Linking Google AdSense to Google Analytics

Google AdSense now allows you to integrate your Google Analytics accounts to provide you with more detailed information about traffic and how users interact with your website. When you link your accounts, you will find a new AdSense menu under the Content section of the lefthand navigation in your Google Analytics, as shown in Figure 8-56.

You will notice some differences between the reporting within Google AdSense and Google Analytics due to a number of factors, so it is possible to view a AdSense Metrics Differences report to show the actual difference between the two accounts. You can see in Figure 8-57 you can get a very detailed overview of how your AdSense is performing, which Content or Referrers are producing the most revenue.