LIST OF ILLUSTRATIONS AND BOXES

TABLES

Table 1.1 Thinking About and Measuring Public Opinion: American Health Care

Table 6.1. Differences in Support for Marijuana Legalization across Demographic Groups

Table 7.1. White Support for Racial Segregation and Whites’ Perception of White Support for Racial Segregation in Area, by Region and Education

Table 7.2. Unrealistic Optimism about Future Life Events

Table 9.1. Levels of Conceptualization, 1956

Table 9.2. A Summary of Responses from (Non-Hispanic) Whites and Blacks to Race-related Statements

Table 10.1. Public Preference and Policy Outcome for All Nonspending Cases

Table 10.2. Congruence Between Opinion and Policy, 1935–1979

Table 10.3. Frequency of Congruence for Opinion Changes of Different Sizes

Table 10.4. Delegates to the 2008 Party Conventions: How They Compare on Issues

FIGURES

Figure 1.1. Public Opinion Demonstration during the Vietnam War Years

Figure 1.2. “Having Their Fling.”

Figure 2.1. Niccolò Machiavelli, Political Adviser and Author of The Prince

Figure 2.2. Jean-Jacques Rousseau

Figure 2.3. Karl Marx’s Identity Card

Figure 2.4. “A True Representation of a Printing House with the Men at Work”

Figure 2.5. Lloyd’s Coffeehouse in London, 1798

Figure 5.1. Beliefs, Values, Attitudes, and Opinions: A Cognitive Hierarchy

Figure 5.2. An Example of Classical Conditioning

Figure 5.3. An Example of Operant Conditioning

Figure 5.4. The Elaboration Likelihood Model

Figure 5.5. An Illustration of Balance Theory

Figure 5.6. Theory of Planned Behavior

Figure 6.1. The Asch Lines

Figure 7.1. The Distribution of Public Opinion on an Issue

Figure 8.1. Spatial Model of Preferences for Government Spending

Figure 9.1. Trends in Public Knowledge: Party Control of US House of Representatives

Figure 9.2. Index of Political Predisposition and Presidential Vote, 1940

Figure 9.3. Party, Candidates, and Issues in the 2012 Presidential Election

Figure 9.4. “The Funnel of Causality”

Figure 9.5. Women Working Outside the Home, 1936–1998

Figure 9.6. Attitudes toward Capital Punishment and Courts’ Treatment of Criminals, 1936–2012

Figure 9.7. Defense Spending, 1973–2002: Opinion by Region

Figure 9.8. Civil Liberties of College Teachers, 1976–2014

Figure 10.1. The Opinion-Policy Relationship in Defense Spending

Figure 10.2. Public Opinion and Social Spending in 15 Countries

Figure 10.3. Abortion Restrictions and Support for Abortion in the States, 1988

Figure 10.4. Public Opinion and Gay Rights Policies in the States

Figure 10.5. Public Opinion and State Policy

Figure 10.6. Public Mood and Net Liberal Laws, 1951–2012

Figure 10.7. Payments to White House Pollsters, 1977–2000

Figure 11.1. “Smokey Bear” Wildfire Prevention Advertisement

Figure 11.2. Barack Obama Speaks at a 2008 Campaign Rally in Ohio

BOXES

Box 1.1. Culture, Art, and Public Opinion

Box 1.2. Do Groups Matter More Than Individuals, When It Comes to Public Opinion?

Box 1.3. An Ignorant Public?

Box 2.1. One Philosopher’s View

Box 2.2. Aristotle Versus Plato: The Value of Public Opinion

Box 2.3. Rousseau on the General Will

Box 2.4. Gabriel Tarde’s Model of Public Opinion

Box 2.5. George Gallup on Polling in a Democracy

Box 3.1. Questionnaire Wording and the Holocaust Denial Controversy

Box 3.2. An Illustration of Focus Group Research

Box 5.1. Traveling America: Weak Links Between Prejudiced Attitudes and Prejudiced Behavior

Box 6.1 Lombroso’s Criminal Types

Box 6.2. Group Identity and Group Polarization: The Stanford Prison Study

Box 7.1. Festinger’s Social Comparison Theory

Box 7.2. A Case of False Consensus: Origins of the Pro-Life Movement

Box 10.1 The “Recoil Effect”

Box 11.1 Whose Opinions Sway the Public?

Box 11.2 Mars Invades