CONTENTS

Title Page

 

Copyright Notice

 

Dedication

 

Foreword by Don Peppers and Martha Rogers, Ph.D.

 

Introduction

 

ONE           Co-Create In: Introspection Leads to Right Action

 

TWO          Co-Create Together: Adaptive Innovation

 

THREE       Co-Create Forward: Strategic Relationships

 

FOUR         Co-Create Through: The Stages of the Customer Experience Journey

 

FIVE          Co-Create Ahead: Leading through Provocation

 

SIX            Co-Create Upward: The Spiral of Growth

 

SEVEN        Co-Create Away: Creating Exceptional Experiences and Organizations

 

EIGHT        The Co-Create Canvas

 

Afterword

 

Notes

 

Index

 

Praise for Co-Create

 

About the Author

 

Copyright