LIST OF FIGURES

1. Figure 11.1    Market capitalization: select US retailers (7 June 2018)
2. Figure 11.1    The flywheel: the key to Amazon’s success
3. Figure 11.1    Playing the long games: Amazon sales vs profits
4. Figure 11.1    Growing importance of services: Amazon net sales by business segment
5. Figure 11.1    Amazon operating margin by segment
6. Figure 11.1    Amazon’s first-ever bricks and mortar retail concept, Amazon Books, launched in 2015
7. Figure 11.1    Online-only is no longer enough: Amazon acquired Whole Foods Market in 2017
8. Figure 11.1    Amazon opened its first checkout-free store, Amazon Go, to the public in 2018
9. Figure 11.1    The top reasons why US consumers begin their product searches on Amazon
10. Figure 11.1    New fulfilment options driving heightened complexity in retail supply chains
11. Figure 11.1    The growing complexity of fulfilling e-commerce customer orders