Six

  1.     Daniel Roberts, “Rent the Runway Exclusive: What’s Behind the Exodus from Rent the Runway?” Fortune, November 17, 2015, http://fortune.com/2015/11/17/rent-the-runway-exodus/ (accessed January 12, 2016).

  2.     Heather Wood Rudulph, “How Jennifer Hyman Completely Changed the Way Women Shop,” Cosmopolitan, April 28, 2016, http://www.cosmopolitan.com/career/a57537/jennifer-hyman-rent-the-runway/ (accessed June 12, 2016).

  3.     Roberts, “What’s Behind the Exodus?”

  4.     Rudulph, “Jennifer Hyman.”

  5.     Jeremy Taylor, “How to Use Social Media Monitoring for a Product Launch,” Our Social Times, November 1, 2015, http://oursocialtimes.com/how-to-use-social-media-monitoring-for-a-product-launch/ (accessed June 12, 2016).

  6.     J. P. Mangalindan, “Klout Acquired for $200 Million by Lithium Technologies,” Fortune, March 26, 2014, http://fortune.com/2014/03/26/klout-acquired-for-200-million-by-lithium-technologies/ (accessed June 12, 2016).

  7.     Leslie Patton, “McDonald’s Growth Surges after All-Day Breakfast Boosts Sales,” Bloomberg, January 25, 2016, http://www.bloomberg.com/news/articles/2016-01-25/mcdonald-s-growth-surges-after-all-day-breakfast-boosts-sales (accessed June 29, 2016).

  8.     Michael Copeland and Om Malik, “How to Ride the Fifth Wave,” Gigaom June 15, 2005, https://gigaom.com/2005/06/15/how-to-ride-the-fifth-wave/ (accessed June 12, 2016).

  9.     Mark van Rijmenam, “What Is SMAC, and How Is It Reshaping the Enterprise?” Datafloq, October 24, 2015, https://datafloq.com/read/smac-is-reshaping-the-enterprise/17 (accessed June 12, 2016).

  10.   van Rijmenam, “What Is SMAC?”

  11.   Matt Waller, “How Sharing Data Drives Supply Chain Innovation: A Look Back at When Walmart Was Little and Big Data Was Small,” Industry Week, August 12, 2013, http://www.industryweek.com/supplier-relationships/how-sharing-data-drives-supply-chain-innovation (accessed June 12, 2016).