CONTENTS

Acknowledgements	ix
Foreword by Russell Muirhead	xi
1.  Introduction: The Rhetorical Presidency	3
2.  The Old Way: Founding and Forms	25
Constitutional Principles	27
Official Rhetoric	45
3.  The Old Way: Developed and Expressed	61
“Unofficial” Presidential Rhetoric	62
The Great Exception: Andrew Johnson	87
4.  The Middle Way: Statesmanship as Moderation	95
Theodore Roosevelt and the Hepburn Act	97
Conditions of Success	101
The Old Way Revised	110
5.  The New Way: Leadership as Interpretation	117
Reinterpreting the Constitutional Principles: Woodrow Wilson’s Statecraft	118
New Standards, New Forms	132
Comparing Rhetoric: Old and New	137
6.  Limits of Leadership	145
The Problem of Credibility: Woodrow Wilson and the League of Nations Campaign	147
The Breakdown of Deliberation: Lyndon Johnson’s War on Poverty	161
7.  Dilemmas of Governance	173
Crisis Politics and Normal Politics	174
Campaigns, Wordsmiths, Media	181
Ronald Reagan, The Great Communicator	189
The Rhetorical Prerogative	202
Afterword	205
Index	239