218, 221; and distribution of resources, 14–15, 17–18, 23, 77, 107, 242–43; and education, 59–60, 65–66, 113, 119–20; and income, 154, 209; and Madison, 34, 63, 144; and media, 108, 206; and race, 87, 179, 184, 207; and rural consciousness, 5, 32, 55–57, 89, 111, 123, 138–43

prices: of agricultural products, 63, 74, 174; of education, 58, 141; of health care, 146–48; of housing, 80–81, 159–60, 177; of living (general), 52, 77–78, 156; of small businesses, 83, 162, 195; of transportation, 81, 101, 140, 170, 172, 175, 204–5; of utilities, 78–79, 98, 155

pride, 76–77, 88, 112–13, 249

private schools, 49, 114, 250–51

Professional Air Traffic Controllers Organization, 141

professors: attitudes of, 66, 140, 179; as elitist, 41, 131; and work ethic, 86, 121, 132, 143, 178. See also academics

Progressive Era, 165

Progressivism, 54

property taxes: on agricultural land, 49; and ethnographic approach, 233; and property values, 80–81, 103, 159; revenue from, 50, 162–63, 253; and rural consciousness, 167, 194, 196, 212. See also taxes

Proposition 13, 149, 150

protests, 1, 27, 86, 143, 186, 192–98

Proxmire, William, 54

Public Agenda Poll, 140

public employees: and Act 10, 1, 9, 27–28, 186–88, 197–99; benefits of, 75, 206; and bureaucracy, 60, 203; and “hard work,” 18, 76, 86, 189, 235; and income, 134f, 177–79, 255–56; and partisanship, 69, 210, 245; and power, 41, 64, 163–64, 190–91, 195, 201, 207; and rural consciousness, 6, 23, 32–34, 51, 66, 106–8, 111–45, 192–93, 212–25, 247, 250–51

public opinion: and education, 140, 202; and ethnographic approach, 11, 19–20, 37, 42, 215–16; and health care, 149; and limited government, 150–51, 212; polarization of, 18, 217–19, 241; and redistribution, 3–5, 16; and rural consciousness, 5–7, 23–25, 109, 165, 248–49

public schools: and curricula, 51, 196, 202–3; loss of, 49–50, 99, 101–2; and taxes, 57–59, 160–64, 178, 212–13, 253

Racine, 240

racism, 16, 23, 165–66, 253–54. See also discrimination; segregation

radio, 106, 117, 238, 255, 256

rail systems, 204–5, 255

Rand, Ayn, 221

Reagan, Ronald, 141, 150, 252

recession: effects of, 104, 183–86; and income disparity, 3, 61, 135; in media, 107; and racism, 166; reactions to, 153, 170–73, 178–79, 219; and rural consciousness, 6, 11, 24, 84, 168–69, 207, 213

recreational land, 56, 80, 100–101, 163–64; versus agriculture, 49, 55

referenda, 57, 161

regulations: impact of, 100, 195; opposition to, 156–58, 197, 203, 213; support for, 160, 175; versus taxes, 151

religion, 2, 183, 235, 254

Republican Party, the: and the Affordable Care Act, 145–46; and distribution of resources, 105, 185f, 189–90, 216–17; and Great Recession (2007), 170; and “hard work,” 72–76; and limited government, 151–52, 223; and partisanship, 6, 8–10, 240–41; and Obama, 181–82, 184; and recall elections, 239; resurgence of, 16, 144, 222; and rural consciousness, 13–14, 53–55, 67, 70, 89, 200, 207; and Tea Party, 17, 221; and unions, 219; and values, 148, 237; and Scott Walker, 1–2, 150, 221, 255

resentment versus envy, 9

retirement: age of, 75–76, 136, 199; and ethnographic approach, 41; and health care, 148, 153; and property taxes, 60; and public employees, 137–38, 186, 188, 193. See also fixed incomes

Rhinelander, 119

roads, 71, 129–32, 204–5. See also infrastructure

Rock County, 240

Romney, Mitt, 13, 64, 148, 223

Roosevelt, Franklin Delano, 16

RULE (Rural-Urban Leadership program), 257

rural, defined, 50–51, 53, 55–56, 89, 244

rural consciousness: and Act 10, 186, 193, 219; defined, 5, 11–12, 32, 138; and education, 57, 164; and ethnographic approach, 21–24, 44; and health care, 50; and injustice, sense of, 17–18, 76–79; and limited government, 145–46, 154–58, 211; and media, 106–10; and place identity, 13, 45, 56, 72, 119, 211–13, 217–18; and power, 55, 217; and resentment, 13, 51, 209; and stereotypes, 87–89, 166, 179–84, 192; and taxes, 90; and transportation, 50, 53, 204–5; and values, 66–67

rural-urban divide: and ethnographic approach, 31, 35, 40, 51, 214–15; in media, 109–10; and power, 65, 140, 143; and public employees, 33–34; and rural consciousness, 12–13, 50; and social class, 15, 29, 101; and stereotypes, 85, 183; and values, 67, 70–71, 77–78; and voting, 53–54, 69

Ryan, Paul, 221

Saint Paul (Minnesota), 241

sales tax, 178, 196

San Francisco, 121, 183

schools: and curricula, 51, 196, 202–3; loss of, 49–50, 99, 101–2; and taxes, 57–59, 160–64, 178, 212–13, 253

Sears, David O., 149

Secretary of the Treasury, 174

segregation, 16, 87, 182, 184. See also discrimination; racism

Sharpton, Al, 182

Sheboygan, 241, 255

Sheboygan Press, 247

sick leave, 75–76, 137, 198, 206. See also benefits

Skocpol, Theda, 151

“small government”: and Act 10, 186, 193–94, 221; versus libertarianism, 24, 173, 216, 220; and rural consciousness, 44, 54, 90, 145–68, 209–10; and stereotypes, 87, 212, 215–17; support for, 152f, 196, 201, 223, 251–52, 256

Smith, Peyton, 249

social class: defined, 15, 218, 236–37; and education, 39, 119, 249; and ethnographic approach, 35, 218, 236–37; and government programs, 4–6, 11, 16–17, 153, 234, 251–52; and “hard work,” 72, 87, 133, 140, 223, 235; and political views, 29, 89, 139, 144, 209, 216; and rural consciousness, 12, 14, 32–33, 37, 55, 83, 166, 211, 213, 217, 241–42, 256; and stereotypes, 34, 183, 220–21, 253–54; and unemployment, 48, 69

socialism, 141, 198

social programs: ambivalence toward, 153–54, 160, 252; effectiveness of, 175, 193, 196, 224; and federal expenditures, 91, 91f; opposition to, 72, 88, 148–51; and rural consciousness, 75–76, 163–64, 203–5, 210–13; and stereotypes, 56, 165–67, 214–15, 222–23, 253; in Wisconsin, 4–5, 103, 236

social science: ethnographic approach, 28–29, 42–43, 218; interpretivism, 20–21; media, 108–9; place identity, 239; versus poll results, 244; rural consciousness, 5, 12

Social Security, 75, 149, 151, 200, 215, 252

socioeconomic status: defined, 15, 218, 236–37; and education, 39, 119, 249; and ethnographic approach, 35, 218, 236–37; and government programs, 4–6, 11, 16–17, 153, 234, 251–52; and “hard work,” 72, 87, 133, 140, 223, 235; and political views, 29, 89, 139, 144, 209, 216; and rural consciousness, 12, 14, 32–33, 37, 55, 83, 166, 211, 213, 217, 241–42, 256; and stereotypes, 34, 183, 220–21, 253–54; and unemployment, 48, 69

South Carolina, 180

Sparta (Wisconsin), 253

sports, 45, 112–13, 118, 121, 123, 250

Stanford University, 152f

state aid (Wisconsin), 91f

state legislature (Wisconsin): and Act 10, 1, 239; and benefits, 70, 137, 235–36; effectiveness of, 71, 128–29, 138–39, 164, 200, 247; and polarization, 2, 224; recall attempts against, 28

Stevens Point, 50, 244

Stevens Point Journal, 247

stimulus package, 175–76, 204

stratified purposeful approach, 29–30, 35–37, 39, 209, 214–15

strikes, 141

student loans, 117

Subway, 68

Superior, 89, 241

Supreme Court, 102

surveys: and confirmation bias, 212; on education, 140–41, 250–51; in elections, 217; on government employees, 142, 247, 250, 254; on government programs, 46, 150–51, 152f, 215, 251–52; and income, 155; and Independence Party, 241; and newspapers, 106–7; and positivist research, 214; and public opinion, 19–20, 23, 202, 216, 218, 235, 243, 256; on race, 253; and rural areas, 21, 23, 57, 104–5, 244; and tourism, 101

Taft-Hartley Act, the, 141

taxes: and distribution of resources, 39, 51–52, 79–80, 85, 132, 188, 233, 257; and education, 58–60, 102, 159–62, 164, 215, 253; and expenditures, 90–93, 91f–97f, 98–99, 246; and “hard work,” 72–73, 165; income tax, 136; and infrastructure, 204–6; and injustice, sense of, 6, 38, 89, 166–67, 173, 213; liquor tax, 46; and populism, 17, 170; and Proposition 13, 149–51; and public employees, 137, 142; and recall elections, 28; sales tax, 178, 196; and tourism, 83; and Scott Walker, 185, 187, 190, 194. See also property taxes

Tax Revolt, 149

teachers: attitudes toward, 137, 161–63, 198–99, 215, 256; and “hard work,” 131, 235; and health care, 46–47; in rural areas, 36, 49, 196–97; and taxes, 133, 213; unions, 187; views of 51, 193, 202–3

Tea Party, the: and limited government, 220–21; and polarization, 2, 6; and public employees, 142, 221; and racism, 87, 166–67; rise of, 10–11, 17, 151, 251; and Scott Walker, 185

technical schools, 49, 118–19. See also community colleges

technology, 67

Thompson, Tommy, 10, 49, 50

threat hypothesis, 86–87

Toff, Ben, 246, 250–51

tourism: and income, 77, 81, 83; and jobs, 78, 82, 172; shift toward, 100–101, 103; and values, 40, 67–67, 146

trade, 183

traffic, 82, 129–31, 204

trains, 204, 205, 255. See also infrastructure

transportation, 49–53, 78, 101, 129–31, 200–205, 255. See also infrastructure

Treasury, Secretary of the, 174

Trempealeau, 224

tuition, 114, 116–21, 161, 250. See also financial aid

2011 Wisconsin Act 10: effects of, 24, 43, 142, 218–19; proposal of, 1, 169, 185–86, 210; protests against, 193–94, 197–98, 208; support for, 17, 27, 193–94, 197–98, 221

Understanding the Politics of Resentment, 6

unemployment, 37, 48–53, 93, 100f, 141, 171–72

Unequal Democracy, 256

unions: and Act 10, 1, 76, 142–43, 186–87, 194, 254; and health care, 137; power of, 16, 89, 141, 176, 199; and rural consciousness, 219; teachers’, 46–47, 163

United Auto Workers, 187

universities: admissions, 49–50, 65–66, 236; (public) employees of, 64, 131–32, 137, 178, 245; extension services, 112; private, 114; and research, 124–27; and sports, 121; and tuition, 117, 161–62. See also colleges; and names of institutions

University of Michigan, 151, 152f

University of Minnesota, 117

University of Wisconsin Cooperative Extension office, 30, 45

University of Wisconsin–Madison: and admissions, 212; attitudes toward, 27, 34, 37–38, 64, 224; (public) employees of, 178, 235, 243; as flagship, 1, 55, 234, 244; polls by, 11, 241; and resentment, 111–27, 140; size of, 40, and values, 71, 121, 221

University of Wisconsin–Milwaukee, 114

University of Wisconsin Survey Center, 46, 104, 241, 254

urban-rural divide: and ethnographic approach, 31, 35, 40, 51, 214–15; in media, 109–10; and power, 65, 140, 143; and public employees, 33–34; and rural consciousness, 12–13, 50; and social class, 15, 29, 101; and stereotypes, 85, 183; and values, 67, 70–71, 77–78; and voting, 53–54, 69

U.S. Bureau of Labor Statistics, 100f

U.S. Congress, 54, 70, 142, 179, 200

USDA (U.S. Department of Agriculture), 103, 244

U.S. Federal Reserve, 96, 170

U.S. Supreme Court, 102

utilities, 78–79, 98–101, 154–55, 190–91, 236, 256

Vietnam War, 87

violence, 27, 243

waitresses, 132, 235

Walker, Alexis, 251

Walker, Scott: and Act 10, 1–2, 43, 169, 185–90, 197–98; campaigns of, 133, 206, 221, 243, 254; elections of, 184–85, 209, 255; and jobs, 86; and polarization, 142, 211, 218–19; reactions to, 208–10, 254, 256; recall attempt of, 62, 198, 206, 208; and Republican Party, 75–76; and rural consciousness, 24, 168, 193–94, 201, 203–4, 213–14; support for, 6, 10–11, 27–28, 75, 150, 207; and women, 43, 142–43

Wall Street, 173–74

Wall Street Journal, 13

Walmart, 48, 68, 79, 195

Walworth County, 240

Washington, DC, 61, 126

Washington County, 240

Waukesha, 120

Waukesha County, 240

Wausau, 58, 66, 80, 241

Wausau Daily Herald, 247, 248

welfare: defined, 252; opposition to, 72, 76, 165, 203; policy, 4, 75, 212; and stereotypes, 56, 166, 224; support for, 150–51, 252

West Salem, 204

Wiley Lake, 125

Winnebago County, 246

Wisconsin Budget Repair Act: effects of, 24, 43, 142, 218–19; proposal of, 1, 169, 185–86, 210; protests against, 193–94, 197–98, 208; support for, 17, 27, 193–94, 197–98, 221

Wisconsin Center for Investigative Journalism, 221

Wisconsin Department of Revenue, 91, 91f–92f, 94f, 96f

Wisconsin Public Radio, 106, 255–56

Wisconsin Rapids, 50, 244

Wisconsin State Journal, 106, 247

Wisconsin state legislature: and Act 10, 1, 239; and benefits, 70, 137, 235–36; effectiveness of, 71, 128–29, 138–39, 164, 200, 247; and polarization, 2, 224; recall attempts against, 28

women: attitudes toward, 33–34, 183, 211; and ethnographic approach, 43; lack of, 36–37, 59, 129, 142, 187; and power, 200; as social identity, 8; and voting, 142–43, 161, 180

work ethic, 23, 67, 101, 143–44. See also “hard work”; “laziness”

World War I, 53–54

World War II, 53–54, 95

WPA (Works Progress Administration), 153

Wright, Eric Olin, 242

youth: and education, 120, 202–3, 249; and ethnographic approach, 43, 214–15, 234, 240; and jobs, 77–78, 191; and poverty, 246; and voting, 180, 185, 205. See also “brain drain”

Zaller, John, 256