Strictly speaking, your earnings and payment history are not advertising performance. But, of course, to you they may be the most important metric of all.
To monitor your actual earnings (as opposed to your ad performance), choose the My Account tab and click the Payment History link. As you can see in Figure 9-21, you will be shown your month-by-month earnings for any time period you select.
Your earnings can be downloaded as a comma-separated value file (by clicking the CSV link shown in the upper left of Figure 9-21). This file can be imported into Excel for further analysis.
If you click an Earnings link in the Description column for a particular month, a detail report (an example is shown in Figure 9-22) will break out the revenue source between AdSense for Content and AdSense for Search.
