In 1931 Tom Lasater began developing Beefmaster cattle, named for their talent for thriving in the arid brush country of South Texas.
Lasater used Hereford, Brahman, and Shorthorns to complement each other to produce Beefmaster cattle.
In 1954 the United States Department of Agriculture (USDA) recognized Beefmasters as a pure beef breed, and as the only certified breed to use a three-way cross. These unique animals, producing the leanest and most tender beef, are bred for the six essentials of Beefmasters selection process:
1 Fertility
2 Disposition
3 Weight
4 Conformation
5 Hardiness
6 Milk Production
½ Brahman: Brahmans are known for longevity, hardiness, growth, muscle, and their ability to perform well under the high temperatures of the Texas pastures. They also reproduce up to 50 percent longer than many other breeds.
¼ Hereford: Known for adaptability, growth, and fertility, Herefords have been used successfully in beef production since the 1700s.
¼ Shorthorn: These heavy milkers (yielding faster-growing calves) are compatible with all other breeds and adapt easily to new environments.