CONTENTS

1. About the author
2. Preface
3. Introduction: What is innovation and why do we need it?
4. Part I: A process for innovation
   1. Chapter 1: Think
      1. Prioritise thinking
      2. What do you think about? Identifying opportunities for innovation
      3. Habitual thinking
      4. Eight ways to break out of habitual thinking
      5. Four reasons why we don't think enough
   2. Chapter 2: Value
      1. Ideas are like balloons
      2. Hold the phone
      3. Listen sometimes, don't listen sometimes
   3. Chapter 3: Use
      1. Do the next thing
      2. Find the end point of each idea
      3. Bring in other people
      4. Sometimes you need to persist
   4. Chapter 4: How to pitch an idea
      1. Why a pitch is important
      2. Who should pitch?
      3. What are you trying to achieve?
      4. What you say
      5. How you say it
   5. Chapter 5: Innovation in your own life
      1. Think
      2. Value
      3. Use
      4. What about you?
5. Part II: Creating an innovative organisation
   1. Chapter 6: How success and growth can discourage innovation
      1. The role of management
      2. Outsourcing creativity
   2. Chapter 7: How do you get people to think?
      1. Make it clear it's part of the job
      2. Quantity not quality
   3. Chapter 8: If you think innovation is important, act like it's important
      1. Innovation campaigns
      2. Tell people what you want them to do
      3. How much direction do you give?
      4. What if someone says ‘I can't'?
   4. Chapter 9: Valuing ideas
      1. Pitch ideas to a person, not an email address
      2. Thank people for bad ideas
   5. Chapter 10: Using ideas
      1. Set up a process
   6. Chapter 11: Reach right down
6. Conclusion: The adventure of innovation
7. Notes
   1. Preface
   2. Introduction
   3. Chapter 1
   4. Chapter 3
   5. Chapter 4
   6. Chapter 5
   7. Chapter 7
8. Acknowledgements
9. Index
10. Advert
11. EULA

Guide

1. Cover
2. Table of Contents
3. Preface