achievements, 17
adaptive thinking, 57–58
American Management Association, 79
apps, 18
assumptions, testing, 9–10
attachment, avoiding, 34
attention, changing focus, 39
auditory information processing, 64
baby boomers, retirement of, 88
brain, cell connections, 11
brainstorming, 22–26
length of session, 23
“brutal questions,” 44
budgeting, zero-based, 72
business, zero-based thinking in, 74
business model innovation, 18
by-products, value in, 94–95
calmness, 71
causal relationships, seeking, 34
challenge, vs. problems, 28, 68
change, 13–14
in industry structure, 87–88
in values and perceptions, 89
clarity of goals, 8–9
cluster problem, 83–84
collective unconscious, 52
Collins, Jim, 44
Good to Great, 9
Colvin, Geoffrey, 18
compatibility of product, 99
concentration, 33
conscious mind, 48–50
consultants, 39
courage, 78–79
creative thinking skills
importance of, 1
superconscious mind and, 52–53
current situation, 4
customers, 95
development, 61
de Bono, Edward, 59
decisions
changing, 79–80
delaying, 50
demographic changes, and
innovation, 88–89
desire, 30
digital photography, vs. film, 4–5
Disney, Ray, 92–93
Disney, Walt, 92–93
distractions, 33
dominant idea, 60–61
Domino’s Pizza, 87
Innovation and Entrepreneurship, 85
Eastman Kodak, 4–5
eBay, 85–86
The Economist, 17
efficiency of product or service, 98–99
80/20 rule, 45
Emerson, Ralph Waldo, 2
emotional investment, 75
encouragement, in brainstorming, 23
excuses, identifying favorite, 45–46
false assumptions, 10
fanaticism, 17
fantasizing, 62
fast thinking, 49
Ford, Henry, 92
Gallwey, Timothy, The Inner Game of Golf, 5
Gardner, Howard, 5
genius qualities, 32–36
adaptive thinking, 57
concentration, 33
unlocking, 53
goals, 16–17
achieving, 13–14
clarity of, 8–9
obstacles to, 81–84
optimism and, 28
stating as questions, 12
Golden Rules of business success, 101
Good to Great (Collins), 9
government officials, 56–57
group, for brainstorming, 23
Grove, Andrew, 19–20
growth, lack of, 77–78
habitual thinking, breaking habit of, 59
idea
dominant, 60–61
evaluating, 98–101
ideal results, determining, 19–20
idealization, 46–47
implementing actions, immediacy of, 14–15
Inc. Magazine, study of small company executives, 27
incongruity, and innovation, 86
industry structure, changes in, 87–88
infinite intelligence, 52
influence, of past, 3–4
information
business based on, 18
gathering, 38
processing, types, 63–66
sharing, thinking style and, 6 5–66
The Inner Game of Golf (Gallwey), 5
innovation
in business models, 18
simplicity of, 100
sources of, 85–90
transferring between industries, 92
Innovation and Entrepreneurship (Drucker), 85
instincts, 51
Intel, 19–20
intensity, of goal seeking, 8–9
investments, zero-based thinking in, 74
Jung, Carl, 52
Kahneman, Daniel, Thinking, Fast and Slow, 49
kinesthetic information processing, 64
knowledge
increase in, 89
and power, 42
KWINK analysis, 73
language
of optimism, 28–29
positive, 68
lateral thinking, 59–62
dominant idea, 60–61
fantasizing as, 62
reverse keywords, 59–60
laughter, in brainstorming, 23
Law of Attraction, 30
leadership, 43–44
for brainstorming, 23
lessons, seeking, 29
logical solutions to problems, 67–68
magic question, 47
management competence, study of, 17
manager, information processing style of, 65–66
McCormack, Mark, What They Don’t Teach You at Harvard Business School, 78–79
McKinsey & Company, 38
mechanical, thinking, 56–57
mental flexibility, 79–80
method, systemic, 35
microchips, 19–20
mind, 48–54
conscious, 48–50
feeding, 29–30
integration, 53
subconscious, 50–52
superconscious, 52–53
mind-stimulating exercises, 42–47
80/20 rule, 45
idealization, 46–47
identifying favorite excuses, 45–46
magic question, 47
Quick List method, 42–43
mindstorming method, 11–15
mistakes
correcting, 74
mobile computing, 89
Monaghan, Tom, 87
Moore, Gordon, 19–20
negative information, impact of, 4
new knowledge, 89–90
new products, personal view of, 99–100
no-growth situation, 77–78
nominal group technique, 25–26
normative thinking, 56
obsolescence, 18–19
creative solutions to products, 91–95
obstacles, 8–9
imagining overcoming, 6
Omidyar, Pierre, 85
open mindedness, 57
optimism, 27–31
development and maintenance, 27–28
language of, 28–29
organic food, growth in industry, 89
Ouspensky, Peter, 51
outsourcing, 97
past, influence of, 3–4
peak performance thinking, 46
perceptions, changes in, 89
pessimism, in mechanical thinkers, 56
photography, digital vs. film, 4–5
population shift, in U.S., 88
positive language, 68
potential, 102
power, and knowledge, 42
praise, in brainstorming, 23
present, power of, 4–5
price, changing, 94
problem solving, leadership in, 43–44
problem solving steps, 35, 37–41
actions, 40–41
defining problem, 37–38
research and information
gathering, 38
sleep, 40
solutions from others, 38–39
time for subconscious to work, 39–40
writing down breakthrough ideas, 40
problems, 8–9
alternative language, 68
vs. situations, 28
process need, and innovation, 86–87
processes for goal achievement, 18–19
alternatives, 20–21
products
efficiency, 98–99
finding other uses, 92
size changes, 93
psychosclerosis, 56
qualities of genius, 32–36
quantity of new ideas
from brainstorming, 23
vs. quality, 14
and success, 1
questions
stating goals as, 12
for stimulating creativity, 16–21
random association, 60
reality, 76–80
recorder, for brainstorming, 23
relationships, zero-based thinking in, 73–74
repackaging, 92–93
research, 38
results, determining ideal, 19–20
retirement of baby boomers, 88
reverse keywords, 59–60
reverse thinking, 94
roadblocks, 81–84
rote thinking, 56
Rumsfeld, Donald, 81
sales, focus on, 82–83
Samsung, 87
Santayana, George, 17
self-image, 5
seminars, information processing in, 66
sentence completion exercises, 25–26
services, finding other uses, 92
simplicity of innovations, 100
single-minded concentration, 33
situations, vs. problems, 28
slow thinking, 49–50
solutions, optimism and, 28
stimulating creativity
brainstorming, 22–26
mindstorming method, 11–15
questions for, 16–21
subconscious mind, 50–52
giving time to work, 39–40
success
Golden Rules of, 101
and quantity of new ideas, 1
superconscious mind, 39, 52–53
systematic problem solving, 35, 67–71
actions, 70–71
assumption of logical solution, 67–68
clear definition, 68–69
deadlines, 70
decision making, 70
diagnosis of situation, 69
expanding possibilities, 69
positive language for, 68
technology, distractions from, 33
testing assumptions, 9–10
thinking
adaptive, 57–58
approaches to, 55–58
mechanical, 56–57
on paper, 50
reverse, 94
styles, 63–66
styles, identifying predominant, 66
zero-based, 72–75
Thinking, Fast and Slow
(Kahneman), 49
time
investment of, 75
limit for brainstorming, 23
use of, 17
top executives, problem solving by, 71
Tregoe, Benjamin, 17
20 Idea Method, 12–13
unexpected event, and innovation, 85–86
United States, population shift, 88
universal subconscious mind, 52
value-engineering principle, 96–97
values, changes in, 89
vision, 46
visual information processing, 63
visualization, positive, 30
vitamin industry, 89
Welch, Jack, 76
workshops, information processing in, 66
writing
problem definition, 37–38
when thinking, 50
zero-based budgeting, 72
zero-based thinking, 72–75
zones of silence, 33